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Strategy and Information - PowerPoint Presentation

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Strategy and Information - PPT Presentation

Systems Chapter 3 We Cant Be Everything to Everybody Copyright 2017 Pearson Education Inc K nown for providing security monitoring Current focus on security contracts Mateo wants to focus on ID: 810637

education pearson copyright 2017 pearson education 2017 copyright competitive strategy information structure determine systems business internet industry forces chain

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Presentation Transcript

Slide1

Strategy and Information Systems

Chapter 3

Slide2

“We Can't Be Everything to Everybody.”

Copyright © 2017 Pearson Education, Inc.

K

nown for providing

security

monitoring.

Current focus on security contracts.

Mateo wants to focus on

law enforcement agencies, search &

rescue,

federal government.

Good money

in agricultural surveying, industrial

inspection,

real estate videos, and wedding

videos. too.

Slide3

Study QuestionsCopyright © 2017 Pearson Education, Inc.

Q1

: How does organizational strategy determine information systems structure?

Q2

: What five forces determine industry structure?

Q3

: How does analysis of industry structure determine competitive strategy?

Q4

: How does competitive strategy determine value chain structure?

Q5

: How do business processes generate value?

Q6

: How does competitive strategy determine business processes and the structure of information systems?

Q7

: How do information systems provide competitive advantages?

Q8

:

2026?

Slide4

Q1: How Does Organizational Strategy Determine Information Systems Structure?

Copyright © 2017 Pearson Education, Inc.

Strategy Determines Information Systems

Slide5

Q2: What Five Forces Determine Industry Structure?

Copyright © 2017 Pearson Education, Inc.

Competitive Forces

• Competition from vendors

who manufacture substitutes.

• Competition from new

competitors.

• Competition from existing

rivals.

Bargaining Power Forces

• Bargaining power of

suppliers.

• Bargaining power of customers.

Slide6

Use 5-forces Model to Identify Sources of Strong Competition

Copyright © 2017 Pearson Education, Inc.

Slide7

Assessing the Five Forces at Falcon Security

Copyright © 2017 Pearson Education, Inc.

Slide8

Q3: How Does Analysis of Industry Structure Determine Competitive Strategy?

Copyright © 2017 Pearson Education, Inc.

Porter's Four

Generic Competitive Strategies

Slide9

Yikes! Bikes!

Copyright © 2017 Pearson Education, Inc.

Yikes! Bikes, a manufacturer of high-end mountain

bicycles.

You are

operations

manager.

New owners plan to pursue lowest-cost vendor strategy by importing low-cost,

low

quality

bikes.

New owners are not being honest with employees about cutting

jobs.

Say you might be promoted to new general manager. Should you trust them?

Q: Are

the owner’s

actions illegal? Unethical?

Slide10

Q4: How Does Competitive Strategy Determine Value Chain Structure?

Copyright © 2017 Pearson Education, Inc.

Linkages

Slide11

Task Descriptions for Primary Activities of the Value Chain

Copyright © 2017 Pearson Education, Inc.

Slide12

Q5: How Do Business Processes Generate Value?

Copyright © 2017 Pearson Education, Inc.

Three Examples of Business

Processes

Slide13

Improved Material Ordering Process Using Integrated Databases

Copyright © 2017 Pearson Education, Inc.

Two Integrated Databases

Slide14

Q6:How Does Competitive Strategy Determine Business

Processes and the Structure

of Information

Systems?

Copyright © 2017 Pearson Education, Inc.

Low-Cost Rental Operations Value Chain

Slide15

High-Service Rental Value ChainCopyright © 2017 Pearson Education, Inc.

High-Cost Rental Operations Value Chain

Slide16

Business Process and Information Systems forHigh-Service Bike Rental

Copyright © 2017 Pearson Education, Inc.

Slide17

So What? Driving StrategyCopyright © 2017 Pearson Education, Inc.

Identify some implications of driverless vehicles.

What vulnerabilities could be exploited by equipping one of these vehicles with Internet access?

What are some logistical issues that could arise from a delivery vehicle without a human operator?

Slide18

So What? Driving Strategy

Copyright © 2017 Pearson Education, Inc.

What

other complex tasks

exist might

prove feasible for automation?

How might the proliferation of driverless cars

affect the automotive

insurance industry

?

Do you

think

a driverless vehicle is something everyone would want,

even if s

old at

affordable price

?

Slide19

Q7: How Do Information Systems Provide Competitive Advantages?

Copyright © 2017 Pearson Education, Inc.

Principles of Competitive

Advantage

Slide20

How Does an Actual Company Use IS to CreateCompetitive Advantages?

Copyright © 2017 Pearson Education, Inc.

Enhances existing products.

Differentiates products.

Locks in customers.

Raises barriers to market entry.

Increases profit margins by decreasing costs and decreasing errors.

Slide21

How Does an Actual Company Use IS to Create Competitive Advantages? (cont'd)

Copyright © 2017 Pearson Education, Inc.

Maintains customer account data

IS collects information for ABC (adds value

).

IS saves customers time by automatically filling in part of form (adds value for customer

).

Package & information delivery system

IS helps customer to select delivery address and generate shipping

labels.

What value does shipper get?

Slide22

Two Roles for Information Systems Regarding Products

Copyright © 2017 Pearson Education, Inc.

Slide23

Web Page to Select a Contact from the Customer’s Records

Copyright © 2017 Pearson Education, Inc.

Slide24

ABC Web Page to Select a Contact from Customer’s Records

Copyright © 2017 Pearson Education, Inc.

Slide25

Web Page to Specify Email Notification

Copyright © 2017 Pearson Education, Inc.

Slide26

Web Page to Print Shipping Label

Copyright © 2017 Pearson Education, Inc.

Slide27

Q8: 2026?Copyright © 2017 Pearson Education, Inc.

Pace of change and integration of new

technology

fast and increasing

.

Augmented reality devices, like Google Glass and Microsoft's HoloLens,

will

change

competitive landscape.

New businesses based on advances in self-driving

cars

, drones, 3D printing.

New products constructed in someone’s garage.Take advantage of opportunities new products create.

Slide28

Security Guide: Hacking Smart Things

Copyright © 2017 Pearson Education, Inc.

Internet of Things (

IoT)

Internet-enabled

devices.

O

utfitting

every object with Internet access

hazardous

, even dangerous, proposition.

Unintended risks associated with incorporating this capability into

things.

Slide29

Internet of ThreatsCopyright © 2017 Pearson Education, Inc.

W

hat

about securing

data

stored

on

Internet-enabled smart devices?

How

to protect 10, 20, or 30 different Internet-enabled devices in your

home?

Could hacker hijack

webcam in your living room or, actually hijack your car?What businesses and government agencies could benefit?

Slide30

Internet of Threats (cont’d)

Copyright © 2017 Pearson Education, Inc.

What

some benefits

or risks f

or

businesses adopting new Internet-enabled

devices?

How about supply chain, customer service. What else?

Slide31

Guide: Your Personal Competitive Advantage

Copyright © 2017 Pearson Education, Inc.

Who

will be your competitors when you seek a job after graduating from college?

What will be your competitive advantage in the job market?

What can you do before you graduate to develop a

competitive advantage

?

Your

knowledge of IS,

might

facilitate cost savings that more than compensate for your salary.

Slide32

Guide: Your Personal Competitive Advantage (cont'd)

Copyright © 2017 Pearson Education, Inc.

How

do these elements

of competitive

advantage apply to you personally

?

Switching costs?

Differentiating products?

Creating barriers?

Establishing alliances?

Reducing costs, increasing revenues

?

Slide33

Active Review

Copyright © 2017 Pearson Education, Inc.

Q1

: How does organizational strategy determine information systems structure?

Q2

: What five forces determine industry structure?

Q3

: How does analysis of industry structure determine competitive strategy?

Q4

: How does competitive strategy determine value chain structure?

Q5

: How do business processes generate value?

Q6: How does competitive strategy determine business processes and the structure of information systems?

Q7

: How do information systems provide competitive advantages?

Q8

:

2026?

Slide34

Case Study 3: The Amazon of Innovation

Copyright © 2017 Pearson Education, Inc.

Slide35

Case Study 1: The Amazon of Innovation (cont'd)

Copyright © 2017 Pearson Education, Inc.

Amazon’s business

lines three

categories:

Online retailing

Own inventory

Associates program

Consignment

Order fulfillment

Cloud services

Copyright © 2015 Pearson Education, Inc.

Slide36

Fulfillment Fees for Regular-sized Goods for a Company Like Falcon Security

Copyright © 2017 Pearson Education, Inc.

Slide37

Copyright © 2017 Pearson Education, Inc.