Networking – How to increase your Employability prospects - PowerPoint Presentation

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Networking – How to increase your Employability prospects - PPT Presentation

Robin Huggins Director of Academy amp Client Services MBN Solutions MBNskills Objectives By the end of this session you can expect to be able to MBNskills 1 Understand the importance of Networking to Employability ID: 781847

networking mbnskills media social mbnskills networking social media follow linkedin mbnsolutions events companies facebook job build www people network

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Slide1

Networking –

How to increase your Employability prospects

Robin HugginsDirector of Academy & Client ServicesMBN Solutions

MBNskills

Slide2

Objectives

By the end of this session you can expect to be able to:

MBNskills

1. Understand the importance of Networking to Employability.

2. Be able to begin Social Networking on the main Social Media channels.

3. Understand how to network in the Real World.

4. Identify potential opportunities to begin Networking at events and meet up groups.

Slide3

Why should we network?

Build knowledge through

personal interactions.

Display a commitment to employment in the sector

Build your presence and confidence through increased understanding.

Develop soft/interpersonal skills.

Promote “Brand You” in a cost-free and effective way.

Access Unadvertised Jobs!

(60-80% of all vacancies are unadvertised)

MBNskills

Slide4

Social Media Networking

Social Media Networking is an important part of a comprehensive Job Hunt Strategy.

Used in conjunction with Online/Offline job applications and “Real World” networking it allows you to “cover all the bases” in terms of approaches to potential employers.

It’s easy, free and fun (and ever so slightly addictive!).

It allows you an opportunity to directly engage with organisations in a manner that Online/Offline job applications do not.

MBNskills

Slide5

Examples of Social Media Platforms

*has recently been adapted to encourage users

to pay for extra features but the free version is fine, honestly!#

MBNskills

Incredibly popular, free* -

allows an “online CV” to be constructed

and permanently displayed.

Twitter

Simple, fast,

doesn’t require “acceptance” of connection.

Facebook

Universal, massive,

the one EVERYONE knows.

Instagram

Messages attached to images have considerably more impact. Follow anyone you want.

Slide6

Use your Resume/CV as a start point.

Add a photograph.

Complete EVERY section – aim for an All-Star Profile!

Make yourself easy to find – copy keywords from other profiles.

Ask for recommendations.

Follow any companies that you are interested

in.

Build your network – through

personalised

messages.

There are two “layers” you should connect with – Line & Talent.

Aim for Managers, Directors and “Heads of” – in addition to Recruiters, HR and Talent Acquisition.

MBNskills

Slide7

Think of it like a personalised TV Channel – you choose what appears in your feed!

Build a profile – use

or copy others for ideas.

Follow people or companies of interest, retweet what they tweet.

# - the hashtag groups topics together – see #

MBNSkills

for example

Look to Google News regularly – retweet articles that interest you.

This will attract “Followers.”

Build a “voice” by adding your own thoughts and views.

5 x 5 @ 5 to get started!

Twitter

MBNskills

Slide8

Facebook

Again, this is about following whoever you want. As you research companies – look for their Facebook link and follow them.

Articles, features and potential hiring will all be promoted on their page

– like, comment on and share.

With your own Facebook page, ensure that you go back in time and

have a wee “tidy up” before you start Job Hunting in earnest.

In addition to unprofessional photographs, be very careful about “controversial” comments – delete them before you regret them!

MBNskills

Slide9

Instagram

Create an Instagram account – or use an existing account.

If using an existing account – tidy it up!

Post pictures that relate to your career interests – keep everything appropriate and professional.

Follow people and companies of interest – like, comment on, share what they post!

Like Twitter, Instagram uses # to group topics – and @ to address people/accounts – don’t overuse your #!!

MBNskills

Slide10

Social Media Conclusions

LinkedIn is, by far, the most effective Social Media tool for career enhancement.The others can also be of value – if used correctly.

A Social Media footprint can enhance “Brand You” considerably.Your post will be more likely to be read (up to 80%) if accompanied by an appropriate image.Make sure your Social Media usage is always appropriate and professional.The more you do – the better you get.

MBNskills

Slide11

Networking

(Real World)

#MBNskills

Any chance to meet and talk to professionals is a networking opportunity.

This could be Meet-Ups, Events, Careers Fairs, University Open Days, etc.

Just like with Social Media – it’s an opportunity to promote “Brand You.”

However, just like Social Media – there are rules we should follow…

Slide12

Simple Networking Rules..

Networking is a state of mind. You should always be networking.

Networking at a specific function or event is just an opportunity to network with lots of people in a short space of time!Have a goal in mind before you attend the event – speak to 5 people, etc.Ensure you look good. First impressions do count!Relax and be yourself – people can sense insincerity.

Don’t be too “salesy” – always ask for advice, assistance or help rather than “a job.”

MBNskills

Slide13

Rules

(continued…)When you meet someone – introduce yourself by your name – and ask for their name (remember it by saying it back to them to confirm)

It’s quite OK for you to ask “and what do you do/why are you here?” (it’s a conversation starter/ice breaker)Mention that you are interested in their company/business/sector – and ask for some advice around potential career options

Take note (physically if you have to) of any agreed follow up actionsFollow up next day with a Social Media connection request (personalised!)

MBNskills

Slide14

Where should we network?

MBNskills

Meet-Up Groups - www.meetup.com is a great start point. Find some groups that you are interested in and join them. Look for the dates of next meets and get involved.

Events -

many events are ran by organisations and companies looking to grow their own networks –

www.mbnsolutions.com/events

Companies -

will promote their own events through Social Media so follow them to know more.

Recruitment Companies -

frequently host events for themselves and their clients. Again, follow on Social Media to stay in the loop.

Universities/Colleges -

keep track of their community activities and pick a couple that appeal

to you!

Slide15

Networking Conclusions

Used as part of a comprehensive Job Hunting strategy, networking is a highly effective tactic.Networking can occur online (Social Media) or in the Real World.

There are “rules” to both – so it’s best to learn them first.Promote “Brand You” without being too “salesy.”Practice makes perfect – get out there and try it!!

MBNskills

Slide16

Build Contacts

Scotland Data Science and Technology MeetupHeld every month!Glasgow/Edinburgh

/AberdeenFollow - @DataSciTechScot #ScotDST

MBNskills

Scottish

Blockchain

Meetup

Held every month!

Alternates from Glasgow to Edinburgh

- @