iv Preface x PART ONE UNDERSTAND INTEGRATED MARKETING COMMUNICATIONS CHAPTER Integrated Marketing Communications Marketing Communications Advertising Sales Promotion Public Relations Direct Mar PDF document - DocSlides

stefany-barnette | 2015-02-22 | General

mcgrawhillcacollegebelch Endnotes 546 Credits and Acknowledgments 560 Name and Company Index 563 Subject Index 568 ID: 38230

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