PPT-Pricing Decisions Chapter 11 Learning Objectives

Pricing Decisions Chapter 11 Learning Objectives Review basic pricing concepts that underlie a successful global marketing pricing strategy Identify the different pricing strategies and objectives that influence decisions about pricing. And 57375en 57375ere Were None meets the standard for Range of Reading and Level of Text Complexity for grade 8 Its structure pacing and universal appeal make it an appropriate reading choice for reluctant readers 57375e book also o57373ers students How Optimization Can Deliver Ideal Pricing Strategies for Higher Revenues and Margins. Horia. Tipi. Director, Product Management. FICO. Be smarter about pricing—stop leaving money on the table—out-maneuver your competitors. Governments sometimes choose to produce goods and services and charge a price for those goods and services. Pricing decisions and investment decisions sometimes go hand in hand. . For . example, government might want to evaluate whether to build a dam that produces electricity. The benefits and costs of the project will depend on how the electricity is priced. If this is not priced optimally then can get a misstatement in NPV and can also get output that might not be socially optimal level (either larger or smaller).  . http. ://www.youtube.com/watch?feature=player_embedded&v=9mIBKifOOQQ. Pricing Strategies. Chapter 11. Price Defined. The amount of money charged for a product or service that consumers exchange for the benefits of having or using the product or service.. Customer Profitability Analysis, . and Activity-Based Pricing. Slide 8-. 2. Pricing Decisions. Pricing decisions are often the most difficult decisions that managers face. Pricing decisions examined in this chapter include. Market Skimming. Market Skimming. High price, Low volumes. Skim the profit from the market. Suitable for products that have short life cycles or which will face competition at some point in the future (e.g. after a patent runs out). Two Good Choices. Sometimes, you get to choose between 2 (or more!) awesome, pleasant things.. Hanging out with this friend or that one. Accepting this new job offer or that one. Getting this cute puppy or this cute kitten. Compare the alternative pricing strategies and explain when each strategy is most . appropriate.. Describe how prices are . quoted.. Identify the various pricing policy decisions marketers must . make.. PART 7. Pricing Decisions. Chapter 18. Pricing Concepts. Copyright ©2017 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.. Outline the legal constraints on pricing.. Identify the major categories of pricing objectives.. Explain price elasticity and its determinants.. List the practical problems involved in applying price theory concepts to actual pricing decisions.. Learning Objectives. Learning Objective 15.1 . Identify three methods that firms use to set their prices.. Learning Objective 15.2. Describe the difference between an everyday low pricing (EDLP) strategy and a high/low strategy. . ?. Pricing . is a marketing function in which both a buyer . and. a seller . perceive the . most favorable value . for a good or service. 2. Price– You get what you pay for…. What does that phrase mean to you?. with Duane Weaver. 17-. 2. Outline. Price & the Law. Pricing Objectives. Profitability Objectives. Volume Objectives. Meeting Competition Objectives. Prestige Objectives. Determining Price. Elasticity and Pricing. How will your business make money?. Why is pricing an important decision for startups?. What is the link between prices and revenue?. Every firm needs a revenue strategy.. Profits = Revenue – Costs.