PPT-2013 PROMOTIONAL OPPORTUNITY

TIER 3 Every year adults and children alike celebrate the season with ABC Familys mustsee holiday specials Christmas favorites and family movie weekend marathons More than 100 million total viewers have been reached annually since 2007 so give your advertisers the opportunity to reach record numbers of viewers with this hugely successful promotion . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Objectives. List (in order) the steps of developing a promotional mix. Explain why the promotional mix is circular. Determine why it is important for a product/service to be widely recognized. The Concept of Promotional Mix. Opening the Door for Coverage. 2013 Annual Conference. July 30 – August 1, 2013. Opportunity Knocks: . A look at 2013. Joan . Alker. Executive Director. Annual Conference. July 30, 2013. Happy 48th Birthday Medicaid and Medicare!. combination of advertising, public relations, personal selling, and sales promotion. Copyright © Texas Education Agency, 2011. All rights reserved.. Copyright and Terms of Service. Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: . CHAPTER 17. THE CONCEPT OF PROMOTIONAL MIX. Promotion. any form of communication a business or organization uses to. . inform. , . persuade. , or . remind. . people about its products or improve its public image. Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. The mixture of promotional techniques used by a business to promote its products.. When making these considerations and creating a promotional mix it is important that they are all consistent with the brand, the brand image and they portray the correct message. . Product and Promotion:. Creating and Communicating Value. 2. LO1. . What is a product and product classifications?. LO2. . What is product differentiation and the key elements of product planning?. Promotion-. any form of communication a business . uses . to inform, persuade, or remind people about its . products. Promotional Mix-. a combination of the different types of promotion. A business decides on the . Have a screen printing idea for your team, school, or event? We'd be happy to help make your custom t shirt dreams a reality. TV Still dominates but not in isolation. % of Video Time Spent by Platform by Hour. ©2013 YuMe. All rights reserved. . 2. Nielsen: Mar 2014. We live in an app-driven world. 89% of Time on Smartphone Spent In-App. Unit 5: Retail Agribusiness Sales. Lesson: AS6. Objectives. Lesson Objective:. After completing the lesson on retail promotional tools and . advertising. , students will demonstrate their ability to apply the concept in real-world situations by obtaining a minimum score of 80% on a Social Media and Web Promotion and . If talking about promotional item then it is a product that serves dual purposes as an advertisement and a sales Chapter 7. LEARNING OBJECTIVES. To recognize the importance and value of setting objectives for advertising and promotion.. To know the differences between sales and communication objectives.. To understand the process of budgeting for IMC..