Group 1 Ice Cream Agenda Top 3 ice cream brands Target Market The Dream Job Flavor Gurus Variety of Flavors Fun Flavor Graveyard Conclusion Founded 1882 Breyers Taste not Technology ID: 309443
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Slide1
Brand Loyalty
Group 1: Ice CreamSlide2
Agenda
Top 3 ice cream brands
Target Market
The Dream Job
Flavor Gurus
Variety of Flavors
Fun FlavorGraveyardConclusionSlide3
Founded 1882
“Breyers: Taste not Technology”Slide4
Founded early 1920s
“made like no other”Slide5
Founded 1978
“Deliver your tastebuds to a state of euphoria. Every time.” Slide6
Ben & Jerry’s Best Customers
Target Market
18-25 year oldsSlide7
Starting Salary is Double Minimum Wage
3 free pints per day - every day
Free gym membership
The Dream JobSlide8
Create flavors
“Trend Treks”
Flavor GurusSlide9
Variety of FlavorsSlide10
Fun Flavors
Liz Lemon’s Deal Breaker
(30 Rock)
Chubby Hubby (changed to
Hubby Hubby)
Schweddy Balls (SNL)Slide11
Graveyard
Founded in 1997
31 flavorsSlide12
Conclusion
We are loyal to Ben and Jerry’s because:
ModernMost flavors
Fun marketing strategy
Employee benefits