PPT-Brand Loyalty

Group 1 Ice Cream Agenda Top 3 ice cream brands Target Market The Dream Job Flavor Gurus Variety of Flavors Fun Flavor Graveyard Conclusion Founded 1882 Breyers Taste not Technology. AC US 1382 1258 AAA AA 25 30 K57577rastase France 1360 1138 AA AA 26 32 Redken France 1285 1024 AA AA 27 22 Rexona UK 1203 1752 28 26 Biotherm France 1174 1277 AA AA 29 28 Vichy France 1170 1172 AA AA 30 25 Oriflame Luxembourg 1151 1310 AA AA 31 36 M Brand contribution measures the in64258uence of brand alone on earnings on a scale of 1 to 5 5 highest China Construction Bank Starbucks The Top 100 Chart 26 BrandZ Top 100 Most Valuable Global Brands 2014 27 Section 02 The Global Top 100 brPage 2br GRANBURYRSCOM PAGE 2 How much do you know about your customer base Sure you probably recognize a few customers by name and maybe you know their favorite drink But how much of your business is generated by your loyal customers versus those just passin enhance the lingerie brand experience of consumers in the Pu ne market, and identify whether the market leader in that category incorporate the same.J Josko Brakus, Bernd H Schmitt and Lia Zarantonell 3. Chapter Objectives. After reading this chapter you should be able to:. Appreciate . marcom’s. role in facilitating the introduction of new brands.. Explain the innovation-related characteristics that influence adoption of new brands.. B. Characteristics of a good brand name.. The name should:. Describe the product’s benefits and uses. Be easy to read, pronounce, and remember. Create appealing images. Be distinctive. Be adaptable. June 10, 2015. Gerry McGovern. gerry@customercarewords.com. www.customercarewords.com. @. gerrymcgovern. Consumers: 73% feel a loyalty program is for brands to reward loyal consumers. Marketers: . 66% believe loyalty programs are for consumers to show loyalty . Platform for . Brick-and-Mortar SMBs. POWERFUL. SIMPLE. AFFORDABLE.. Building Loyalty & Customer Engagement is still a Struggle in . 2014. Consumers. , . SMBs, eager for effective and ‘easy to use’ loyalty services . https://. www.youtube.com/watch?v=5EkiOwoLz-4. TED Talk – . Customer Loyalty. Customer Loyalty. Faithful to a cause, ideal, custom, institution or product.. Unswerving allegiance to specific brands or products. . Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. June 8, 2016. Strong loyalty among Ford owners is also visible on KBB.com. 1. Source: KBB.com Omniture Traffic. *. Loyalty measured as the % of brand owners who are also shopping for a New Car within the same . The National Conference of College Women Student Leaders, 2012. Copyright Gail Johnson, All Rights Reserved. AGENDA . Introduction. A New Brand You Overview. Understanding the Brands . Understanding Brand Usage. equity and . customer relationships in . an insurance company in . Iran. Abstract. This study identified five factors that influence the creation of brand equity through successful customer . relationships: trust, customer satisfaction, relationship commitment, brand loyalty, and brand awareness. .