PPT-New-Product Development and Product Life-Cycle Strategies

Chapter 9 Priciples of Marketing by Philip Kotler and Gary Armstrong PEARSON 1 NewProduct Development Strategy Explain how companies find and develop newproduct ideas 2 The NewProduct Development Process. Overview. Software development in theory. Iteration and . incrementation. Risks and other aspects of iteration and . incrementation. Managing iteration and . incrementation. Other life-cycle models. Comparison of life-cycle models. What is a Product?. Consumer Markets. Product Design Process. Product Planning. Product Mix. Unit 3. Product. A good, service, or idea sold to satisfy wants/needs. Can be simple or complex. Features. Corporate Financial Strategy. 4th edition. Dr Ruth Bender. Financial strategies over the life cycle: contents. Learning objectives. Life cycle model. Shake-out period. Portfolio matrix incorporating product life cycle . sectoral. contexts. Foundations of Strategy. Rebecca . Eggerman. Alexander Johnson. Miguel Lopez. Hannah Stephens. Carissa . Tarnowski. Purpose of this chapter. To help us understand how managers adapt their strategies to fit their environments, how they go about predicting change and adapting their strategies to cope with change.. Part 3: Develop the Value Offering—The Product Experience. McGraw-Hill . Education. 1. Copyright © McGraw-Hill Education.  All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Chapter Objectives. Explain the different product objectives and strategies a firm may choose. Understand how firms manage products throughout the product life cycle. Discuss how branding strategies create product identity. Chapter Objectives. Explain the different product objectives and strategies a firm may choose. Understand how firms manage products throughout the product life cycle. Discuss how branding strategies create product identity. Developing Product/Service Planning Skills Advanced Marketing Analyze the life cycle of an existing product or service. Analyze a product line and a brand extension, using case studies. Create a product extension for an existing product. Explanation of “the chasm”. These categories seem to show a neat progression. However, in the technology adoption lifecycle, there’s often . a large gap between your early adopters and the early majority. Society for Scholarly Publishing | 28 May 2015. Welcome and introductions. 28 May 2015. 2. Business school in 60 seconds. 28 May 2015. 3. Product life cycle. Introduction. Growth. Maturity. Decline. WorthValueCost� BenefitsValueResources� Cost is what we pay for ownership of the product and worth is what we should pay for the ownership of the product expecting the same functional 3.2 – Extension Strategies. Do Now!!!. At what phase would a business implement an . extension . strategy. ?. What is an . extension strategy. ?. Include . this term . in you answer. Reputation. Why would a business want to extend the life of a product rather than withdraw it?. Dr. . Mohsin. Uddin. Department of Accounting. Faculty of Economics and Administrative Sciences. Ishik. University, Erbil . Product life cycle. The stages through which a product passes form its development to being withdrawn from sale; the phases are . –Inventors are required to go through the Board’s Research product development cycle . . May 7, 2020. www.ncdmb.gov.ng. 1. Product validation . Prototype development . Product deployment . Business Development .