PPT-CHAPTER 7: PRODUCT STRATEGY AND NEW-PRODUCT DEVELOPMENT

Part 3 Develop the Value OfferingThe Product Experience McGrawHill Education 1 Copyright McGrawHill Education  All rights reserved No reproduction or distribution without the prior written consent of McGrawHill Education. Branding Decisions. A . brand. is a name, term, symbol, or any other . unique element of a product . that identifies one firm’s product(s) . and sets it apart . from . competition. Brand Mark. is . - Jute . Geotextiles. Ansoff. . Matrix to . analyse. market opportunities for jute products .  . . Product.  . Market.  . Existing . Product.  . New . Product.  . Low Risk.  . Present Market. and. Strategies Across the Product Lifecycle . What’s Included in this deck. Definition of Strategy. Why create a strategy statement?. Elements to consider in crafting a strategy. Strategy statement template. 김은희. , . 조인성. Goodness of Fit. 디자인의 궁극적인 목적은. form . 이다. . . Form . 형성의 이유. : . 세상이 . 완전히 . regular or homogeneous . 하다면 . force . 와 . Dr. Ananda . Sabil. Hussein. Product Strategy. Defines what the organization does and why it exists. Involves creating a product offering that is a bundle of physical (tangible), service (intangible), and symbolic (perceptual) attributes designed to satisfy customer. 김은희. , . 조인성. Goodness of Fit. 디자인의 궁극적인 목적은. form . 이다. . . Form . 형성의 이유. : . 세상이 . 완전히 . regular or homogeneous . 하다면 . force . 와 . René van der Merwe. Senior Director, Clinical Development. 21 September 2017. Cambridge Cluster Statistics*. 2. *Malcolm Lowe-Lauri. Companies in knowledge-intensive industries. 30%. 105. Companies created in the last five years. “When you innovate, . you’ve got to be prepared . for everyone telling you . you’re nuts.” . Larry Ellison, Founder Oracle Corporation. 2. http://www.achievement.org/autodoc/page/ell0bio-1 . Technology-based industries and the management of innovation. Kyle Kunkel. Teddy Lathrop. Thor Fink . John Barron Parker. How do firms use technology to establish a competitive advantage?. Analyze how technology affects industry structure and competition.. “When you innovate, . you’ve got to be prepared . for everyone telling you . you’re nuts.” . Larry Ellison, Founder Oracle Corporation. 2. http://www.achievement.org/autodoc/page/ell0bio-1 . 1. Marketing Mix. The marketing mix . is . comprised of. :. Product Attributes. Distribution Strategy. Communication Strategy. Pricing Strategy . 2. Market Segmentation. Market segmentation involves identifying distinct groups of consumers whose purchasing behavior differs from others in important . Explanation of “the chasm”. These categories seem to show a neat progression. However, in the technology adoption lifecycle, there’s often . a large gap between your early adopters and the early majority. 3.2 – Extension Strategies. Do Now!!!. At what phase would a business implement an . extension . strategy. ?. What is an . extension strategy. ?. Include . this term . in you answer. Reputation. Why would a business want to extend the life of a product rather than withdraw it?. based on work by. Pascal . Bernardoni. REDD. For the development of intellectual property . on Origin Linked products for business and community development . in developing countries and least developed countries.