CHAPTER 7: PRODUCT STRATEGY AND NEW-PRODUCT DEVELOPMENT - PowerPoint Presentation

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Uploaded On 2018-12-04

CHAPTER 7: PRODUCT STRATEGY AND NEW-PRODUCT DEVELOPMENT - PPT Presentation

Part 3 Develop the Value OfferingThe Product Experience McGrawHill Education 1 Copyright McGrawHill Education All rights reserved No reproduction or distribution without the prior written consent of McGrawHill Education ID: 735500

products product life market product products market life define experience marketing business point development cycle opportunitydefine characteristics ideas line

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