PPT-Persuasive Advertising Claims

Weasel Words Advertisers sometimes use words or phrases that seem significant but on closer inspection are actually meaningless You have to look closely to determine whether the word or the claim has merit. Ch. 24 Continued. Classic Persuasive Appeals: Using Proofs. Pathos: Proof by Emotion. Aristotle taught that successful public speakers identify and appeal to four sets of emotions in their listeners.. 11/18/15. Aim. : . Can I write an effective Persuasive Essay?. Do Now: . Take out your binder & a pencil. Discussion. Persuasive Writing. Write opinion pieces on topics or texts, supporting a point of view with reasons and information.. Deliver Persuasive Presentations that:. establish and develop a logical and controlled argument;. . include relevant evidence, differentiating between evidence and opinion to support a position and to address counter-arguments or listener bias;. Lesson 2 Business Ethics. Objectives. Identify and explain common ethical problems in advertising.. Identify and explain key ethical problems and principles of honest and ethical selling.. Key Terms. Topic. any . issue that is debatable. Audience. y. our reader; the target of your communication. Purpose. to . persuade a . reader to adopt a certain point of view or to take a particular action. .. Define the following words. Generate connotations. Discuss which words have positive, neutral, or negative connotations.. Group, throng, mob. Insinuate, suggest, imply. Slow, challenged, retarded. Thin, skinny, scrawny. EXAMPLES of Strategies. Persuasive Introductions. Taking a Stand. Scenarios & Anecdotes. Inquiry/Questioning. Preparatory Information/Overview. Ineffective. . Introductions. I hope you enjoy…. What is the message in the media selection?. . Cats everywhere are having a hard time smelling their boxes.. Persuasive Text- Techniques. Bandwagon. Def. : everyone is doing it. Appeal. Def. : use something the viewer values to get them to buy product . Persuasive Word Choice. Expert Testimony. . Expository vs. Persuasive Writing. Expository Writing. . Writing to Explain. Uses specific words and phrases that help the reader understand ideas.. Shows care about the topic with voice and language appropriate for the audience.. How to complete a persuasive writing!. Persuasive Writing. PROMPT: . . Saraland’s mayor is thinking about allowing families to have any type of animal as a house pet and grant them permission to roam the streets and other public places. He wants to see if this new freedom makes our city a happier place. Do you agree or disagree with this privilege? Write a persuasive letter to the Saraland City Council stating your opinion and explaining why you feel this way. Use what you have learned in science about animals and their variety of adaptations and behaviors to give convincing reasons and/or specific examples.. How to express an opinion, support it with evidence, and convey these thoughts using an intentional writing voice are skills urgently needed in writing instruction.” (. Caine. , 2008. ).  . What is Persuasive Writing?. Finelli. Wha. t is a Persuasive Essay?. . http://www.youtube.com/watch?v=0cThuaPUD_Q&feature=PlayList&p=16B069ABF7F24A36&playnext=1&playnext_from=PL&index=15. . In an episode of “Everybody Loves Raymond,” Marie writes a persuasive letter to the FBI interviewer whom is interviewing Robert (her son)…. Simple & Complex. Descriptive Text. A descriptive text is a text that wants you to . picture. . what they are describing:. A novel might want you to . imagine. the characters and see them in your mind.. This book constitutes the refereed proceedings of the 14th International Conference on Persuasive Technology PERSUASIVE 2019 held in Limassol Cyprus in April 2019.The 29 full papers presented were carefully reviewed and selected from 79 submissions. The papers demonstrate how persuasive technologies can help solve societal issues. They were subsequently grouped in the following topical sections Terminologies and methodologies self-monitoring and reflection systems development process drones and automotives ethical and legal aspects special application domains motivation and goal setting personality age and gender social support user types and tailoring.