PPT-Ethical selling, marketing, & Advertising

Lesson 2 Business Ethics Objectives Identify and explain common ethical problems in advertising Identify and explain key ethical problems and principles of honest and ethical selling Key Terms. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . Year 9 Commerce – Option 2. Students learn about:. The selling process. Factors which differentiate products. Service, convenience, value and social. Environmental. Product promotion strategies. Students learn to:. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. Counsellors. NZAC National Conference. Auckland. , July 17, 2015. Judi Miller and Margaret Agee. Welcome. Who are we and what are we doing?. Our hopes for today. Your hopes/expectations for today?. K. Crocket, M. Agee and S. Cornforth (Ed.), . Chapter . 8. Effective Advertising and . Sales Promotion. 8.1. . Developing an Effective Advertising Campaign. 8.2. . Marketing Research for Advertising. 8.3. . Developing an Effective Sales Promotion Strategy. How do I know what to spend and how to justify it?. Dan Klusman, Northwest Insight LLC. Disclosures. Owner, Marketing and Communications Consultant. S. pouse . is a vascular . surgeon. C. lients . include small businesses, medical practices, smart phone app developers, and higher education . Panel Presenters. Speakers:. Tiffany Hall . , Vice President, Senior Managing . Counsel. , U.S. Markets at MasterCard. Karen . Ressmeyer. , Associate General Counsel, . . Marketing & Prime at Amazon. OCP Meeting-in-a-Box. April 2018. Introduce marketing and social selling through Microsoft and what it means for partners.. Today’s Meeting. Marketing & Social Selling. Partner Impact. Reach. Customers. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Communications . 7e. Clow . & Baack. 2. Skyjacker. Established in 1974. Family business. Manufacturer of suspension lift kits and shocks. 4WD trucks, SUV’s and Jeeps.. Sell & distribute products . Advertising / Promotion Advertising is paid form of promotion of goods services and ideas to consumer and organizational buyers through mass media Advertising encompasses activities such as writing ad Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Chapter 10. Ethical Debates in Marketing. Marketing Ethics : definitions. “standards of conduct and moral judgement applied to marketing practice”. “. the systematic study of how moral standards are applied to .