PPT-Ethical selling, marketing, & Advertising

Lesson 2 Business Ethics Objectives Identify and explain common ethical problems in advertising Identify and explain key ethical problems and principles of honest and ethical selling Key Terms. 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. Chapter Objectives. After reading this chapter you should be able to. :. Appreciate the role of marketing communications in environmental (green) marketing and sustainability.. Recognize the principles that apply to all green . Year 9 Commerce – Option 2. Students learn about:. The selling process. Factors which differentiate products. Service, convenience, value and social. Environmental. Product promotion strategies. Students learn to:. Counsellors. NZAC National Conference. Auckland. , July 17, 2015. Judi Miller and Margaret Agee. Welcome. Who are we and what are we doing?. Our hopes for today. Your hopes/expectations for today?. K. Crocket, M. Agee and S. Cornforth (Ed.), . How do I know what to spend and how to justify it?. Dan Klusman, Northwest Insight LLC. Disclosures. Owner, Marketing and Communications Consultant. S. pouse . is a vascular . surgeon. C. lients . include small businesses, medical practices, smart phone app developers, and higher education . Patrick E. Murphy. Professor of Marketing. Mendoza College of Business. University of Notre Dame. Recent Articles on Ethical Issues. WSJ . series on “What They Know”. . “Microsoft Quashed Efforts to Boost Online Privacy”—8/2/10; “On the Web’s Cutting Edge, “Anonymity in Name Only”—8/4/10; “On the Web, Children Face Intense Tracking”—9/18/10. a producer to potential buyers to introduce the product and push . them to buy during a given period.. Goal: to influence the behavior of the . potential consumer? . Use: all possible means of influencing and. A form of communication that influences an individual to purchase something.. Branding. What is Branding?. The promotion of consumer awareness of a particular brand of goods or services.. Is advertising really effective?. Advertising / Promotion Advertising is paid form of promotion of goods services and ideas to consumer and organizational buyers through mass media Advertising encompasses activities such as writing ad Lorem ipsum dolor sit . amet. , . consectetur. . adipiscing. . elit. . . Ut. . efficitur. ipsum vitae . tortor. . accumsan. , a. 输入姓名. CONTNET. 01. 请输入标题内容. 01. 请输入标题内容. Second edition. Elizabeth Parsons, Pauline . Maclaran. and. Andreas . Chatzidakis. 1. Introduction: How has marketing changed?. A focus on markets, what they are and how they are constituted or shaped.. Integrated Marketing Communications. 14-. 2. Outline. Promotion, marketing communications and IMC defined. AIDA concept. The promotional mix. Direct marketing. Optimal promotional mix. Push and Pull Strategies. Chapter 10. Ethical Debates in Marketing. Marketing Ethics : definitions. “standards of conduct and moral judgement applied to marketing practice”. “. the systematic study of how moral standards are applied to . Barham Muhamad - Nasir Ivan. E-commerce Marketing . Almost 42% of Americans plan to shop mostly online in 2017, according to the “2017 Shopping Outlook” survey by PriceGrabber. Another 45% plan to make most of their purchases through a...