PPT-Advertising Design: Message Strategies and

Executional Frameworks Chapter 7 Chapter Overview Message strategies Executional frameworks Spokespersons and endorsers Principles of effective advertising Conative Affective Cognitive. Advanced aspects of . . advertising. . campaign aimed at content network. Communication. Many of the problems that occur in a organization are the direct result of people failing to communicate. . Communication is the exchange. Katie North. Bus1040. Advertising. Advertising is a tool to relay a message or feature a product.. Transmitted to a target audience.. Ethics of Advertising. Advertising industry has strict rules and regulations monitored by the Federal Trade Commission.. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . Bhanu C. Vattikonda, . Vacha. . dave. , . Saikat. . Guha. , Alex C. . Snoeren. Organic . results. Sponsored. results. Query. 2. Huge and growing industry. 20%. 3. Source: . IAB/PwC Internet Ad Revenue reports. Executional. Frameworks. Chapter 7. Chapter. Overview. Message strategies. Executional. frameworks. Spokespersons and endorsers. Principles of effective advertising. Conative. Affective. Cognitive. Theoretical Frameworks and Appeals . Structure of an Advertisement. Headline. Short, simple, limited number of words. Sub-headline (not always present). Supports headline, somewhat of a follow-up to headline. April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. April 28, 2015. II. III. I. V. VI. VII. Auto companies’ strategies utilized in commercials. A big picture look at the automobile industry. Main takeaways from the raw data for automobiles. Deep-dives on social media and the effects of recalls. Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. The media department. The Media Department is responsible for the following:. Planning and arrangement of advertising. Scheduling and buying advertisement time (Broadcast and Electronic Media). Space (Print Media). Executional. Frameworks. Chapter 7. Chapter. Overview. Message strategies. Executional. frameworks. Spokespersons and endorsers. Principles of effective advertising. Conative. Affective. Cognitive. Chapter 7 Lecturer – Md Shahedur Rahman Advertising Design: Message Strategies & Executional Frameworks Introduction Designing messages that effectively reaches the target audience. Designed to change or shape attitudes. Learning. . Outcomes. Provide an introduction to advertising—its role, key components, and key players.. Define advertising’s role in marketing including key players and new developments. Explain. Advertising Strategies. Famous People. Advertisers use famous people to grab your attention. Advertisers also think you will want to buy a product because it is associated with or recommended by a famous person. .