countries Practical case studies in overcoming barriers to trade through digital channels A presentation to WSIS Thematic Session By James Howe Date 28 th May 2015 ID: 729568
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Slide1
International e-commerce for developing countries
Practical case studies in overcoming barriers to trade through digital channels
A presentation to:
WSIS Thematic Session
By
: James Howe
Date
:
28
th
May 2015Slide2
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100%
Potential
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- Brand+ Loss+ Debt
Survival sales
Negotiated sales
Bonus
Sustainability
Failure
RED
OCEAN
Corporate branding
Legal Rep
.
Intl. payment sol.
Branded offers
Market side logistics
eMall & VMP rep.
Free shipping
& returns
Affiliate & brand
A
mbassador
programs
Increasing
sales volume
value addedSlide3
Customer
Selecting products &
target markets
1
Preparing content
2
Getting online (eMall, VMPs, social media)
3
Export logistics
Labelling & consolidation
4E-Fulfilment solution
5
Fiscal representation
6
International & local payment solutions
7
Returns logistics management
8
Marketing and CRM
9
Producer
Awareness raising
Learn & adapt
Awareness raising:
Documentation and presentation of training materialsGreater visibility required
Publishing papers Improved online communicationsE commerce event
Selecting products and preparing content:
Training and e-learning modules for effectiveness in digital communications
Getting online:
Ease of use of “e Mall” for administratorsSoftware linkages to other e marketplaces (“API’s” to interact with markets)
Adapted for other sectors (B2B, Services, Food etc.)
Mobile commerce platforms (“Trade@Hand v2.0”)
Payment solutions
Partnering with additional payment providers
Training and documentation
Logistics and fiscal representation
Partnerships
Training and documentation
Economic Sustainability
Billing modules for groups running and maintaining a shared e commerce platform
Marketing and CRM
Customer service platform (capability and pilot)
Digital promotion tools
Study and recommendations
Pilot / proof of concept
There is a lot more to do in order to support SME’s in overcoming the barriers to e commerce…
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