Paul Longley and colleagues UCL Geodemographics Analysis of people by where they live places Sleight 19933 Social similarity not locational proximity Surnames are integral ID: 594216
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Slide1
People, place and identity
Paul
Longley and colleagues, UCLSlide2
Geodemographics
“
Analysis of people
by where they
live
[places]
”
(Sleight, 1993:3)Social similarity, not locational proximitySurnames are integral indicators to place profiles
Home
Address
Person
AreaSlide3
The achievements of neighbourhood profiling
The specification of social similarityCollective consumption and locational proximityOpen geodemographics Spatial and temporal transferabilitySlide4Slide5Slide6
Onomap classification
Surnames
UK Electoral RollForenames
Pablo
Mateos
Garcia
Pérez
...JuanRosaMarta...SánchezRodríguez...Several iterations until self-contained cluster is exhaustedCluster assigned a cultural, ethnic & linguistic Onomap typeProbability of ethnicity assigned to each nameMateos et al (2007) CASA Working Paper 116 Forename-Surname clustering (based on Hanks and Tucker, 2000)Slide7
WorldNames
CEL clustersSource: Mateos et al (2011)Slide8Slide9Slide10
Source: Cheshire and Longley (2011)Slide11
2001
DendrogramSlide12
12
Courtesy: James CheshireSlide13
Courtesy Bruce Winney, POBI Project
(provisional)Slide14
Members of this Group often
acquire their competence in the use of information technology at work, since many of them are young people working in junior white collar occupations in modern offices. They are keen to become more expert in the use of new technologies and to use them for new applications. Many spend time browsing the Internet but without necessarily making many transactions. Many members of this Group work in large cities and may be starting a life in a house that they own, typically in one of the cheaper inner suburbs. Their use of the Internet at work may be a practice that their employers may be keen to control or reduce.
Group C : Becoming engaged
Virtual
and real identities (1)Slide15
Virtual
and real identities (2)