Ajeet Vasant Aswathi S Neilenthang Telien Why Atoka Sumi 17 year old student from Nagaland Filling up form for minority scholarship Self declaration acceptable but Atoka unaware Hence need for effective communication between the Government and the public ID: 496990
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Slide1
IMPROVING GOVERNMENT COMMUNICATION
Ajeet
Vasant
Aswathi
S
Neilenthang TelienSlide2
Why?
Atoka Sumi, 17 year old student from Nagaland
Filling up form for minority scholarshipSelf declaration acceptable but Atoka unaware Hence, need for effective communication between the Government and the public
Need for Effective Government CommunicationSlide3
Purpose of the project
Look into ways to improve Government communication
The 2 way communication between Government and its citizens (and other stakeholders)External and internal communicationFocus on Central Government (though applicable to all levels)Slide4
Areas of communication
General Government communication
Communication of policies/ programmes/ schemes
Improving the image of the Government
Combating negative
perceptionSlide5
Issues identified
Need for sustained communication
Under-utilization of media space e.g. OROP (
One- Rank-One-Pension)Details and clarity needed on issues e.g. OROP
Need for a single point of contact
Better
Government website and social media management
needed
Content
upgradation and updating
information
Lack of analysis
of feedbackSlide6
Pro-active Government communication a necessity
Widespread
consultation with
stakeholders; building consensus e.g. problem in Draft encryption policyMore use of research needed for effective Government communicationField studies, behavioural analysis etc.Need
for a ‘one government’
approach
No
contrasting views from different Ministries or
Departments
Internal
coherence within
Government
Issues identified
(Contd)Slide7
Recommendations
Communication strategy for the Government to be formulated
Ministry of I & B (common strategy for the whole Government)Every Ministry/ Department/ Government bodyEvery Ministry to have a Spokesperson supported by a Media/ Communication
wing
Focused, customised, target-group oriented communication
Swachh
Bharat
Abhiyan
example
Use of ‘Big Data’
analysisSlide8
Capacity
building of personnel
Communication University
(proposed)Use of research in formulating strategies, plans, campaigns etc.Optimal use of TV, Radio and Print mediaGovernment view during TV Debates/ Interviews Short film ads telling stories
Active use of
myGov
platform
Recommendations
(Contd)
Slide9
THANK YOU