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Module – 5 Module – 5

Module – 5 - PowerPoint Presentation

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Uploaded On 2016-09-09

Module – 5 - PPT Presentation

Pricing PRICING OBJECTIVES Growth in sales Improve market share Profit level Control cashflow Combat competition Maintaining the image PRICE DETERMINATION Identify the target market or the potential customers ID: 463402

cost pricing competition price pricing cost price competition product based costs method methods demand total firm factors play internal

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