PPT-Part 4 PRODUCT AND PRICE DECISIONS

10 Product Branding and Packing Concepts 11 Business Markets and Buying Behavior 12 Developing and Managing Prices 13 Marketing Channels and SupplyChain Management 14 Retailing Direct Marketing and Wholesaling. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. For each product that a company markets, the marketers develop a plan called the marketing mix. The . marketing mix. is a plan of action for marketing a product; it consists of the decisions made about each of the 4Ps for that product. Erlan Bakiev, Ph.D. . Chapter Thirteen. Retailing and Wholesaling. Retailing and Wholesaling. Retailing. Retailer Marketing Decisions. Retailing Trends and Developments. Wholesaling. Topic Outline. Retailing. Retailing and Wholesaling. Retailing. Retailer Marketing Decisions. Retailing Trends and Developments. Wholesaling. Topic Outline. Retailing. includes all the activities in selling products or services directly to final consumers for their personal, non-business use. MARKETING. 17e. Hult. • Pride • Ferrell. © 2014 . Cengage. Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. Chapter 20. 1. Learning Objectives. 2. Describe and identify information relevant to business decisions. Make special order and pricing decisions. Make dropping a product and product-mix decisions. Make outsourcing and sell as is or process. Keith Marzilli Ericson. February 24, 2015. Boston University and NBER. www.practicingeconomist.com. Consumer Decisions on HIX. Learning from . Pre-ACA HIX . Medicare Part D. Rx drug insurance for elderly, 2006 . 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling. Executive MBA 512. Session #4 October 13, 2017. Brian Greber. 1. Forester turned economist turned business person. 20 years teaching, research, policy experience at universities (VT, OSU, BSU, CTU). Economics graduate work focused on technological change and market modeling. Product & Price Decisions Chp . 5-1 and 5-2 PRODUCT DECISIONS Sec. 5-1 Products are one of the essential components in the marketing mix! Can be: Goods – tangible (e.g. baseball bat) Services – intangible (e.g. baseball game) Mix . and Marketing Plan. Marketing Mix. Every plan will be different because every business is different. .. Decisions about the Marketing Mix – . 4 . P’s – is the foundation of a marketing plan.. 10: . Product, Branding, and Packing . Concepts. 11: . Business Markets and Buying Behavior. 12: . Developing and Managing Prices. 13: . Marketing Channels and Supply-Chain . Management. 14: . Retailing, Direct Marketing, and Wholesaling.