PPT-Chapter Eight Product, Services, and Brands: Building Customer Value

Product Services and Branding Strategy What Is a Product Product and Services Decisions Services Marketing Branding Strategy Building Strong Brands Topic Outline What Is a Product Product. Certain restrictions apply Applications to receive these benefits should be made at least two weeks prior to cruise departure date This benefit is available to shareholders holding a minimum of 100 shares of Carnival Corporation or Carnival plc Empl value value value value value value Year Year Year Year Year Year Deflated final value 100 100 100 value Year 3 Year Year Year value STD Annual real growth rate 100 100 value value Year Year Year Average annual percentage growth rate 100 value brPage 1br 6WRKQV Elite Eight MARCH 28 29 Elite Eight MARCH 28 29 Final Four APRIL 4 Final Four APRIL 4 Sweet 16 MARCH 26 27 Sweet 16 MARCH 26 27 Third Round MARCH 21 22 Third Round MARCH brPage 1br 6WRKQV Elite Eight MARCH 28 29 Elite Eight MARCH 28 29 Final Four APRIL 4 Final Four APRIL 4 Sweet 16 MARCH 26 27 Sweet 16 MARCH 26 27 Third Round MARCH 21 22 Third Round MARCH . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Out of Home is a key medium for Drinks brands. Leading Drinks brands trust Out of Home. £11.7m. £8.7m. £5.5m. . £4.4m. £1.2m. £1.1m. £4.8m. People who see a lot of Out of Home are actively interested in drinks brands. Delivering More Value. PRODUCT DEFINITION: IT’S PROBABLY MORE THAN YOU THINK. Product. – anything a company offers to satisfy customer needs and wants… including not only physical goods, but also services and ideas.. what the organization does and why it exists. A . product . offering’s . real value comes from its ability to deliver benefits that . enhance a customer’s situation or solve a customer’s problems.. Over $1.3 Billion On TV In 2017; A 98% Increase YOY. Source: VAB analysis of Nielsen Ad Intel data, calendar year 2015-2017. TV spend includes national cable TV, broadcast TV, Spanish language cable TV, Spanish language broadcast TV, spot TV, syndication TV. Reflects the . P. roduct Concept. What is a product?. Product: . anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Service: . any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Investor Deck March 2020 OTCQB Venture Market: LUVU Luvu Brands, Inc . OTCQB Venture : LU VU 2 SAFE HARBOR / FORWARD LOOKING STATEMENT This investor presentation contains forward - looking information Just as with all other industries, creating a brand that resonates with people doesn’t just fall into place for sportswear companies; it requires a lot of creative forethought, plenty of market research and a deep understanding of the target audience. With so many iconic fashion brands in existence the world over, followers of fashion and lovers of chic style, have plenty of opportunities to dress to impress.
Whatever look you want to achieve, whatever your budget, and whatever your size, you can look fashionable with ease. And with some of the oldest fashion brands still operating successfully today, people are spoilt for choice when it comes to buying from the top clothing brands in the world. Ananda. Hussein . Ph.D. STRATEGIC BRAND MANAGEMENT. A product is anything that is potentially valued by a target market for the benefits or satisfaction it provides, including objects, services, organizations, places, people, and ideas.