PPT-Chapter Eight Product, Services, and Brands: Building Customer Value

Product Services and Branding Strategy What Is a Product Product and Services Decisions Services Marketing Branding Strategy Building Strong Brands Topic Outline What Is a Product Product. Product, Services, and Brands: Building Customer Value. Marketing Mix. Product, Services, and . Branding Strategy. What Is a Product?. Product and Services Decisions. Services Marketing. Branding Strategy: Building Strong Brands. . and Positioning . Chapter 2. What is Branding?. Assigning a name, phrase, design, symbols or a combination of these to a product, service, or a group of complimentary products. Discussion Points:. Schwartz Business Society. Clothing Sale. On Sale in the Schwartz Lobby until January 22. nd. New items and styles this year. Check out The Daily Schwartz on . Facebook. to view the items and get a chance to win a crew neck sweatshirt! . Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. Tangible . Intangible. Brand Name. Name given to a product. Consists of words, numbers, or letters that can be spoken. Logo. Picture, design, or graphic image associated with a brand. Trade character—human characteristics. . Chapter 1:. Introduction to Services Marketing. What are services?. Why services marketing?. Characteristics of Services Compared to Goods. Services Marketing Mix. Test your knowledge. Definition. Delivering More Value. PRODUCT DEFINITION: IT’S PROBABLY MORE THAN YOU THINK. Product. – anything a company offers to satisfy customer needs and wants… including not only physical goods, but also services and ideas.. . Chapter 1:. Introduction to Services Marketing. What are services?. Why services marketing?. Characteristics of Services Compared to Goods. Services Marketing Mix. Test your knowledge. Definition. Marketing Principle #3. All . Competitors . React .  Managing . Brand-based Sustainable . Competitive Advantage. Agenda. Introduction. Brand Strategies. Brand Positioning. Brand Architecture. Brand Extensions. . Chapter 1:. Introduction to Services Marketing. What are services?. Why services marketing?. Characteristics of Services Compared to Goods. Services Marketing Mix. Test your knowledge. Definition. what the organization does and why it exists. A . product . offering’s . real value comes from its ability to deliver benefits that . enhance a customer’s situation or solve a customer’s problems.. P. roduct Concept. What is a product?. Product: . anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Service: . any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Ananda. Hussein . Ph.D. STRATEGIC BRAND MANAGEMENT. A product is anything that is potentially valued by a target market for the benefits or satisfaction it provides, including objects, services, organizations, places, people, and ideas. . Session Outline. What Is a Product?. Product . and Service Decisions . Branding Strategy: Building Strong Brands . Services Marketing . What is a Product?. Product. Anything that can be offered to a market for attention, acquisition, use, or...