Evo Hemp is to bring clean healthy and delicious hemp based foods to the market Its Superfood evolved Introduction to Hemp Health LLC dba Evo Hemp Introduction of the Evo ID: 803647
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Slide1
Slide2Presentation Overview
The purpose of
Evo Hemp is to bring clean, healthy and delicious hemp based foods to the market. It’s Superfood, evolved.Introduction to Hemp Health LLC dba Evo HempIntroduction of the Evo Hemp TeamProblems and OpportunitySuccess and StrategyFinancial Data and ForecastsInvestment Opportunity Overview
BasicsColorado LLCFirst sale: 8/12Manufactured by Claremont Foods (SQF Level 2)Order fulfillment executed in house2014: $364,0002015 Estimated: $950,000Average gross profit margin: 41.5%
Slide3Mission
Our Vision
is to be the preferred hemp food brand and agri-partner that creates a sustainable supply of hemp seeds necessary to fuel the industry.Our Mission is to bring the benefits of hemp to the everyday grocery consumer through a thoughtful pipeline of clean, great tasting and sustainable hemp based foods.
Slide4Team Hemp
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Jourdan Samel CEO and Co-Founder
2010 Graduate of The University of DenverBachelors of Science in Real Estate and Constructions ManagementCo-founded Evo Hemp shortly thereafterLogistics guru and all around hustler of Evo Hemp waresHandles sourcing, logistics, and does 6-10 in store demos per week
Slide5Team Hemp
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Ari Sherman President and Co-FounderCo-founded Evo Hemp
Leads all creative and marketing effortsAll in house design executed by AriWebsite design, social media marketing and community outreach leader
Slide6Team Hemp
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Jeph Ruppert COOOver 7 years experience leading quality and new product development projects in pharmaceutical and medical device manufacturingExtensive knowledge of
cGMP, HACPP, and regulatory environmentLeads compliance, accounting, and logistics effortsCurrently working full time for 3D Systems/Medical Modeling
Slide7Team Hemp
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Chuck Monahan VP SalesOver 25 years of industry experienceSucessful launch of numerous brands nationally. Include
Gardenburger, Quorn, Green & Black’s Organic, IncGrown sales from under $1m to $30M+ for three separate companiesLeads sales efforts nationally
Slide8Team Hemp
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Chris Samuel VP MarketingOver 20 years of industry experience in the US, UK and Europe
Successful launch of numerous brands nationally. Include, Quorn, Green & Black’s Organic, Inc., United Bisquits.Grown sales from under $1m to $30M+ for three separate companiesLeads marketing efforts nationally
Slide9Team Hemp
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Daniel Morrison Director of SalesOver seven years of sales and marketing experience in the natural channel with Twist and Dynamic Presence/Presence MarketingLeads all sales and roll out efforts
Network and knowledge of natural channel essential to Evo Hemp growth thus farCurrently working full time for Dynamic Presence/Presence Marketing
Slide10Problem
Complicated, High Sugar Bars
Current offerings in the bar market are led by high sugar bars with a busy ingredient listWhy does a simple fruit and nut nutrition bar need over 20 ingredients?Consumers want clean and simple products
Slide11Problem
Alternative Protein Sources
Bar market is saturated with bars packed with soy and whey protein isolatesWhile providing a source of protein, consumers are increasingly weary of the possible harm caused by the manufacturing process of bothSoy isolate does not provide a complete protein and is difficult to digestWhey protein is a by product of harmful high low pH whey and many consumers are averse to dairyConsumers are increasingly looking for protein content and where it came from. Plant based protein is a growing market
Slide12Problem
Lack of Hemp Products
Hemp is a rapidly growing market. It is the next Superfood, a la flax, chia etc.Current hemp products focus on the “marijuana” relationship and are branded in ways that are unappealing to consumersThe lack of appealing hemp combined with the demand for superfoods leaves a void in the market for hemp based products
Slide13Current Market
The lifestyle bar market is growing at a 23% rate*.
This growth combined with the appeal of superfoods leaves a void in the market for hemp based products*SPINS 2013 Data
Slide14Competition
Vertical
Direct
Market Leaders
Slide15Opportunity
Current Product Line
Hemp Nutrition Bar made from fruits, nuts & hemp seeds7g of protein, 4g of fiber and omega 3’s.
Organic, Raw, Vegan, Gluten Free, Soy Free, Paleo Appeals to a wide range of consumerGreat tasting with a clean and simple ingredient list
Slide16Opportunity
Current Product Line: Branding
Modern and appealing packagingDesigned with “Hemp” as a prominent part of the branding but in a novel way
Flavors and ingredients match the packaging: 7-10 ingredients per bar, no fillers, low sugar, clean energy
Slide17Opportunity
Current Product Line: Market Context
20%+ growth in the “lifestyle bar” categoryHemp is a complete, easy to digest plant based protein
Tastes great in the boardroom and on the trail
Slide18Success and Strategy
Track Record
1st year (2013) sales of ~$135,0002nd Year (2014) sales of $362,0003rd Year (2015, through 9/5/15) sales of $615,000, projected $950,000Nearly tripled sales in 2014.
Strong in-store (organic) growthSelling at least a case per SKU per week
Slide19Success and Strategy
Lessons Learned
Excellent promotional strategyQuarterly promos with strong demo supportThis WORKS, the best way to gain customers in our channel is by getting product in to the consumers’ mouthsUnfortunately we are running out of free labor and need to hire support match the level of success we have given CO in other regionsStrong belief in launching the RIGHT way in new regions and new retailers.
Strong presence and brand supportAggressive promotions to create brand awarenessWe have a successful strategy to grow and become a market leader in hemp based nutrition bars
Slide20Success and Strategy
Proven Concept
Market is yearning for a high quality alternative protein sourceHemp is a growing trend. Growing interest across all categoriesGrowth in organic, raw, soy/dairy/gluten free, paleo etc. dietary needs. All of which Evo Hemp fulfillsUnique product in saturated field
Packaging is eye catching and unique
Slide21Success and Strategy
Traction
Currently in over
1400 storesDistributed through UNFI, KeHe (and Nature’s Best), Haddon House, One Stop Nature and directlyFound in many top natural grocers
Slide22Success and Strategy
Future Strategy
2015-SalesContinue strong growth in established regions (RM, SE, NE, MA) with focus on increasing ACV and key store velocityIncreased schematic placementsIntroduction of new chainsExpansion to all regions with distributionCurrently distributed in all UNFI warehouses with all
KeHe and Haddon House warehouses coming on line by MayTotal stores Evo Hemp sold in to exceed 1750 retailers Total Revenue of $950,000
Slide23Success and Strategy
Future Strategy
2015-OperationsTransition to co-packer manufacturing and distribution fulfillmentClaremont Foods has begun productionStaff of 2 full time employees to handle the management of sales and support teams, new product development, design needs of the companyDevelop relationships with Colorado hemp growers and other
producers of novel hemp based food products
Slide24Success and Strategy
Future Strategy
2016Continued growth of Evo Hemp nutritional bar; sales to exceed $2.2 million with 3000 total retailers through aggressive trade and promotional spendsExpansion to all natural channel regions with deep penetration through all marketsTotal stores Evo Hemp sold in to exceed 3000
retailers in the natural and conventional channelPossible expansion of line to include new products within the bar category and others.Possible introduction of Colorado grown hemp based products
Slide25Investment Offering
Overview
Raise $1 million in immediate capital through convertible debtImmediate needs:Fully transition to Co-packer Up front costs as well as ensuing warehousing costs. Need operating capital to fund 2-3 month supply of barsWill see decrease in COGs through enhanced purchasing power and efficient workflowsNew Region support (12 new regions currently)20-55% of gross sales/month in regional supportIncluding demo support of 1-2 demos per key store per month
Broker, sales and marketing support
Slide26Investment Offering
Overview
Future needs:Introduction of new regionsRolling out coast to coast currentlyOperating CapitalContinue to find efficiencies in manufacturing and procurement to drive down COGs and increase margins
Slide27Contact
Jourdan Samel – 310-854-9269
jourdan@hemphealth.comAri Sherman – 720-936-5325ari@hemphealth.comDan Morrison – 720-440-3359Daniel@hemphealth.com Jeph Ruppert – 303-710-5243jeph@hemphealth.com
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