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2017 lincoln continental 2017 lincoln continental

2017 lincoln continental - PowerPoint Presentation

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2017 lincoln continental - PPT Presentation

July 5 2016 1 NATIVE HOMEPAGE SPONSORSHIP PACKAGE Boost awareness of Continental in impactful and integrated placements 2 Highprofile integrations within two of KBBcoms most visited pages ID: 722558

video shoppers kbb editorial shoppers video editorial kbb content subject concept actual design layout product change production mocks lincoln

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Slide1

2017 lincoln continental

July 5, 2016

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|Slide2

NATIVE HOMEPAGE SPONSORSHIP PACKAGE

Boost awareness of

Continental in

impactful and integrated

placements

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High-profile integrations within two of KBB.com’s most visited pagesOWNERS HOMEPAGE TAKEOVER – KBB.com-designed native Billboard, Wallpaper, MREC and new Native Sponsorship unitHOMEPAGE ROTATING CONTENT MODULE (RCM) – Promotion in the third story slot normally reserved for editorial

Mocks are concept only. Actual design and layout of product is subject to change upon production.Slide3

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Mocks are concept only. Actual design and layout of product is subject to change upon production

.

NATIVE HOMEPAGE

PACKAGE: OWNERS HP TAKEOVER

Make

Lincoln Continental top-of-mind to Owners who will potentially shop for new vehicles

Billboard and Wallpaper

Click out to Lincoln.com

MREC

New NATIVE SPONSORSHIP unit integrated with vehicle selector menu

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Mocks are concept only. Actual design and layout of product is subject to change upon production

.

NATIVE HOMEPAGE

PACKAGE: HOMEPAGE RCM

Use an influential editorial driver to announce

Continental’s arrival

Click sends shoppers to Lincoln.comSlide5

MIDSIZE LUXURY SEDAN BUYER’S GUIDE SPONSORSHIP

Evoke emotion and delight shoppers

with video content

Influence

consideration of car shoppers by integrating

Continental’s video content

into relevant

sections

Reach shoppers as they build their consideration sets by researching vehicles coming out in the marketplace

Mocks are concept only. Actual design and layout of product is subject to change upon production

.Slide6

Editorial Segment Overview

Pre-Roll

Opportunity

Integration of pre-roll into Segment Overview Video

Persistent Companion Message

Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner

BUYER’S GUIDE: Segment Overview PageSponsored Content TileFeature your brand’s relevant video content naturally within KBB.com’s editorial pageSlide7

Overlay

Upon click of Sponsored Content Tile, video overlay will initiate and play sponsor’s video content

BUYER’S GUIDE:

Segment Overview Page –

Sponsored Content Tile Overlay

Mocks are concept only. Actual design and layout of product is subject to change upon production

.Slide8

BUYER’S GUIDE:

Editorial Model Page

Editor’s Model Page

Pre-Roll Opportunity

Integration of pre-roll into video (if available on page)

Persistent Companion Message

Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 bannerSlide9

Segment

/ Category Page

refined to include Buyer’s Guide Overview Videos

BUYER’S GUIDE:

Package Additions

Upon click, overlay is initiated with Buyer’s Guide overview video; pre-roll before video

Sponsored placement clicks to OEM site

Mocks are concept only. Actual design and layout of product is subject to change upon production

.Slide10

HOMEPAGE SHOWROOM

Connect with undecided shoppers using KBB.com’s content style

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Prominent feature of

Continental spanning

the width of KBB.com’s Homepage

Includes large vehicle image, useful information links and a call-out space for a key featureDrives traffic to Lincoln.com and also allows shoppers to learn more within KBB.com

Mocks are concept only. Actual design and layout of product is subject to change upon production.Slide11

SMARTPHONE HOMEPAGE EDITORIAL

SPONSORSHIP

Capture undecided shoppers seeking information on-the-go

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N

ative brand presence within editorial content on KBB.com’s

smartphone HomepageLocated in the 2nd position of the editorial “accordion”

Automatically expanded, making it the largest area on the Homepage dedicated to a single vehicleMocks are concept only. Actual design and layout of product is subject to change upon production

.Slide12

SMARTPHONE SHOPPING TOOL

Reach luxury shoppers on-the-go in

a native manner

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Native tool that drives traffic to key actions on Lincoln.com

Targeted to luxury car pages

300x250 size increases noticeability and allows Continental to gain exposure to relevant segment shoppers

Mocks are concept only. Actual design and layout of product is subject to change upon production.Slide13

KBB.COM TEST DRIVE TIPS PRESENTED BY LINCOLN

Aid shoppers with useful dealership knowledge and materials from KBB.com

Mocks are concept only. Actual design and layout of product is subject to change upon production

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All-new editorial content featuring KBB.com’s advice on what to do during a luxury car test driveIncludes usage of a Continental in the video, as well as exclusive ownership of all ad placements on the pageKBB.com will also create a downloadable PDF checklist for shoppers as a takeawaySlide14

KBB.COM TEST DRIVE TIPS PRESENTED BY

LINCOLN

Aid shoppers with useful dealership knowledge and materials from KBB.com

Mocks are concept only. Actual design and layout of product is subject to change upon production

.

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Editorial advice video; includes Continental as example test drive video

Editorial article elaborating on test drive advice

Link to downloadable PDF checklist

Exclusive ownership of display units for Lincoln

Mobile extension – Tap-to-play 300x50 that launches editorial video, sponsored by Lincoln and targeted to segment shoppers

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