July 5 2016 1 NATIVE HOMEPAGE SPONSORSHIP PACKAGE Boost awareness of Continental in impactful and integrated placements 2 Highprofile integrations within two of KBBcoms most visited pages ID: 722558
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2017 lincoln continental
July 5, 2016
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NATIVE HOMEPAGE SPONSORSHIP PACKAGE
Boost awareness of
Continental in
impactful and integrated
placements
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High-profile integrations within two of KBB.com’s most visited pagesOWNERS HOMEPAGE TAKEOVER – KBB.com-designed native Billboard, Wallpaper, MREC and new Native Sponsorship unitHOMEPAGE ROTATING CONTENT MODULE (RCM) – Promotion in the third story slot normally reserved for editorial
Mocks are concept only. Actual design and layout of product is subject to change upon production.Slide3
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Mocks are concept only. Actual design and layout of product is subject to change upon production
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NATIVE HOMEPAGE
PACKAGE: OWNERS HP TAKEOVER
Make
Lincoln Continental top-of-mind to Owners who will potentially shop for new vehicles
Billboard and Wallpaper
Click out to Lincoln.com
MREC
New NATIVE SPONSORSHIP unit integrated with vehicle selector menu
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Mocks are concept only. Actual design and layout of product is subject to change upon production
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NATIVE HOMEPAGE
PACKAGE: HOMEPAGE RCM
Use an influential editorial driver to announce
Continental’s arrival
Click sends shoppers to Lincoln.comSlide5
MIDSIZE LUXURY SEDAN BUYER’S GUIDE SPONSORSHIP
Evoke emotion and delight shoppers
with video content
Influence
consideration of car shoppers by integrating
Continental’s video content
into relevant
sections
Reach shoppers as they build their consideration sets by researching vehicles coming out in the marketplace
Mocks are concept only. Actual design and layout of product is subject to change upon production
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Editorial Segment Overview
Pre-Roll
Opportunity
Integration of pre-roll into Segment Overview Video
Persistent Companion Message
Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 banner
BUYER’S GUIDE: Segment Overview PageSponsored Content TileFeature your brand’s relevant video content naturally within KBB.com’s editorial pageSlide7
Overlay
Upon click of Sponsored Content Tile, video overlay will initiate and play sponsor’s video content
BUYER’S GUIDE:
Segment Overview Page –
Sponsored Content Tile Overlay
Mocks are concept only. Actual design and layout of product is subject to change upon production
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BUYER’S GUIDE:
Editorial Model Page
Editor’s Model Page
Pre-Roll Opportunity
Integration of pre-roll into video (if available on page)
Persistent Companion Message
Ensure your brand message continues to resonate within a particular segment with a persistent 300x250 bannerSlide9
Segment
/ Category Page
refined to include Buyer’s Guide Overview Videos
BUYER’S GUIDE:
Package Additions
Upon click, overlay is initiated with Buyer’s Guide overview video; pre-roll before video
Sponsored placement clicks to OEM site
Mocks are concept only. Actual design and layout of product is subject to change upon production
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HOMEPAGE SHOWROOM
Connect with undecided shoppers using KBB.com’s content style
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Prominent feature of
Continental spanning
the width of KBB.com’s Homepage
Includes large vehicle image, useful information links and a call-out space for a key featureDrives traffic to Lincoln.com and also allows shoppers to learn more within KBB.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.Slide11
SMARTPHONE HOMEPAGE EDITORIAL
SPONSORSHIP
Capture undecided shoppers seeking information on-the-go
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N
ative brand presence within editorial content on KBB.com’s
smartphone HomepageLocated in the 2nd position of the editorial “accordion”
Automatically expanded, making it the largest area on the Homepage dedicated to a single vehicleMocks are concept only. Actual design and layout of product is subject to change upon production
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SMARTPHONE SHOPPING TOOL
Reach luxury shoppers on-the-go in
a native manner
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Native tool that drives traffic to key actions on Lincoln.com
Targeted to luxury car pages
300x250 size increases noticeability and allows Continental to gain exposure to relevant segment shoppers
Mocks are concept only. Actual design and layout of product is subject to change upon production.Slide13
KBB.COM TEST DRIVE TIPS PRESENTED BY LINCOLN
Aid shoppers with useful dealership knowledge and materials from KBB.com
Mocks are concept only. Actual design and layout of product is subject to change upon production
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All-new editorial content featuring KBB.com’s advice on what to do during a luxury car test driveIncludes usage of a Continental in the video, as well as exclusive ownership of all ad placements on the pageKBB.com will also create a downloadable PDF checklist for shoppers as a takeawaySlide14
KBB.COM TEST DRIVE TIPS PRESENTED BY
LINCOLN
Aid shoppers with useful dealership knowledge and materials from KBB.com
Mocks are concept only. Actual design and layout of product is subject to change upon production
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Editorial advice video; includes Continental as example test drive video
Editorial article elaborating on test drive advice
Link to downloadable PDF checklist
Exclusive ownership of display units for Lincoln
Mobile extension – Tap-to-play 300x50 that launches editorial video, sponsored by Lincoln and targeted to segment shoppers
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