BEEKEEPER From Pivoting Startup to Disrupting

Transcript:BEEKEEPER From Pivoting Startup to Disrupting:
BEEKEEPER From Pivoting Startup to Disrupting Scaleup Presented to: Christian Grossmann and the Board at Beekeeper Presented by: Minghao, Victor, Vishnu, Daniela 20 May 2018 Agenda 1 Problem 2 Recommendation 3 Internal & External Analysis 4 Strategic Alternatives 5 Implementation 6 Financial Analysis 7 Contingency Plan 8 Conclusion Page 2 Problem: Beekeeper faces three core issues that need to be overcome going forward 8 7 6 5 4 3 2 1 Problem Recommendation Analysis Alternatives Implementation Financials Contingencies Conclusion Page 3 Lack of Vertical Focus Financial Pressure Scalability 1 2 3 Which verticals should you focus on? How can you achieve profitability? How can you prepare for further growth? Recommendations: Three strategies will allow Beekeeper to overcome the problems and equip the startup for further growth 8 7 6 5 4 3 2 1 Problem Recommendation Analysis Alternatives Implementation Financials Contingencies Conclusion Page 4 Vertical Integration Strategy Geographic Streamlining Restructuring Program 1 2 3 Lack of Vertical Focus Financial Pressure Scalability The identified recommendations tie back into the underlying problems Internal Analysis: Beekeeper exhibits strong developed skills but faces organizational challenges that hinder growth 8 7 6 5 4 3 2 1 Problem Recommendation Analysis Alternatives Implementation Financials Contingencies Conclusion Page 5 Strengths Weaknesses Strong mobile solution Established client base across industries Strong culture and values Customization skills Poor integration between sales and engineering teams Lack of vertical focus Short runway before next required funding round Lack of infrastructure and high costs in Zurich External Analysis: Beekeeper operates in a promising environment with threats 8 7 6 5 4 3 2 1 Problem Recommendation Analysis Alternatives Implementation Financials Contingencies Conclusion Page 6 Opportunities Threats Increasing mobile adoption globally More decentralized workforces with low engagement Increased focus on security of internal communications GDPR in Europe Increased competition in mobile solutions across verticals More hacking incidents Strategic Alternatives: Six strategies have been considered before determining the optimal path Beekeeper should take 8 7 6 5 4 3 2 1 Problem Recommendation Analysis Alternatives Implementation Financials Contingencies Conclusion Page 7 + Good × Bad Implementation (1/3): Vertical Integration Strategy 8 7 6 5 4 3 2 1 Problem Recommendation Analysis Alternatives Implementation Financials Contingencies Conclusion Page 8 What Why How Focus on hospitality, airports, mass rapid transit (MRT), event organizations and NGOs for increased focus You play to your strengths in security and customization while focusing on poorly served verticals Allow current contracts