CAMPAIGN MESSAGE ITF: Developing strategic campaigns Module Five Campaign message Describes the campaign clearly and briefly, to the public and workers. Usually involves social justice. Different from a slogan. Usually 1-3 sentences. ITF:
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Campaign message Describes the campaign clearly and briefly, to the public and workers.
Usually involves social justice.
Different from a slogan. Usually 1-3 sentences. ITF: DEVELOPING STRATEGIC CAMPAIGNS 2<br>
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Why have a campaign message? To inspire workers.
To define the central issues.
To send a message to the employer.
To win community and public support. ITF: DEVELOPING STRATEGIC CAMPAIGNS 3<br>
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It fits the situation.
It appeals to the broader community.
It unites the workers.
It is not a slogan. The test of a good campaign message ITF: DEVELOPING STRATEGIC CAMPAIGNS 4<br>
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LAN Peru aviation mechanics – campaign message Warning: Delays and cancellations on LAN and TAM airlines.
LAN Peru aviation mechanics have not had a salary increase in 10 years and are only paid ½ of mechanic salaries in Chile and Argentina. ITF: DEVELOPING STRATEGIC CAMPAIGNS 5<br>
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A slogan is a short catchy phrase. A campaign message is the public expression of the campaign. ITF: DEVELOPING STRATEGIC CAMPAIGNS 6<br>
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DHL Turkey – campaign message ITF: DEVELOPING STRATEGIC CAMPAIGNS 7 DHL workers in Turkey have a right to a workplace with decent working conditions and free from discrimination, intimidation, bribery and coercion.
The workers deserve the same equality, respect, and freedom as their German counterparts. Slogan: “Respect at DHL Turkey”<br>
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ITF: DEVELOPING STRATEGIC CAMPAIGNS Activity: creating a campaign message 8 Aim: to create a campaign message.
Tasks: Select a facilitator and time keeper.
Gather information:
Name of the employer or key decision maker.
1-3 workers problems restated as social justice concerns.
Geographic location, if relevant.
1-2 employer vulnerabilities, if relevant.<br>
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Activity: creating a campaign message Imagine you have been asked to write a short headline or a few sentences for the newspaper.
Your campaign message should:
be specific to your situation.
2) appeal to the broader community.
3) unite the workers. ITF: DEVELOPING STRATEGIC CAMPAIGNS 9<br>
