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TACTICS ITF: Developing strategic campaigns TACTICS ITF: Developing strategic campaigns

TACTICS ITF: Developing strategic campaigns - PowerPoint Presentation

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TACTICS ITF: Developing strategic campaigns - PPT Presentation

Step Eight What are tactics ITF DEVELOPING STRATEGIC CAMPAIGNS 2 Individual elements of a strategy Specific activities usually collective Have a date and location Escalation of tactics ITF DEVELOPING STRATEGIC CAMPAIGNS ID: 782339

developing tactics itf strategic tactics developing strategic itf target campaigns risk high direct workers impact intensity indirect prices events

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Presentation Transcript

Slide1

TACTICS

ITF: Developing strategic campaigns

Step Eight

Slide2

What are tactics?

ITF: DEVELOPING STRATEGIC CAMPAIGNS2

Individual elements of a strategy.Specific activities, usually collective.Have a date and location.

Slide3

Escalation of tactics

ITF: DEVELOPING STRATEGIC CAMPAIGNS3

Slide4

Escalation

Escalate from low to high intensity tactics.Compress the length of time between tactics to build momentum.

ITF: DEVELOPING STRATEGIC CAMPAIGNS4

Slide5

70% or more participation

You want a sign of strength to the employer, not weakness.If not enough workers want to participate, look for tactics which are lower risk or better fit the culture

.ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Slide6

Low risk tactics

Ideal tactics are low risk for workers and impact the target.Use humour and creativity.Look for tactics which tell the truth about injustice.

ITF: DEVELOPING STRATEGIC CAMPAIGNS6

Slide7

Low risk tactics

Wearing the same colour clothes or armbandsPetitions

Distribution of informationLeafleting large public events

Not talking or talking about a particular problem in the workplace in a synchronised manner

Competitions (example – collection of money awarded to the one who is yelled at the most by the manager)

Social events and celebrations

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Slide8

Anything which is done collectively

can become a good tacticITF: DEVELOPING STRATEGIC CAMPAIGNS

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How could you make this tactic collective?

A resolution presented by top union leaders at a shareholders’ meeting.

Slide9

More low risk tactics

Badges or stickersInvestigations and reports from ally groups (NGOs, women’s groups, universities…)

Songs / slogansGathering at a border crossing

Phone / email / postcard protests

Appeals for justice from community allies

Visible positive appreciation of workplace union leaders

Anonymous workers’ stories

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Slide10

Low risk tactics – surveys

Keep the survey short, only 1-2 questions Report the results when you are ready

ITF: DEVELOPING STRATEGIC CAMPAIGNS10

Example:

Has your workload increased in the last 3 months?

[ ] Yes [ ] No

Has your workload had a negative impact on the quality of your work?

[ ] Yes [ ] No

“85% of workers surveyed say their workload has increased. 75% say this has a negative impact on the quality of their work.”

Slide11

Low risk tactics – worker stories

Distribute anonymous stories of injustice at: The workplace

Sporting or social events Fairs and markets

Media events

Central business or transport locations

U

se allies (universities or NGOs) to write reports.

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Slide12

Delivering the message

Banners

Billboards and signs Balloons

Pastries or candies with messages

Games

Video

Social and news media

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Slide13

Predict how the target will respond

With unusual tactics, put more effort into your relationship with the decision maker. Let them know that you are rational.You might want to meet with the target before you act.

ITF: DEVELOPING STRATEGIC CAMPAIGNS13

Slide14

Planning tactics

Plan your hardest hitting tactic first. Create lower impact tactics leading up to it. Involve workers in planning tactics. They are more likely to participate.

ITF: DEVELOPING STRATEGIC CAMPAIGNS14

Slide15

Example:

If you plan a strike, you must first:Organise a “practice strike”.

Publicise a survey of workers showing overwhelming majority ready to strike. Deliver a truckload of picket signs to the office of a top decision maker.

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Slide16

Indirect targets

Focus your tactics on the indirect target.Include your campaign goals and the name of the direct target to avoid confusion.ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Link indirect target to a campain goal

Indirect target: Grocery store with High Prices

Direct target: International Trucking Co.

Large letters / banners: HIGH PRICES at Apples Grocery Store

Small letters: We are here today protesting high prices. In addition to high prices Apples Grocery Store uses International Trucking Co. that makes drivers work long hours, creating fatigue and unsafe road conditions in our community.

Slide17

Never stop!

ITF: DEVELOPING STRATEGIC CAMPAIGNS17

Keep the pressure constant.Stay on your target long enough to make a serious impact.Do not flip between targets and strategies.

Slide18

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Activity: Tactics chart

Aim:

Create campaign tactics

Tasks:

Select a facilitator

and timekeeper

On the top left corner of the tactics chart, write in the name of your direct target.

In the left column list 1-3 direct and/or indirect targets.

Fill in low, medium and high tactics.

Include initial contact with your target in the

low intensity

column.

Slide19

Activity: Tactics chart

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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Direct

target

Low

intensity

Medium

intensity

High intensity

Target No.

1

1.

2.

3.

1.

2.

3.

1.

2.

3.

Target No. 2

1.

2.

3.

1.

2.

3.

1.

2.

3.

Target No. 3

1.

2.

3.

1.

2.

3.

1.

2.

3.

Slide20

Activity: Tactics chart

When you are done make sure that the tactics:

Impact your direct target? Involve workers or allies in collective action?

Fit with your strategy and campaign message?

ITF: DEVELOPING STRATEGIC CAMPAIGNS

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