Step Eight What are tactics ITF DEVELOPING STRATEGIC CAMPAIGNS 2 Individual elements of a strategy Specific activities usually collective Have a date and location Escalation of tactics ITF DEVELOPING STRATEGIC CAMPAIGNS ID: 782339
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Slide1
TACTICS
ITF: Developing strategic campaigns
Step Eight
Slide2What are tactics?
ITF: DEVELOPING STRATEGIC CAMPAIGNS2
Individual elements of a strategy.Specific activities, usually collective.Have a date and location.
Slide3Escalation of tactics
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Slide4Escalation
Escalate from low to high intensity tactics.Compress the length of time between tactics to build momentum.
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Slide570% or more participation
You want a sign of strength to the employer, not weakness.If not enough workers want to participate, look for tactics which are lower risk or better fit the culture
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Slide6Low risk tactics
Ideal tactics are low risk for workers and impact the target.Use humour and creativity.Look for tactics which tell the truth about injustice.
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Slide7Low risk tactics
Wearing the same colour clothes or armbandsPetitions
Distribution of informationLeafleting large public events
Not talking or talking about a particular problem in the workplace in a synchronised manner
Competitions (example – collection of money awarded to the one who is yelled at the most by the manager)
Social events and celebrations
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Slide8Anything which is done collectively
can become a good tacticITF: DEVELOPING STRATEGIC CAMPAIGNS
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How could you make this tactic collective?
A resolution presented by top union leaders at a shareholders’ meeting.
Slide9More low risk tactics
Badges or stickersInvestigations and reports from ally groups (NGOs, women’s groups, universities…)
Songs / slogansGathering at a border crossing
Phone / email / postcard protests
Appeals for justice from community allies
Visible positive appreciation of workplace union leaders
Anonymous workers’ stories
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Slide10Low risk tactics – surveys
Keep the survey short, only 1-2 questions Report the results when you are ready
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Example:
Has your workload increased in the last 3 months?
[ ] Yes [ ] No
Has your workload had a negative impact on the quality of your work?
[ ] Yes [ ] No
“85% of workers surveyed say their workload has increased. 75% say this has a negative impact on the quality of their work.”
Slide11Low risk tactics – worker stories
Distribute anonymous stories of injustice at: The workplace
Sporting or social events Fairs and markets
Media events
Central business or transport locations
U
se allies (universities or NGOs) to write reports.
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Slide12Delivering the message
Banners
Billboards and signs Balloons
Pastries or candies with messages
Games
Video
Social and news media
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Slide13Predict how the target will respond
With unusual tactics, put more effort into your relationship with the decision maker. Let them know that you are rational.You might want to meet with the target before you act.
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Slide14Planning tactics
Plan your hardest hitting tactic first. Create lower impact tactics leading up to it. Involve workers in planning tactics. They are more likely to participate.
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Slide15Example:
If you plan a strike, you must first:Organise a “practice strike”.
Publicise a survey of workers showing overwhelming majority ready to strike. Deliver a truckload of picket signs to the office of a top decision maker.
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Slide16Indirect targets
Focus your tactics on the indirect target.Include your campaign goals and the name of the direct target to avoid confusion.ITF: DEVELOPING STRATEGIC CAMPAIGNS
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Link indirect target to a campain goal
Indirect target: Grocery store with High Prices
Direct target: International Trucking Co.
Large letters / banners: HIGH PRICES at Apples Grocery Store
Small letters: We are here today protesting high prices. In addition to high prices Apples Grocery Store uses International Trucking Co. that makes drivers work long hours, creating fatigue and unsafe road conditions in our community.
Slide17Never stop!
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Keep the pressure constant.Stay on your target long enough to make a serious impact.Do not flip between targets and strategies.
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Activity: Tactics chart
Aim:
Create campaign tactics
Tasks:
Select a facilitator
and timekeeper
On the top left corner of the tactics chart, write in the name of your direct target.
In the left column list 1-3 direct and/or indirect targets.
Fill in low, medium and high tactics.
Include initial contact with your target in the
“
low intensity
”
column.
Slide19Activity: Tactics chart
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Direct
target
Low
intensity
Medium
intensity
High intensity
Target No.
1
1.
2.
3.
1.
2.
3.
1.
2.
3.
Target No. 2
1.
2.
3.
1.
2.
3.
1.
2.
3.
Target No. 3
1.
2.
3.
1.
2.
3.
1.
2.
3.
Slide20Activity: Tactics chart
When you are done make sure that the tactics:
Impact your direct target? Involve workers or allies in collective action?
Fit with your strategy and campaign message?
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