STRATEGY ITF: Developing strategic campaigns Module Seven What is a strategy? ITF: DEVELOPING STRATEGIC CAMPAIGNS 2 The overall plan for how to win a campaign List of strategy types ITF: DEVELOPING STRATEGIC CAMPAIGNS 3 Worker Union
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What is a strategy? ITF: DEVELOPING STRATEGIC CAMPAIGNS 2 The overall plan for how to win a campaign<br>
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List of strategy types ITF: DEVELOPING STRATEGIC CAMPAIGNS 3 Worker / Union strategy
Customer / Service user strategy
Media strategy
Public / Civil society strategy
Other companies in same industry or market strategy
Parent / Subsidiary strategy
Owner / Shareholder strategy
Management executive / Director strategy
Financial institution strategy
Government / Regulatory strategy
Political strategy
Supplier / Donor / Subcontractor / Vendor strategy Diagram of employer relationships<br>
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Identifying the strategy Good strategies are based on good information
The vulnerabilities of the targets drive the strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS 4<br>
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LAN Peru aviation mechanics – campaign strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS 5 Worker/ Union strategy
Customer/Passenger strategy<br>
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Strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS 6 Overall plan to win the campaign
Tactics
Individual elements of a strategy
Specific activities, usually collective
Have a date and location<br>
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ITF: DEVELOPING STRATEGIC CAMPAIGNS Thinking tactically – not strategically Not looking at what will best impact the target
Instead focusing on familiar tactics 7<br>
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Strategy First choose the strategy which will have the most impact on the target
Then plan your tactics
Stay within your chosen strategy until you make the maximum impact ITF: DEVELOPING STRATEGIC CAMPAIGNS 8<br>
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Don’t get stuck with a strategy simply because it is familiar
The strengths and vulnerabilities of your target should drive the strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS 9<br>
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ITF: DEVELOPING STRATEGIC CAMPAIGNS 10 All union campaigns use a worker strategy<br>
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ITF: DEVELOPING STRATEGIC CAMPAIGNS 17<br>
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ITF: DEVELOPING STRATEGIC CAMPAIGNS 18<br>
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Activity: Choosing your strategy Aim: Decide your campaign strategy
Tasks: Select a facilitator and timekeeper
Review your diagram of employer relationships.
Decide which 1-3 strategy types will create the most impact on your direct and indirect targets.
Think from the employer’s perspective.
Make sure that you include a worker strategy. ITF: DEVELOPING STRATEGIC CAMPAIGNS 19<br>
