COMMUNICATE TO THESE STAKEHOLDER GROUPS: Board of

Transcript:COMMUNICATE TO THESE STAKEHOLDER GROUPS: Board of:
COMMUNICATE TO THESE STAKEHOLDER GROUPS: Board of Directors Affected Sponsors Staff Alliance Members Peer Organizations & InterAction Social Media Followers Key Corporate Partners and Key Vendors Major Donors Sponsors Website Visitors USAID and Other Institutional Donors Important Friends of ChildFund, Former Staff Leadership, Former BOD WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL INFORMATION: International Media Country Media Where Story Has Developed Prospective Sponsors and Donors Scenario 1: Story Breaks in National News Outlet or Fast-Moving Social Media CRISIS COMMUNICATIONS STRATEGY Strategy: Communicate broadly to most stakeholder groups Message: We have been proactive in our response to this information. Use this Doc together with Stakeholder Grid COMMUNICATE TO THESE STAKEHOLDER GROUPS: Alliance Members (They Need to Monitor) Possibly to Specific SM Posters Offline WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL INFORMATION: Peer Organizations/InterAction Staff National, Affected Country & Other Int’l. Press Sponsors Major Donors Website Visitors & Social Media Followers Corporate Partners and Key Vendors Regulatory Agencies? (Check with Legal Counsel) Prospective Sponsors & Donors Scenario 2: Story Visible in Slow-Trickle Social Media of <10,000 reach CRISIS COMMUNICATIONS STRATEGY Strategy: Monitor and observe. Request SM monitoring by other Alliance members. Revisit strategy as facts become available. Use this Doc together with Stakeholder Grid COMMUNICATE TO THESE STAKEHOLDER GROUPS: Alliance Members Peer Groups depending on how widespread InterAction Regulatory Agencies? (Check with Legal Counsel) WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL INFORMATION: Staff Nat’l, Affected Country and Other Int’l. Press Sponsors Major Donors Website Visitors Social Media Followers Corporate Partners and Key Vendors Prospective Sponsors & Donors Scenario 3: Chatter in the NGO World CRISIS COMMUNICATIONS STRATEGY Strategy: Awareness of “noise” about the situation making the rounds among other NGO groups will trigger responsible, top-to-top communications. Use this Doc together with Stakeholder Grid COMMUNICATE TO THESE STAKEHOLDER GROUPS: Other Alliance Members Peer Organizations & InterAction Staff Website Visitors WAIT ON COMMUNICATION TO THESE STAKEHOLDER GROUPS PENDING ADDITIONAL INFORMATION: National and Other International Press Sponsors Regulatory Agencies (Legal Counsel takes the lead)) Major Donors Social Media Followers Prospective Sponsors & Donors General Public Scenario 4: Story Breaks in Affected Country CRISIS COMMUNICATIONS STRATEGY Strategy: We must assume that local staff will hear this story eventually. We want to get out in front of it and demonstrate proactivity, responsiveness and transparency. Use this Doc together with Stakeholder Grid COMMUNICATE TO THESE STAKEHOLDER GROUPS: Other Alliance Members Peer Organizations