Digital Productions 120 Unit 1 Copyright Curriculum outcomes Ethics in Media Like almost anything we do in life, when we create and share media images (photos, videos and digitally manipulated images), we make choices. Will we create a
"Digital Productions 120 Unit 1 Copyright" is the property of its rightful owner. Permission is granted to
download and print the materials on this website for personal, non-commercial use only, and to display it
on your personal computer provided you do not modify the materials and that you retain all copyright
notices contained in the materials. By downloading content from our website, you accept the terms of this
agreement.
Presentation Transcript
01
Digital Productions 120 Unit 1 Copyright<br>
02
Curriculum outcomes<br>
03
Ethics in Media Like almost anything we do in life, when we create and share media images (photos, videos and digitally manipulated images), we make choices. Will we create a bright, positive message or a dark, chilling one? Will we use our own ideas or someone else's? Will we tell the truth through our visuals or try to mislead the viewer? Will we use humour or create serious images? Will we sell our images or give them away? Will we celebrate people in our work or highlight people's weakness and failings? Will we focus on what people do, or what people are? Will we build up or tear down?
These are ethical questions. Ethics is both the study of, and the description of, what people should do in specific situations or roles. Sometimes, laws exist that can answer these questions, but even then, we must answer the ethical question, "Will I follow this law?" Whether a law exists or not, an ethical question can usually be identified for any important decision or action. In fact, many professions create their own ethical codes or standards for the actions and decisions of their members. Doctors have a medical code of ethics, teachers have a code of ethics, and the media has codes of ethics for journalists, businesses and others who create and publish media messages and images.
In this course, you will be creating and sharing media images and messages. Although you are neither a journalist nor a big media company, you must still make good ethical decisions.<br>
04
Group brainstorm Copyright
Creative Commons
Fair Use
Plagiarism<br>
05
Why have copyright laws?<br>
06
Can you spot the difference?<br>
07
Why would this be done?<br>
08
Photo manipulation ethical or unethical? What are your thoughts on this?<br>
09
As Uncle Ben says to Peter Parker, "With great power comes great responsibility."
You may not think of digital production as "great power," but it is a fact that today's digital imaging technology and social media offer each of us tremendous power. With basic—even free—software, we are able to create and publish images that can shape reality for others and affect people's live, sometimes profoundly. Digital manipulation software enables us to create images and videos that make fantasy seem real, and social media enables us to share our images with the world, without any requirement to prove their accuracy or to first get permission from the people in the images.<br>
10
Guidelines for this class: To ensure that you use your power wisely during this class, you will be required to follow simple ethical standards relating to three issues. Click each issue in the following list to read the standards:
1. Privacy
You must respect the privacy of others in two ways. First, you must request permission before you record a person's photo or video images. Second, you must not post images you take for this course online, sell them, or share them outside this course. When you record a person's image (or voice) for one purpose, you should not use it later for another purpose without requesting permission again.<br>
11
2. Honesty
You must disclose the true subjects in your images. You must also disclose how any images have been manipulated. This does not mean that you cannot manipulate an image—only that you must identify what you did and how.
3. Community Standards
In this course, your community is both the Digital Productions class and the entire provincial education system. You must respect the values and reasonable expectations of this community regarding language, sex, drugs, violence and so on. This does not mean that you cannot deal with serious issues in your work—you simply must do it with respect for your entire audience.<br>
