Integrated Advertising, Promotion, and Marketing

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Integrated Advertising, Promotion, and Marketing Communications Eighth Edition, Global Edition Chapter 9 Social Media Copyright 2018 Pearson Education Ltd. All Rights Reserved Chapter Objectives What constitutes a social network? What

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01
Integrated Advertising, Promotion, and Marketing Communications Eighth Edition, Global Edition Chapter 9 Social Media Copyright © 2018 Pearson Education Ltd. All Rights Reserved<br>
02
Chapter Objectives What constitutes a social network?
What unique characteristics are parts of primary social media websites?
What is the nature of social media marketing?
Which social media marketing strategies do companies employ?
How can marketers use social media strategies in international operations?<br>
03
Wholly Guacamole High pressure processing
Staple item, popular
Leverage social media
Brand alliances
Biggest Loser
Sonic
Disney<br>