Introduction to Strategic Management I B.com
Description: Introduction to Strategic Management I B.com Introduction to strategies Organizations are facing exciting and dynamic challenges in the 21st century. In the globalized business, companies requires strategic thinking and only by evolving
Related Topics
Download Presentation
"Introduction to Strategic Management I B.com" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentation Transcript
slide1. Introduction to Strategic Management I B.com<br>
slide2. Introduction to strategies Organizations are facing exciting and dynamic challenges in the 21st century. In the globalized business, companies requires strategic thinking and only by evolving good corporate strategies can they become strategically competitive. Management is often throught of as the process of decision making.<br>
slide3. Definition of strategy Michael E. Porter defined Strategy as “ Strategy is a central vehicle for attaining certain competitive advantage”.
Prahlad defined as “Strategy is more then just fit and allocation of resources. It is stretch and leveraging of resources”
Robert C. Chandler defines strategy as “ the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”.<br>
slide4. Characteristics of Strategy Strategy is forward looking
Strategy is a systematic phenomenon
By its nature, its is multidisciplinary
By its influence, it is multidimensional
By its structure, it is hierarchical
By relationship, it is dynamic
Strategy requires searching for new sources of advantage<br>
slide5. Importance of Strategy Broad Improvement
Change Ready
Conflict Reduction
Consistency
Customer Focus
Efficient Resource Allocation
Identification of Competitive Advantage
Identification of Opportunities and Threats
Improved communications<br>
slide2. Introduction to strategies Organizations are facing exciting and dynamic challenges in the 21st century. In the globalized business, companies requires strategic thinking and only by evolving good corporate strategies can they become strategically competitive. Management is often throught of as the process of decision making.<br>
slide3. Definition of strategy Michael E. Porter defined Strategy as “ Strategy is a central vehicle for attaining certain competitive advantage”.
Prahlad defined as “Strategy is more then just fit and allocation of resources. It is stretch and leveraging of resources”
Robert C. Chandler defines strategy as “ the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals”.<br>
slide4. Characteristics of Strategy Strategy is forward looking
Strategy is a systematic phenomenon
By its nature, its is multidisciplinary
By its influence, it is multidimensional
By its structure, it is hierarchical
By relationship, it is dynamic
Strategy requires searching for new sources of advantage<br>
slide5. Importance of Strategy Broad Improvement
Change Ready
Conflict Reduction
Consistency
Customer Focus
Efficient Resource Allocation
Identification of Competitive Advantage
Identification of Opportunities and Threats
Improved communications<br>