L2 Functional Skills & GCSE English Social Media –

Transcript:L2 Functional Skills & GCSE English Social Media –:
L2 Functional Skills & GCSE English Social Media – Artificial Intelligence behind the scenes Discussion, listening, reading and writing skills August 2021. Kindly contributed by Nikki Milton, Cambridge Regional College. Search for Nikki on www.skillsworkshop.org Please refer to the download page for this resource on skillsworkshop for detailed curriculum links and related resources. https://www.skillsworkshop.org/resources/ai_artificial_intelligence_social_media For full use of hyperlinks and other features, this presentation should be run in full screen mode. Covers many Reformed Functional Skills English and GCSE English criteria, including: Sources: DfE (Feb 2018), Subject content functional skills: English https://www.gov.uk/government/publications/functional-skills-subject-content-english DfE (2013), English Language GCSE subject content and assessment objectives. https://www.gov.uk/government/publications/gcse-english-language-and-gcse-english-literature-new-content Social Media – AI behind the scenes Text Source: https://sixads.net/blog/social-media-marketing-statistics/#12_Top_social_media_statistics Video Source: https://www.youtube.com/watch?v=uaaC57tcci0 #WatchingYou You’re Being Watched: Can We Escape ‘The Social Dilemma’ We’re In? For some time now, we’ve been living in a binary world – the real-world and the world of the internet. Today, one can google an address, a question, a person – anything really – and they have the answer in a matter of seconds; and with the help of social media platforms, one can associate with and reach out to anyone in the world at any point in time. It all seemed hunky-dory until experts and civil society members started questioning the dark side of technology and social media usage. Social Media – AI behind the scenes Text Source: https://www.thequint.com/voices/opinion/netflix-the-social-dilemma-facebook-instagram-addiction-dangers-surveillance-google-manipulation-artificial-intelligence#read-more #WatchingYou ‘If You’re Not Paying For The Product, Then YOU Are The Product’ The former staff of tech giants featured in the movie highlight the fact that “if you’re not paying for the product, then you are the product” – particularly with regard to social media platforms. A wide range of surveillance tools and means are being used to target the right audience, and Artificial Intelligence (AI) is creating a ‘better’, and more personalised ‘experience’ for users with the help of algorithms fed to them, that try to keep users glued to their screens all the time. ‘Did someone just comment on my photograph?’ ‘I got a notification!’ ‘Hey, a friend just invited me to like a new page’ – these are all ‘attention extraction’ hoots to make people continue checking their devices over and over again – like somebody who’s after a jackpot at a casino. AI is also capable of advancing those algorithms on their own, which may or may not be understood by the staff who created the whole