Prof. Sneha Mhatre Consumer Behaviour and

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Prof. Sneha Mhatre Consumer Behaviour and Positioning a Service SERVICE MARKETING TYBMS SEM 5 Definition of consumer Behaviour :- According to prof. C. G. Walter and G. W. Paul, consumer behaviour is the process whereby individuals

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Prof. Sneha Mhatre Consumer Behaviour and Positioning a Service {SERVICE MARKETING TYBMS SEM 5}<br>
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Definition of consumer Behaviour :-

According to prof. C. G. Walter and G. W. Paul, ”consumer behaviour is the process whereby individuals decide whether, what, when, where, how and from whom to purchase goods and service.”

Meaning of consumer Behaviour :-

Consumer behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or service for his end use.
In a common men’s language consumer behaviour deals with the buying behaviour of individuals.<br>
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Social factors
Family influences
Reference groups
Role In the society
Social status

Personal factors
Occupation
Age
Economic condition
Lifestyle
Personality Factors influencing buyers behavior : -<br>