Shannon Weaver Model The model is based on the
Description: Shannon Weaver Model The model is based on the functioning of the radio and telephone The 3 primary parts of the model Sender (telephonic speaker) Telephone (channelmedium) Receiver (telephonic message receiver) Shannon Weaver Model
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slide1. Shannon Weaver Model The model is based on the functioning of the radio and telephone
The 3 primary parts of the model
Sender (telephonic speaker) ïƒ Telephone (channel/medium)ïƒ Receiver (telephonic message receiver)<br>
slide2. Shannon Weaver Model Their transmission model can be elaborated:
Emissor/Sender/Encoderïƒ Message/Info.ïƒ Lang.(spoken/written)ïƒ Destination/Receiver
Different steps of the Shannon Weaver Model:
An information source, which produces a message
A transmitter, which encodes the message into signals
A channel, to which signals are adapted for transmission
A receiver, which decodes (reconstructs) the message from the signal
A destination where the message arrives<br>
slide3. Shannon Weaver Model 3 problems of this model:
Technical: Problem of accurate transmission/ Disturbance/ lack of signal/ noise
Semantic: Problem of precise meaning/ Misreading of signals and symbols
Effectiveness: Problem of impact on behavior, Feedback related problems, no control over feedback<br>
slide4. Linear Model (Laswell, 1948) Senderïƒ encodes messageïƒ Receiver decodes message
Communication moves in one direction
No feedback
No effective participation<br>
slide5. Interactive/ Convergence Model (Schramm-Wood) Communication as a two way process
Communication has several reference points: culture, geography, personal experience etc.
Feedback- Verbal, non verbal
Advantage-Close to real life situation
Disadvantage- Feedback may be delayed<br>
slide6. Interactive/ Convergence Model<br>
slide7. Interactive/Convergence Model Also called Convergence Model: Communication converges on the point of feedback
Point of Feedback: Point where messages are understood and replied to
Convergence point: Ensures cyclical nature of communication<br>
slide8. Transactional Model Communication as a dynamic process
All elements in communication cycle interdependent
Roles of speaker and listener interchangeable
Communication is contextual<br>
The 3 primary parts of the model
Sender (telephonic speaker) ïƒ Telephone (channel/medium)ïƒ Receiver (telephonic message receiver)<br>
slide2. Shannon Weaver Model Their transmission model can be elaborated:
Emissor/Sender/Encoderïƒ Message/Info.ïƒ Lang.(spoken/written)ïƒ Destination/Receiver
Different steps of the Shannon Weaver Model:
An information source, which produces a message
A transmitter, which encodes the message into signals
A channel, to which signals are adapted for transmission
A receiver, which decodes (reconstructs) the message from the signal
A destination where the message arrives<br>
slide3. Shannon Weaver Model 3 problems of this model:
Technical: Problem of accurate transmission/ Disturbance/ lack of signal/ noise
Semantic: Problem of precise meaning/ Misreading of signals and symbols
Effectiveness: Problem of impact on behavior, Feedback related problems, no control over feedback<br>
slide4. Linear Model (Laswell, 1948) Senderïƒ encodes messageïƒ Receiver decodes message
Communication moves in one direction
No feedback
No effective participation<br>
slide5. Interactive/ Convergence Model (Schramm-Wood) Communication as a two way process
Communication has several reference points: culture, geography, personal experience etc.
Feedback- Verbal, non verbal
Advantage-Close to real life situation
Disadvantage- Feedback may be delayed<br>
slide6. Interactive/ Convergence Model<br>
slide7. Interactive/Convergence Model Also called Convergence Model: Communication converges on the point of feedback
Point of Feedback: Point where messages are understood and replied to
Convergence point: Ensures cyclical nature of communication<br>
slide8. Transactional Model Communication as a dynamic process
All elements in communication cycle interdependent
Roles of speaker and listener interchangeable
Communication is contextual<br>