Social Media Campaign Plan Topic Here Your

Transcript:Social Media Campaign Plan Topic Here Your:
Social Media Campaign Plan Topic Here Your Organization Here Project Name Here This PowerPoint (PPT) template is meant to be used in coordination with Using Social Media for Health Behavior Change: Technical How-to Guide. Summary guidance/directions are provided for each relevant slide in the notes section of that slide. Some slides are example slides. If you seek to use this PPT to present your Social Media Campaign to other departments/colleagues, you may want to consider deleting these slides to avoid confusion or moving them to the end of the slide deck. *Note that slide numbers may then no longer coincide with the Technical How-to Guide.* For slides that you need to delete information and replace it with your campaign plans/ideas, you may consider downloading the original slide deck to keep as a reference. How to Use this PPT Template High rates of mental health problems (e.g., depression/suicidal thoughts) among young adults (20-34) in Ghana Ghana: WHO Special Initiative for Mental Health Situational Analysis (January 2022) Youth (20-29) 6.4% experience depressive disorder Elderly (70+) 7.9% experience depressive disorder Government of Ghana: DHMIS2 Data (Q1, 2023) Total depression reported rates for 20- to 34-year-olds=202 (highest group) 2022=2349 Total depression reported rates for 35- to 49-year-olds=134 (second highest group) 2022=1899 Problem Statement/Audience/Contextual Factors ~5 million 20- to 29-year-olds on social media in Ghana ~200k people aged 65+ on social media in Ghana Community-level health centers (CHPs) do not have mental health services available—must go/be referred to regional hospital Persona Example Akosua n/a Female 23 Tertiary completion Unemployed $0 English, Twi, Ga Lives at home and depends on parents Self-medication She believes in education and completed tertiary early. She values her love life and values her parents’ opinion. She is religious and believes in God. She is pregnant, but unmarried—her father is a pastor. She worries about being stigmatized for having a child before marriage—she doesn’t know if she should abort or keep the baby. She is pregnant, jobless, and boyfriend is wanting her to abort the baby. Lack of mental health services at community level O Perceived cost of mental health services O May need permission to go to health center O Needs health information to make a choice O Other counseling (AgooSHE+) is a call away (easy) O Toll-free hotline is free O Has access to social media O Persona Example Emmanuel n/a Male 25 Technical/Vocational Institute/Senior High School Sales Professional 300