Welcome Thank you for joining us today. Please stand by while we wait for more attendees to join in. The webcast will begin momentarily. Enterprise 2.0 and the Enterprise YouTube What is Enterprise 2.0? Enterprise 2.0 aims to help
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Presentation Transcript
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Welcome Thank you for joining us today. Please stand by while we wait for more attendees to join in. The webcast will begin momentarily.<br>
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Enterprise 2.0 and the Enterprise “YouTube”<br>
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What is Enterprise 2.0? Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information via Web 2.0 technologies.<br>
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Or To Put It Another Way “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers". - Andrew McAfee, principal research scientist at the Center for Digital Business in the MIT Sloan School of Management<br>
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Why Enterprise Social Networks? Forrester Research: Enterprise social network market to nearly
double from $1.06 billion in 2011 to $1.997 billion 2014.
McKinsey 2010 Survey: Companies that are fielding social
networks internally significantly improve performance
Towers Watson: Companies that are highly effective at
communications had 47% higher total returns to shareholders
over the last five years compared with the firms that are the least
effective communicators.<br>
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Why Enterprise Social Networks? Collaborative Benefits
Enterprise Social Networks:
Expose subject matter experts and
informal leaders in organizations
Create strong personal connections that traditional intranets and formal professional networking venues can't create.<br>
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Poll Questions Please take a moment to answer these brief poll questions. We’ll come back to the results later in the presentation.
Thank You<br>
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How Important is Video? Pew Research Center 2010 – Web 2.0 Video Trends
69% of Adult internet users viewed online video
38% viewed educational videos
14% uploaded video to the internet
User generated videos by far the most popular, shared by 62% of video up-loaders
49% shared on YouTube
52% shared on Facebook<br>
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What is Enterprise “YouTube”? A Social video software platform for streaming video and rich media within companies, or between companies and their partners or customers.
“The enterprise YouTube, or "enterprise video content management and delivery," market is defined by products and applications that typically provide content input, portal, delivery, governance, management, usage reporting, and enterprise content management integration capabilities.”* * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012<br>
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What’s Driving Enterprise “YouTube”? “The use of consumer-based video-sharing applications such as Google's YouTube by many enterprise employees is on the rise. In many cases, users are leveraging Internet-based video applications to communicate and collaborate with internal project teams, business partners, and customers.” *
This un-governed usage represents a significant security risk and also has a negative impact on network bandwidth and performance * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012<br>
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What’s Driving Enterprise “YouTube”? Consumerization, Democratization, and Externalization Megatrends
Reduce travel and effectively collaborate with other users located in separate geographic locations.
Devices for creating video are everywhere
In addition to user-generated video content, companies are interested in utilizing enterprise YouTube applications to distribute on-demand and other professional-quality video content to users.<br>
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Benefits of Enterprise “YouTube” Solving the challenges of governance, security, and delivery
Improving reach and reuse of traditional corporate video communications – rich media presentations, live events and webcasting
Increased knowledge sharing and retention: making it easy for anyone to share knowledge and collaborate using video – simple Web 2.0 technology
Socializing video collaboration - Employees, Partners and Customers discovering one another and sharing solutions to real business problems in real time * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012<br>
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Enterprise “YouTube” vs. OVP * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012 OVP (Online Video Platform)
Online Video Distribution
Video Monetization
Media and Broadcasting
B2B & B2C Marketing
Enterprise “YouTube”
Enterprise Scalability, Governance and Security
Network Friendly
Multiple Streaming and Delivery Options
Integration with Enterprise CMS Solutions<br>
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Poll Results * Enterprise YouTube Applications: Democratizing and Managing Streaming Media Content – Gartner Report 2012 Let’s take a moment to look at the results of our poll.<br>
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PrimeTime<br>
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PrimeTime – Video Channels Social Ratings View Sorting<br>
