CIS 2200 Kannan Mohan Department of CIS Zicklin School of Business Baruch College Learning Objectives Analyze Zaras technologyenabled strategy Contrast Zaras approach with the conventional wisdom in fashion ID: 810669
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Zara: Fast Fashion from Savvy Systems
CIS 2200
Kannan Mohan
Department of CIS
Zicklin
School of Business, Baruch College
Slide2Learning Objectives
Analyze Zara’s technology-enabled strategy
Contrast
Zara’s approach with the conventional wisdom in fashion retailIdentify the environmental threats that Zara is likely to face and consider options available to the firm for addressing these threats
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Slide3Zara’s Business Model
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Slide4Characteristics of Zara
Conventional
Unconventional
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Slide5CCR Framework
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Capabilities
Complements
Responsibilities
Slide6Summary
Is too much IT good for you?
How do you align capabilities offered by IT with complements in your organization?
When do you exploit vs. explore with IT?
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