Annual Participant Meeting January 16 2014 EIDR Annual Member Meeting WelcomeOverview Registration Work Flows Catalog Episodic Theatrical European Work Flow Roundtables ID: 780905
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Slide1
Entertainment Identifier Registry
Annual
Participant
Meeting
January 16, 2014
Slide2EIDR Annual
Member Meeting
Welcome/Overview Registration Work Flows Catalog, Episodic, Theatrical, European Work Flow Roundtables Digital, Cable, Advertising Registry Development Technology Partner Presentations
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EIDR Confidential
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Slide3Registry Doubled in 2013
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Slide4Content Database Details
Category
20132012Growth RatioTotal records581,798279,9002.1
Original/title-level content:
Movies75,80051,4961.5Shorts3,0391,406
2.2
One
-Time-Only TV
29,709
26,112
1.1
Series
13,4099,6131.4Seasons18,08212,1971.5Episodes313,328158,3712.0Edits121,51318,2936.6Manifestations6,8662,4062.9
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Slide5Organization Growth
EOY 2013 -
20 promoters (+3) 36 contributors (+10)Q4-2013 - New Member RecruitmentNetflix, Adobe, Verizon, Cinram
T3Media, Orchestra Networks, WatchWith
InFlight Entertainment, Viaccess-OrcaQ1-2014 - Showtime Networks1/16/2014
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Slide6Organization Growth
Targets for 2014
Board (1) BBC, SwisscomPromoter (3) Amazon, ITV, Nielsen, Contributor 25K (2) Univision, AMC Networks, CBS/Akamai, Oracle, Lionsgate, LGI, Intel, Showtime, Orange, Sky, Canal Plus, Cablevision, Rogers, AT&T, DirecTV, Echostar/Blockbuster, Samsung,
LG, IBM, Best Buy, BT Contributor 20K (2) Discovery, A&E, Starz, Tivo, Tribune, Harris, Roku
, Synacor Contributor 10K (2) Crown Media, PBS, ScrippsContributor 5K (8) Watchwith, Nielsen HE, SNL Kagan61/16/2014
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Slide7Organization Growth
Other Directions ? Facebook
Museum of BroadcastingMajor League Baseball Gannett AvidAppleHarris 77
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Slide8Organization Growth
Changing the Game Database Growth creates Membership (usefulness)
Membership begets membershipPOC and Commercial Rollout stimulates membership1/16/2014
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Slide9Marketing
Introduced NewsletterMore news releases, esp. new members M&E Journal ArticleNeed a new case study – Cable? Ads?
MESA Alliance Events / DEG and other Partnerships/Co-marketing2014 CalendarCES reception, NAB, NCTA, IBC 1/16/2014
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Slide10Marketing in Asia
DOI Road Show
Digital Object Identifier organization conducted outreach visit.EIDR plus other Beijing, Taipei and Singapore presentations General Observations:Hong Kong and Shanghai-centered content industry differs from the Beijing-centered content industryKorean and Japanese content are very important in the AsiaPac marketsMore similarities with Europe than the USStrong local broadcastersMore influence from central government and regulators
1/16/2014
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Slide11Reactions
Existing uses:W
ho is using EIDR internationallyExisting EIDR use casesHow EIDR fits in global standards and national regulatory regimesHow being part of EIDR can help Asian content owners reach international marketsreach their own expat communities within and beyond AsiaPacHow being part of EIDR can help Asian distributors and broadcastersGet international content to their local consumersImprove digital media distribution and revenue in relatively green-field Asian marketsHow the local-language DOI RAs might be able to help potential EIDR members1/16/2014
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Slide12Singapore
Disney Asia-PacificWould like to explore using EIDR manifestations to manage local language versions for
AsiaPacSingTel and StarHub (triple/quad-play mobile operators)They see the value of a global unique ID for making Singapore a media hub for AsiaInterested in talking to current EIDR members, especially studios and broadcastersRecommended we work with the Singapore Media Development AuthoritySingTel offered to make introductions1/16/2014
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Slide13Taiwan
DOI outreach meetingTaiwan International Screen Foundation, Satellite Television Broadcasting Association, Formosa Television, Cable Broadband Institute in Taiwan...
We will continue contacts through Airiti (Taiwan DOI RA)Met separately with Chinese Taipei Film ArchiveWorking on digitizing their catalog (similar to BFI)Would like further discussions with EIDR and EIDR membersTaiwan Broadcasting System (public broadcaster)Interested in talking to EIDR broadcaster membersTaiwan Television Enterprise (independent broadcaster)Ditto, and also interested in hearing from US Studios that use EIDR1/16/2014
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Slide14People’s Republic of China
Many thanks to Vobile for all their help!DOI Outreach meetingWell attended (e.g. CCTV (state broadcaster), China Film Archive,...)
We will continue to work through ISTIC and CNKI (local DOI RAs)Through MPAANCAC (SAPPRFT)Government agency for rights managementHong Kong International Film AssociationWill help us with further contacts in Shanghai and Hong KingIntertrustMet with General Manager, Greater China1/16/2014
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Slide15POC Development and
Deployment
CustomerDescriptionGoogle, Xbox, Netflix >>StudiosDigital Distribution
Comcast, Time Warner CableVOD Distribution
, ReportingCanoe Ventures, Comcast, TWCDynamic Ad InsertionCableLabs, CIMM/BroadcastersViewership MeasurementRSG Media, RogersRights Management
Civolution
,
DigitalSmiths
Fingerprinting/Second Screen
NBCU/
Rentrak
Theatrical Reporting
Slide16Registration Work
Flows Catalog (WB, V2)
Episodic (Rovi) Theatrical (EIDR)
Global Distribution (NBCU)
Slide17Catalog Registration
Case Study: WB & V2
BEST PRACTICE
Slide18Registration
WB Registration Project Overview
Data Preparation & Transformation(~115K Records)
Pre-Registration Matching(~34K Titles)
GAP Registration(~40K Titles/ ~70K EDITs)Match Record Update(~34K Titles)
Exception Handling
Project Management / Coordination/ Reporting
A total of ~145K EIDR IDs available for ingestion into WB systems
.
WB
Catalog
TV - Series TV - Seasons
TV - Episodes Film
Titles Matched/Registered
1,127
2,253
46,460
26,090
Edits Matched/Registered
N/A
N/A
46,460
26,090
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Slide191/16/2014
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Catalog Title
Registration Process
Noted Challenges
Slide20Parameters Impacting
Bulk
RegistrationParameters
Reason
Volume - No. of records to register
Higher the volume, longer it
takes.
Data Quality
Incomplete and inconsistent
data results
in significant cleansing and research
effort.% of TV records to match/registerPreparation effort of matching and registration of TV records is higher. Resolving issues for episode running order conflict and animated episodes takes longer.% of data to be updated for Matched recordsUpdating /correcting data for matched records could add additional effort.
% of Edits to be created for Matched records
Registering EDITs for matched records could results in escalations and take longer to resolve.% of Episode records to be updated for Matched records
Updating new episodes or updating episodic data for a matched
episodic title takes
time due to multiple failure points, resulting in
escalations.
Slide21Example 1
EIDR Confidential
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Resolution
For bundles/ compilations, please validate with the Content Partner and EIDR on how to proceed. Theatrical shorts or TV Series?Register as anthologies to catch instances when others try to register the individual cartoons as stand-alone shorts; should be no Seasons on Theatrical Series
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Example 2
Challenge
Resolution
How to register multiple segments in a episode? How to register pilot/unaired series pilots?
Okay to register episodes outside a season; often done for pilots/specials. As of 2.0, EIDR supports ‘0’ for pilot.
For bundles/ compilations, validate with the Content
Partner &
EIDR on how to proceed.
Slide23Example 3
Challenge
Resolution
Multiple talents for a series, which
to select? Consider talent who has participated in more than ~80% episodes; otherwise take the production company details; if possible to gather talent, episodes wise, it is the most accurate registration
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Slide24Summary Challenges
for WB Registration
Attribute Challenges at the Data Preparation and Transformation StageTitle, Series & Season, Episodes, Talent, Release Dates & Run-TimeDuplicate records with conflicting MPM’sEpisodic Running order conflict
Matching ChallengesIdentification of exact matchMatching of EDIT’s
Sequencing of Episodes Registration Challenges Seasons with wrong Release Dates registered in EIDREpisode Running Order in the EIDR registryConflicts with registration through different registrant agencies EDIT data conflicts 1/16/2014
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Slide25Best Practices:
Data Preparation & Transformation
This is the most important
phase
of the project. Extreme care and focus is required to ensure data accuracy. It is highly recommended to spend the maximum time to correct the data before registrations.Records should be consistent in nature. The naming convention, date formats, title formats/language, etc. should be consistent for minimal transformation effort.Involve EIDR teams to participate in the original data collection and preparationBreak large data sets into subprojects, submitting highest quality data firstBefore the start of the project the following should be planned and documentedData Quality Check ProcessData transformation rules
Missing data guidelines
Review cases
in which data will be researched (and by whom) (e.g., talent) vs.
provisional/undetermined (
e.g., country of origin
)
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EIDR Confidential25
Slide26Best
Practices, cont.
Registration
Be the first to register a title.
Register in sandbox environment first as cleaning up data after registration in production takes several days for large datasets.Records requiring manual review by EIDR Operations may not be resolved until the next business day
Pre-Registration Matching
Include alternate IDs in the matching process to increase the matching score.
Establish a data escalation ,
resolution, ownership
&
notification process
.Gap records should be spot-checked and reviewed to ensure that they did not fail to match due to undetected data quality issues.1/16/2014EIDR Confidential
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Slide27Data Quality - Suggestions
Attributes
Suggestions
Film Titles
Remove all extra characters from the titles
Remove all the dates from the titles
Research the correct title
name f
or
short form titles
Research
the alternate titles for the original titles Convert all the titles to a proper case Identify the correct English title for a foreign title for registration.Series, Season & EpisodesResearch the correct Series and Season information for the episodes.Organize and align the data in proper hierarchy i.e. Series, Season and Episodes Validate the running order for each episodeConfirm the episode names especially for Animated Series. Multiple shorts/segments are combined into 1 episode. Be clear on how to register shorts.
Talent
Arrange all actors and directors in their appropriate
sequence for matching and registration
Ensure
popular talents are used for Matching and Registration
Release Dates
& Runtime
Validate and confirm the correct Theatrical
Release Date.
Do not use Physical (DVD/Blu-Ray) Release dates.
Ensure
proper
Run Times
for Film and TV.
Others
Ensure Film and TV titles
are not mixed in the same file.
Remove all duplicate records.
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Slide28THANK YOU
Catalog Registration Case Study: WB & V2
Slide29EPISODIC REGISTRATION
Slide30Rovi Seeding and
EIDR Criteria: Episodic Content
Program details and credits are provided to Rovi by Broadcast TV and Cable Network station contacts via program schedulesOnce received, these programs become a part of the Rovi program databaseEach month, Rovi runs a process that scans their program database for new records that will meet EIDR’s criteriaAs a result, approximately 2K records are then added to the Registry each month (over the last 5 months, approximately 60% of these records were episodic in nature)In consultation with EIDR, Rovi is currently excluding the following types of programs from seeding:Local Origination recordsNews programsSporting events
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Slide31Rovi Episodic Results
The following fields are required for Rovi to seed episodic content:Title and/or Episode NumberAssociated Org
DurationRovi also provides at the time of registration the following additional info to promote record completeness, when available:Directors and Actors (at the Series level)House Sequence (as Alternate Number)Early registration by RoviAbout 25% of episodic content that Rovi registers has future air dates, which can be as far as 2-3 months in advance. 1/16/2014
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Slide32Promoting Registration of
Episodic Content
Records that do not meet EIDR’s criteria for inclusion, may become eligible at a later dateAs additional required details become available for a program record, Rovi updates their database and when the next seeding process runs, those records would become eligible for inclusionFurther reading on EIDR’s registration criteria can be found in the “Best Practices Guide” at http://eidr.org/technology/Including EIDR required fields in program schedules delivered to Rovi will help promote earlier registration of contentWhile early registration is useful, episodic content is also subject to change (e.g., airdates may change due to world events; series may be cancelled)Content creators and broadcasters are also encouraged to register their own content
1/16/2014
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Slide33EIDR IDs for
Rovi
Video Data CustomersEIDRs are currently available in Rovi Video (RV) Unbound for those programs that Rovi has contributed to the EIDR Registry (via our correlation file)A process to match externally registered content to Rovi’s program database (making them available to customers of RV Unbound) is under discussionProgram counts containing EIDR IDs in RV Unbound as of December 2, 2013:Movies: 52,164One Time Only: 18,575
Seasons: 11,820Series Episodes: 159,109Series Masters: 8,800Total Count: 250,468
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Slide34THANK YOU
Slide35General Goals for 2014
Increase Catalog Coverage (new Best Practices to follow)
West 10 (bulk XML catalog registration in progress)
Red Bee (XML template catalog registration in progress)
New Member catalogsIncrease EIDR in Theatrical Work FlowsRentrak performance monitoring (proposal to follow)Ratings information registrationInclusion of EIDR IDs in international delivery (e.g.: NBCU)Prepare for influx of European registrationsContinue focus on Registry data quality (with member assistance)Increased focus on metadata coverage (and metrics to measure)Improve non-English title handling (alt titles and Romanization)Leverage Alternate IDs in matching & as EIDR value-addTheatrical Work Flows
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Slide36Category
Today
2012Any Alternate ID318,496198,678Sony162,5150
Warner73,294
165ISAN71,6124,745Baseline57,424
5,218
IMDb
41,787
3,558
IVA
30,863
23,540
Flixster29,81901/16/201436The Value of Alternate IDs
Slide37GLOBAL TITLE MANAGEMENT
NBCU
Slide38Unifying domestic and international IP management
FAME
International150,000 titles16 Territories
Title ManagementDomestic
204,000 titles16 DownstreamsBenefitsSingle-point master data creation Single-point EIDR registrationStandard terminologyGlobal performance reportingChallenges
Title Matching
I
nitial title “fuzzy” matching of Feature titles
Y
ielded 18k matches of 30k
~12k new EIDR registrations
Opportunities
Library acquisitions trendingCinedigm, Sony Nordic/Italy, Paramount…NBCUniversal: Global Title Management1/16/2014EIDR Confidential
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Slide39Work Flow Roundtables
Digital Work Flows Cable
Work Flows Advertising Work Flows
Slide40The Ideal Workflow
Our prefered workflow utilizes EIDR to automate as much of the workflow as possible. EIDR should sufficiently define data relationships and provides a lookup service to traverse from one level of the scheme to another should we need to.
Partners would send us Avails with Title and Cut EIDRsPartners then Ingest using the Cut EIDR. We then match Avails using the Cut EIDRWe report Title and Cut EIDRs as needed. Avails(from Sales)
POS Reports
(to Sales)Asset Files & MetadataTitle & Cut EIDR
Basic Workflow
Partner YouTube
EMEA
Mezz File
Cut/Ver EIDR
HD Offer
Prod EIDR
SD OfferProd EIDRCut / VersionEIDROne Asset, Many Offers123Title & CutEIDR
Slide41Questions
How is the 2nd level EIDR defined across the studios? Localization for edit (violence) vs. localization on language (subs/dubs)?
Example: French version where video isn’t edited, but dubbing card added. Is it new version EIDR?Are there opportunities to use a 3rd level EIDR in the Digital HD space?Creating a minimum set:Drafting on video spec standardization efforts (EMA) and defacto standards (iTunes ProRes)Using most internationally-friendly cuts that aren’t localized.
Slide42Open ID Binding to
Essence
Borne out of TAXI (Trackable Asset Cross-Platform Identification) initiative* from the Coalition for Innovative Media Measurement (CIMM)Ongoing SMPTE effort to standardize technology for binding media identifiers to audio-video essence that survive the M&E supply chain, e.g. watermarking.EIDR specifically supported as a media identifier* 28 M&E entities participated
1/16/2014
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Slide43Technical Specification
Progress
Request for Information (RFI) for "technologies that would aide this Study Group in its goal of producing a report, outlining future standards work required to enable binding of media IDs to essence"http://cimm-us.org/wp-content/uploads/2012/07/CIMM-SMPTE-RFI_Open-ID-Binding-to-Essence_12-17-2013.pdf
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Slide44Registry Development
Radio Proposal Presentation & Vote
Video Services Tiger Team Update New Proposals: Rentrak
ID Exchange Packaged Media Adaptive Streaming
Slide452013 Development
Summary
Recent Version Releases1.2.1 (1/26/13
)2.0 (9/28/13) – Manifestations, Compilations, and Episodic2.0.1 (12/7/13)Command Line ToolsEnhanced, Refactored, and HarmonizedSignificant Performance Improvements
Registry search improvements (particularly get ancestor)Web UI performance improvements (new server platform)1/16/2014
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Slide46Incremental Improvements
Performance
Data ValidationsImplementation of 2013 Tiger Team recommendations:Bi-Directional Lightweight Relationship ResolutionEarly CinemaLive EventsOptions for Required Base Object DataProvisional DataRadio (if approved)Ratings RegistrationShortsRegistry HardeningImproved Registry/De-Dupe SynchronizationGraceful Response to De-Dupe StressDocumentation1/16/2014
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2014 Development
Focus
Slide47Originally presented in previous face-to-face
Members requested further review with actual use cases
Tiger Team assembled with affected parties, including BBC
Proposal vetted and three special cases identified
Time-Specific BrandsSegmented EpisodesCross-Brand ThemesInterim PracticeRegister as “TV” Referent TypeAdd “RT: Radio;” to Registrant Extra2.1 PracticeExtend Referent Type to include “Radio”Recommend for Member Approval1/16/2014
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Radio Programs in EIDR
Slide481/16/2014
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Video Services Update
Development in 2013
Deployment in 2014
Slide49Member Companies
Ask
Rentrak
account rep. to include EIDR IDs in all reports
If Rentrak rep has questions, refer to EIDR for follow-upProvide Rentrak EIDR IDs via email using standard formatMembers should include their own titles and 3rd party titles of particular interestAs more Rentrak customers participate, more competitive titles will appear with EIDR IDs assignedAsk Rentrak to register/match their existing catalogTo increase EIDR ID coverage in Rentrak reports (and help raise the profile of this effort within Rentrak)RentrakProvide all available EIDR IDs in customer reports upon requestImplement a parsing program to ingest standard text file formatConduct existing catalog register/match exercise1/16/2014
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Rentrak
ID Exchange
Slide50Tab-Delimited Text File (UTF-8 Encoding)
Column Headers in 1
st
RowSubmitted data in Rows 2+ (to first blank row)
EIDR IDOriginal TitleOriginal Release DateDirector 1..2Actor 1..4Local TitleLocal Release Date1/16/2014
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Rentrak
ID Exchange:
File Format
Slide51Packaged Media
How do you register a package of multiple pieces of content (not just multiple resolutions/encodings of the same content)?
What happens if there is not a direct one-to-one link between a program and a package (for example, two feature films on one disk)?
How do we register “boxed sets” (packages of packages)?
Adaptive StreamingIs there a standard nomenclature for chunk identification?Does each chunk get its own Clip ID?Do we use EIDR-X on top of a Manifestation ID?Do we need interoperability between streaming providers or only disambiguation?1/16/2014
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New Tiger Teams for 2014
Slide52Networking Lunch 12:00–1:00
Slide53Technology Partner
Presentations
FilmTrackT3MediaAdobe
1/16/2014
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Slide54EIDR Annual Membership Meeting
15 January 2014
Slide55Headquartered in Studio City, CA
Founded
in 2000, over 120+ clients globallyLeading provider of content and rights management solutions; entire development team onshore
Cloud-based, Software as a Service (SaaS)
100% customer satisfaction; every client is referencable
FilmTrack Overview
Slide56Leading global venture capital and private equity firm founded in 1995
190 Investments, 24 IPO’s
$20M Investment, FilmTrack 8/2013
FilmTrack
Partnership: Insight Venture Partners
Slide57Rights are managed in multiple locations and systems
Lack of standardization in rights-in / rights-out business processes
Redundant and disparate rights and product data Lack of integration with related enterprise and divisional systems:Financial systemsDigital asset management systemsScheduling systems
Production systemsRoyalty systems (e.g. participations and residuals)
Impact of digital and new markets on rights management (e.g. conflict checking)Challenges Facing Global M&E Companies
Slide58Our FilmTrack Infrastructure Solution
Unique blend of industry experience and technology expertise
Cloud-based system
offering mission critical insights
Purpose-built technology ideal for managing evolving / fragmented media landscape
Single Code Based, Multi-Tenant Solution
Content Life Cycle
Hierarchies
Metadata
Rights Management
Content Management
Financial Management
Content Distribution
Inventory Management
FilmTrack uniquely combines contract and content management in a single ecosystem for the global
film and television production and distribution industry
Technology
Slide59IP Value Chain
DISTRIBUTION/
SCHEDULINGPOST PRODPRODUCTION
PRE PROD
DEVELOPMENTStarCMBiz Affairs
Avails
InvenTrack
Extranet
IDEATION
From
Concept to
Consumer
AvailsStarCMBiz AffairsExtranet
InvenTrack
Slide60StarCM
Foundation software suite that powers other modules
Unlimited hierarchies: series, season, episodes & moreAllows marketing, development, & creative teams to manage projects in real-time
Avails
StarCM
Biz Affairs
Extranet
InvenTrack
FilmTrack Product Suite
Slide61Avails
Real world rights tracking solution developed with
global film distributorsEasy-to-use interfaceComprehensive reporting tools, enabling clients to capture unexploited revenue streams
Avails
StarCM
Biz Affairs
Extranet
InvenTrack
FilmTrack Product Suite
Slide62InvenTrack
Inventory asset and workflow management
Create and manage elements: technical aspects, QC reports, and location historyAssign and oversee task lists
Avails
StarCM
Biz Affairs
Extranet
InvenTrack
FilmTrack Product Suite
Slide63Extranet
Portal that delivers assets to external users
24/7 customer servicing department provides clients full control of digital elementsUser and group-level permissions
Avails
StarCM
Biz Affairs
Extranet
InvenTrack
FilmTrack Product Suite
Slide64Manage Production Documents
Track details of a production contract (Writer, Cast, Director, etc...)
Easily cross-reference contacts with all related projects and agreementsSet reminders for critical datesUser-definable contract modeling for recording any type of documentIntegrated vaulting capability for digital document storage
Fully-searchable database by party, project, or data point
Avails
StarCM
Biz Affairs
Extranet
InvenTrack
FilmTrack Product Suite
Slide65Legacy IP management approaches have always been inhibitors to growth. The future requires a new approach!
Legacy Approach
FilmTrack
Solution
Divisions
Departments
Vendors / Suppliers
Geographies
Multiple constituents…
Paper Files
Homegrown Solutions
MS Excel & Access
ERP
(e.g. SAP, Oracle)…with multiple “systems”CRM(e.g. Salesforce)
Lab Systems
(e.g. Technicolor)
Corporations
Static
Fragmented
Impossible to Control
IP Content
Contracts
Inventory & Workflow
Distribution
Real-time
Consolidated
Cloud-based system with actionable insights
Slide66EIDR and FilmTrack
FilmTrack already has the ability to record EIDR numbers
Slide67EIDR and
RightsTrade
RightsTrade’s
vision is to provide a comprehensive “Market on Demand” to streamline Film, TV, and Digital Rights licensing for content owners, sales agents and distributors
Powered by
Filmtrack
, which
Manages
rights metadata and title availability for over 100 studios and sales agents,
RightsTrade
will allow companies to
Monetize their libraries via a secure online marketplace of aggregated film and television titles Sellers can reach 1000’s of validated industry buyersBuyers can access avails and screeners for 1000’s of titles from studios and sales agentsThe RightsTrade Screening Room is now available (Beta), other services to follow67
Slide68Thank you!!
For Further InformationWWW.FILMTRACK.NET or contact our Sales Directors:Amanda.Spagnoli@Filmtrack.net
Peter.Dawidzik@Filmtrack.net818.766.2607
Slide69Company Introduction
Josh Wiggins Geoff Bloder 1/27/2014
T3Media - CONFIDENTIAL69
Slide70T3Media created, implemented and now operates T3 Library Manager on our Platform; one of the largest managed digital video platforms in the world.
1/27/2014T3Media - CONFIDENTIAL
70T3 Library Manager Overview
Global
leader in converting content libraries to digital assets and providing global accessibility and distribution solutions.
400 +
content
libraries
currently on the
T3LM platform
560,000,000 +
metadata
records
managed
100
Petabytes
+
of storage
c
apacity across our infrastructure
100,000 +
registered
platform
users
1.6Million +
long-form
assets
managed
30,000 +
content
orders
d
elivered
every month
Millions
of
assets
managed
and monetized
15 Petabytes +
of
content
managed
on-line
40 Terabytes
of content
ingested
per day
35,000 +
t
ranscodes processed
p
er day
Joined EIDR
in Nov 2013
Slide71We work with the top names in the global
Media and Entertainment industry including (to name but a few)…1/27/2014T3Media - CONFIDENTIAL
71Our Customer Portfolio
Slide72EIDR & T3Media
How are we involved with Content
Format Sales : ShineNew Productions – “Footage”Content Licensing – Non LiveArchival & Preservation :DIMOCSports Events – Australia Open / MastersYouTube – Registration Promotional Services – Day & Date
Rights Acquisition & Distribution
OUR CUSTOMERS CONTENT
Slide73An Introduction to T3Media
It’s a “cross-firewall” world where many organizations need to collaborate around metadata
Our Interest in EIDR is at least in part to leveraging it to disambiguate disparate sources of metadataOur Interest goes well beyond UltraVioletWe hope to help EIDR and other member companies and constituents better leverage our platform and their metadata though the “EIDR Bridge”
Slide74It’s early days….. We haven’t been involved with efforts like Ultra Violet
Some initial thoughts.. Company Outing to Visit Cable Labs in Denver – We are in Denver “Get the Gift Card”Every title / program we ingest or process, we will check EIDR to see if registered. If not we will then provide the registry servicePresent EIDR data back to the customer and partners within our UI / APIProvide Metadata service to support gaps / deltas in their Master Data Records
Sharing T3Media ID’s in EIDR as an Alternate IDSee how the EIDR ID can live and work in workflows such as iTunes Extras, VuDu Extras. Apps and Games “Facebook”Leverage our experience with Sports and News “Live Events” – Learn more about Video ServicesSee how other registry workflows we have for customers can be leveraged for EIDR. E.g YouTube / AFV – ABC 1/27/2014T3Media - CONFIDENTIAL
74What are we planning on doing with EIDR ?
Slide75Adobe Overview to EIDR
Kevin Streeter, Sr. Architect Adobe Primetime
Slide76Creative tools and services for the creation and management of digital content
Marketing tools for publishers, including analytics, social media tools, and advertising services
Digital media publishing, distribution, and monetization capabilities, including digital video publishing with Adobe PrimetimeAdobe and Digital Publishing
Slide7777
Adobe Primetime: Overview
Adobe Primetime provides a complete suite of capabilities that allows broadcasters to publish, play, monetize, and optimize their content online.Primetime is a platform that consists of both Adobe provided components as well as deep integration into existing publishing systems and workflows.
Slide78Primetime TV Everywhere Video Publishing
Packaging & Content Prep
EncodingOriginServices
CMS
Video AnalyticsReal-timeDashboardsTVEAuthenticationAd Decision
Services
DRM
License Services
Video Players
Player SDKs
Signal
Acquisition
Ad Insertion
Services
Schedule
Automation
Player
Services
CDN
Slide79Primetime TV Everywhere Video Publishing
Packaging & Content Prep
EncodingOriginServicesCMS
Video Analytics
Real-timeDashboardsTVEAuthenticationAd Decision
Services
DRM
License Services
Video Players
Player SDKs
Signal
Acquisition
Ad Insertion
Services
Schedule
Automation
Player
Services
CDN
Slide80Primetime Capabilities
PublishingContent Preparation & Distribution
Players & Player SDKsContent Protection & DRMContent EntitlementAdvertisingAd Insertion
Ad DecisioningForecasting & Optimization
Data & AnalyticsQoE Monitoring & DashboardsVideo Analytics
Slide81TVE Entitlement Workflows (Video Service IDs)
Content Protection and DRMAd Measurement (Multi-channel)Video AnalyticsPre-Distribution and Carriage of EIDR (XMP)
Interesting Areas for EIDR Integration
Slide82Slide83THANK YOU