By Heidi Davis Jessica Farmer Ashley Sluder and Hanna Sparks The Cover How The cover features a relatively popular young actress in a glamour shot The side captions tell about the stories that are inside These include fall fashion trends celebrity diets easy ways to get sexy hair ID: 163054
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Slide1
Allure: The Beauty Expert
By Heidi Davis, Jessica Farmer,
Ashley Sluder, and Hanna SparksSlide2
The Cover Slide3
How?The cover features a relatively popular, young actress in a glamour shot.
The side captions tell about the stories that are inside. These include fall fashion trends, celebrity diets, easy ways to get sexy hair, and a tell-all interview with the featured actress.
How does the cover attract readers?Slide4
Why?Most women follow fashion trends and update their make-up looks to keep looking fresh and modern.
They call the diets crazy on the cover but still talk about each one in the magazine.
This may lead women to try them because the diets have obviously worked for the rich, famous, super-skinny, glamorous Hollywood icons that use them.
Why does the cover attract readers?Slide5
“Judging by the number of size 0s in Hollywood, these weird restrictions can work.”
The diets include: Apple-Cider Vinegar Diet, The Air Diet, The Baby Food Diet. etc.
Quote from the Diet ArticleSlide6
162
Into the Deep
The country's most reluctant celebrity, Kristen Stewart, tries to adapt to her new, glamorous life.
By Meghan
Daum
134
Guiding Light Winter makeup gets a mood boost—thanks to Dick Page's shimmering greens and blues.
By Victoria Kirby
140 Short List That long, straggly hair is so seventh grade. Now, even models are getting chopped—so break out the scissors and lighten up. By Danielle Pergament 152 City Sirens Tailored jackets, mannish pants, naughty boots, slick leather, and hefty knits: A few concrete solutions for the asphalt jungle.
The StoriesSlide7
Page 36 has on article on the history of stockingsPage 88 How to Enjoy Football
Page 100 has a story about Roman fashion complete with shot of women bending over in front of a camera
Page 110 talks about operation to remove back fat
Most of reading is directed at explaining or selling products
ArticlesSlide8
The Ads Slide9
83 ads and 87 captions on products for womenFeature female celebs
Women’s magazine but photos are shot in male focus
Items include:
Make-up, perfumes, anti-aging and anti-wrinkle products, cleansers, deodorants, clothing lines, etc
The AdsSlide10
They should care about their appearance
It is their job to keep up with the latest fashions and styles ( clothes, make-up, hairstyles)
This will help the maintain their youthful appearance and keep them up with the times
Personal maintenance made-easy which actually requires a tutorial and much more than the professed “quick” time.
What should women care about?Slide11
The PicturesSlide12
According to the pictures women are stick thin with no curves or boobs, and extremely long hair.
Most of the pictures were of “white” women.
All of the pictures were glamour shots with perfect hair, make-up, and sexy poses
What should women look like?Slide13
Ethnicity in Magazines Slide14
Both of the previous ads were Cover Girl ads featuring the singer Rhianna
In the first picture
Rhianna
has a darker skin toneIn the second picture (her newest CG ad) she has a dramatically lighter skin tone
We noticed lighter skin-tones in the very few pictures we found in the magazine that featured women of color
Ethnicity in MagazinesSlide15
They were several ads about all-natural products or more “green” products
It is hard to tell if the ads were political because women care about the environment and want to use eco-friendly products or if the advertisements are marketing protecting the planet as women’s job.
Skin-care
No aging! No wrinkles! Tan but not too tan… body perfecting creams
Male-focus and heterosexuality
women appeared in sensual poses and group pictures with males
What does it take to be feminine? Slide16
Based on the pictures a woman must be petit and sexyThe magazine has an article on going for shorter hair cuts but, all of the models have really long hair
Being feminine is defined in the clothes we wear, how we look, and how sexy we can act
What does it take to be feminine?