PPT-Neuromarketing in Food Retailing

Essential T erminology of Neuromarketing Chapter 1 Jakub Berčík The brief history of neuromarketing 12 The increased use of neuroscientific methods with the. Retailing and . Wholesaling. PRINCIPLES OF MARKETING. Eighth Edition. Philip Kotler and Gary Armstrong. What is Retailing?. All the activities involved in selling goods or services directly to final consumers for their personal, nonbusiness use.. NEVEN ŠERIĆ, . Ph.d. ., prof.dr.sc.. MARIJANA JURIŠIĆ, . M.sc. ., . doctoral. student. DUJE PETRIČEVIĆ, . M.sc. ., . doctoral. student. ToSEE. - Tourism in South East Europe . 3rd International Scientific Conference . Retailers. , Wholesalers, and Direct Marketers. 1. Objectives. Explain the wheel of retailing.. Discuss how retailers select target markets.. Show how the elements of the marketing mix apply to retailing strategy.. Retailing and Wholesaling. Retailing and Wholesaling. Retailing. Retailer Marketing Decisions. Retailing Trends and Developments. Wholesaling. Topic Outline. Retailing. includes all the activities in selling products or services directly to final consumers for their personal, non-business use. MKT. 405: Distribution Management. M . Wahidul. Islam. Summer 2014. What is Retailing?. What is Retailing?. Any business entity selling products / services to consumers / customers is “retailing”. - . 3. MKT. 405: Distribution Management. M . Wahidul. Islam. Summer 2014. Different Variation of Retails. BATA,. TITAN. ?. AGORA, . K-MART. ARGOS UK. AMAZON. Nike. BATA. Vegetables. Walmart. Shwapno. how to understand consumer’s mind. Customer satisfaction. Customer satisfaction and business success. “The key to customer retention is customer satisfaction” . (Kotler). Retailing and Wholesaling. Retailing. Retailer Marketing Decisions. Retailing Trends and Developments. Wholesaling. Topic Outline. Retailing. includes all the activities in selling products or services directly to final consumers for their personal, non-business use. By Lauren . Gorey. What is . Neuromarketing. ??. Electroencephalography (EEG). Primarily used for to measure brain activity medical purposes, now used in market research. Measurement of brain activity when visually stimulated. PROGRAM JARAK JAUH . JUN 2011. SITI RAHAYU HUSSIN. UNIT . 1. An Introduction to Retailing. define retailing. retailing special characteristics. concept of strategic planning. total retail experience. Interdisciplinary. Relations of Neuromarketing . and. . Neuropsychology. Chapter . 2. Jakub . Berčík. . Integration of . scientific. disciplines. Linking. . several. disciplines . such. as . Food Security and. Planetary . Boundaries?. John . Ingram. NERC Food Security Leader. Environmental Change . Institute. University . of Oxford. ?. Food security…. ... exists when all people, at all times, have . Think about the many place where you purchase food today. Food retailers include, in addition to the traditional supermarket, bakery shops, department stores, drugstores and discounters, gasoline filling stations, stop and shop convenience stores, the school cafeteria, fast food . A. griculture and . F. ood . S. ystems. Dr. . Birgit Kopainsky, System Dynamics Group, University of Bergen, Norway. Workshop: Food Security in the Post-2015 Development Agenda. January . 29, 2014; Paris.