The Perfect - PowerPoint Presentation

Slide1

The Perfect

AIR TRAVEL

EXPERIENCE

50+Slide2

The Perfect

AIR TRAVELEXPERIENCE50+

FINANCIALOPPORTUNITIES

ARRIVAL/SECURITY

TO THE GATE

AT THE GATE

BAGGAGE

IN-FLIGHTSlide3

FINANCIAL

OPPORTUNITIESARRIVAL/

SECURITYTO THE GATE

AT THE GATE

BAGGAGE

IN-FLIGHTSlide4

Flight Watch

Presenter: Katie MideliSlide5

Features

Boarding pass

Way finding deviceAlert management system

Method of pre-orderingController for TMT ChairSlide6

What Does It Do?

The Flight Watch aids the traveler in every aspect of the flight experience.

The Flight Watch is a(n):Boarding passWay finding device

Alert management systemMethod for pre-orderingController for TMT ChairSlide7

Boarding Pass

Paperless

Frees up traveler’s handsPre

-loaded personal information at kioskSynchronizes flight information as trip progresses

Instant alerts as gate/ flight changesSlide8

Wayfinder

Airport map

Global Position System (GPS) technologyIndicate when and which way to turnEx: in 40

ft turn left (arrow pointing to the left)2020 alternative form

Holographic “Bird”Slide9

Alert Management System

Gate changes

Weather updatesBoarding time

Flight delaysIn-flight updates

Countdown until landingWith future technology, 3D mapping systemSlide10

Method For Pre-Ordering

Place order via Flight Watch

Updates when order is readyConnected to bank accountPay for food via bracelet

Pay express lane feeSlide11

Controller for TMT Chair

Enables chair to use way finding

Prompts commands to stopNeeds specifici.e. bathroom, restaurant, store searchSlide12

What Technology is Used?

Flight WatchE-paper technology

Controller for TMT ChairBlue tooth technolgySlide13

Check-In Kiosk

Presenter: Spencer MaloneSlide14

What Does It Do?

A fast, efficient, user-friendly check in kiosk that allows travelers to check in, receive their boarding pass, and check luggage in three easy steps. This modern improvement to current check in kiosks is integrated with the baggage handling system to allow for a completely automated check in process at a single locationAllows for:Parallel Processing of dozens of travelersSmall, specialized support staffFast and easy check-in at one locationSlide15

How Does it Work?

Customers easily navigate the kiosk on an intuitive, touch sensitive user interface Kiosk will give clear directions and ask simple questions.

Key advantage: Every kiosk is integrated with the airport luggage handling system. The kiosk quickly marks the luggage with a RFID

tag linked to the traveler’s electronic boarding. Traveler’s face also scanned into the facial recognition system, allowing for instant identification throughout trip.Slide16

Who Does It Benefit?

This system benefits both travelers and airport/airline employees. The user-friendly system makes check in a lightning fast process, and by having a large number of kiosks available dozens of people can check in simultaneously. This leaves a small number of employees available to help only those people who need it, similar to the self- checkout lines in many grocery stores.Slide17

What Technology Supports This?

This entire check in system can be created with technology available today. Touch screen interfaces are easier to navigate than ever before, advanced luggage handling systems using automatic conveyer belts and scales are currently in widespread use, and facial recognition software is already being used in airports around the world, such as Hong Kong, Singapore, Australia, and many airports in the UK. Slide18

Tri-Line Security

Presenter: Adam HoenleSlide19

Facial Recognition Technology

Presenter: Nick WhalenSlide20

Facial Recognition Technology

Facial recognition software will be used to capture your identity

Will speed up customers experience in many areas of the airportCan be used in TSA, the BIP, baggage claim and many other areas

This will eliminate the need to check passports and boarding passes in TSA taking a step out of the process and making to go fasterSlide21

“Like” Button

Presenter: Nick WhalenSlide22

“Like” Button

A chance to rate your TSA experienceIt can be

a physical button placed directly after the TSA station or an application on both the Flight Watch and smart phonesLets the customer have their voice heardIt can also improve TSA performance by offering them rewards for good reviewsSlide23

FINANCIAL

OPPORTUNITIESARRIVAL/

SECURITY

TO THE GATEAT THE GATE

BAGGAGE

IN-FLIGHTSlide24

Bilateral Information Portal (BIP)

Presenter: Chris O’BrienSlide25

What Does It Do?

The Bilateral Information Portal provides a means for travelers to obtain large amounts of personalized information while being in the terminal. 

These touch screen portals, taking the shape of large mirrors, will be located along the walls of each terminal and can easily be accessed by travelers at any time.Slide26

What is Its Benefit?

The Bilateral Information Portal opens a gate of unlimited information to travelers that until now has previously been sealed shut by airports. Travelers

making their way through the airport will now be able to access user-specific information such as: Navigation

through the terminal S

hopping interfaces Personal

flight updates

This makes the BIP a

personal customer service desk

.Slide27

How Does It Work?

Currently, travelers are forced to make several stops throughout the terminal to gather the necessary information needed to achieve an efficient trip.

The BIP serves as a replacement for all these stops, acting as a one-stop information desk where travelers can accomplish anything from Skype conversations, to finding out the status of an upcoming connecting flight.Slide28

What Technology Supports It?

In 2008, Interference Inc. developed the first interactive mirror, and from the video presented in the next slide, you will see that all of our concepts mentioned previously are completely feasible with their existing product.  Although they have not mass produced the product, they continue to make enhancements to the mirror which can be followed on their blog at Blog.LitStudios.com

.  These constant improvements will hopefully lead to potential breakthroughs in our concept as well. Slide29

What Technology Supports It?

Demo Interactive Mirror Video http://www.youtube.com/watch?v=dAI9mF_cBu0Slide30

Take-Me-There Chair

Presenter: Liz JohnSlide31

Airport Transportation

How do airports move people inside the airport?SidewalksShuttlesTramsSlide32

Current System

Is it really working for all types of passengers?What happens to people who cannot speak the same language as the driver?Has the convenience factor ever been discussed with every passenger?Slide33

Take-Me-There Chair (TMT Chair)

Inspired by the Segway, the battery-powered TMT Chair is the solution to the current transportation system.The Flight Watch helps the passenger interact with this car through Bluetooth technology.

The passenger controls the TMT car route once through the new security system.The Flight Watch feeds the gate number and all relevant information about the passenger to

the airport and the airline.Slide34

Benefits of TMT

Zero emissions via a rechargeable battery.Convenient transportation for all passengers, especially disabled or aging travelers.Airport uses the body of the car for advertisements.Airport

can charge premium for TMT.Transports passengers faster.Airport staff workload reduced which can be a factor for consistent employment retention rate.Slide35

Existing Concepts

GM-Puma ConceptPeugeot ConceptSlide36

FINANCIAL

OPPORTUNITIESARRIVAL/

SECURITY

TO THE GATEAT THE GATE

BAGGAGE

IN-FLIGHTSlide37

Permaculture Garden

Presenter: Nathan MaggardSlide38

What Does it Do?

By cultivating an outdoor space inside of the terminal, passengers are given the opportunity to experience something fresh and natural in an unnatural space.Ideally, some of the plants in the Permaculture Garden will bear fruit and/or vegetables. Passengers

would then be able to purchase organic, fresh-picked produce rather than hamburgers or pizza.Slide39

What Does it Benefit?

Providing passengers with an inviting, natural space facilitates relaxation and enjoyment. If travelers are less stressed and more satisfied, they are more likely to continue traveling via airplanes.Slide40

How Does It Work?

Because airports cater to so many people, the food would need to be harvested and preserved. This limits the amount of food available at one time, but it ensures freshness and high quality. Because the temperature and climate can be controlled in an outdoor space, airport employees could facilitate growth year-round.Slide41

What Technology Supports This?

Similar gardens are being planted in both indoor and outdoor spaces. Because greenhouses, as well as airports, are indoor and temperature controlled, the variety of plants within a Permaculture Garden are limited only by imagination.Slide42

Interactive Playground

Presenter: Allen T. GreeneSlide43

What Does It Do?

A young child left without some form of entertainment has the potential to become restless and volatile. Poor behavior combined with the stress associated with air travel can create a less than enjoyable experience for the entire family.

The Play Zone would provide families with a solution to those problems.

Children would be placed into a safe environment where they are able to maneuver themselves throughout the terminal. Slide44

What Does It Benefit?

Airports must create solutions for a variety of different demographics. By providing solutions to parents and children, airports are able to increase customer satisfaction and, as a result, improve customer retention/return rates.Slide45

How Does It Work?

In order to access the play area, parents would swipe their boarding pass and/or Flight Watch. This serves as a security measure and a way for the airport to know exactly how many children are in the facility and what should be done in case of an emergency evacuation.

As a child’s boarding time approaches, parents would be able to page their children via vibrations from their Flight Watch bracelets or boarding passes.Slide46

How Does It Work?

Building a play area does not require much in the form of cutting-edge technology. It does, however, require planning, structural stability, access for those children with a disability, etc. Thus far, our concept includes a series of large tunnels that would be suspended from the ceiling.

This provides an exciting venue for the children, as well as a way to prevent blockage or a lack of movement throughout the terminal itself.Slide47

Interactive Sculpture

Presenter: Jason ClarkSlide48

What Does It Do?

In the future, airports must harness their creative potential and create a provocative and artistic atmosphere. Solutions to this problem:ScultpuresInteractive wall projectionsKinetic art installations

Light displaysAreas of the airport, including individual gates, could be themed based on destination. Slide49

What Does It Benefit?

Passengers spend large amounts of time inside of the airport. Within the terminal, there are no forms of artistic expression, no creative outlets, and no forms of universal entertainment. Interactive Art solves this problem.Slide50

How Does It Work?

The sculptures would serve as permanent fixtures, strategically placed to create ambiance. Interactive wall displays use aforementioned BIP technology so passengers can touch the wall

and use it to control light patterns, play games, display information, etc. Kinetic art could use the

same technology but would not be interactive. The art– or potentially advertisements– would move on the walls rather than remain still.

Light displays are the simplest version of this concept. Lights would be projected onto a blank wall or canvas to create a certain mood in the terminal.Slide51

What Technology Supports This?

This concept would be created using capacitive-touch technology. Passengers would be able to interact with and manipulate the visual and aural content.

Projectors, LED lights, and infrared emitters would be used to create a fully interactive experience.Slide52

THE BAHAMASSlide53

Boarding Capsule

Presenter: Matt SchnuthSlide54

Current ProblemsSlide55

Side wall protects passengers and their belongings during movement

Waiting passengers sit with chairs staggered for maximum comfort

Cargo area beneath deck is loaded while travelers are waiting so luggage moves with passengersSlide56
Slide57

Areas above and beneath capsule remain fixed to the plane to allow space for avionics and bleed air ducts

Capsule locks in place so floor can provide transverse support

Basic Shell of Plane RemainsSlide58

All Additional

Mechanisms Stay on GroundSlide59

FINANCIAL

OPPORTUNITIESARRIVAL/

SECURITY

TO THE GATE

AT THE GATE

BAGGAGE

IN-FLIGHTSlide60

Biomimicry

SeatingPresenter: Tom MeyerSlide61

Biomimicry

SeatingSlide62

Optimizing Personal Space

Current SeatingIntertraveler Distance: 1.67”Choke Point Distance: 9.1”Angled SeatingAngle: 8°Forward Offset: 2.9”Intertraveler Distance: 3.34”

Choke Point Distance: 6.2”101% increase in Intertraveler Distance32% reduction in Chokepoint WidthSlide63

Distance Changes vs.

Forward OffsetSlide64

Payoff vs.

Forward OffsetSlide65
Slide66
Slide67

Suspension Seats

Tension CablesAramid Fiber0.37” diameter

Alloy FrameStamped Aluminum CylindersHinged at Seat and ArmrestFiber WeaveStretched taut between frameRemovable separate from frameSlide68

Weight

ReductionSlide69

Weight

Savings

Total Seat Reduction

61.3%Slide70

CustomizabilitySlide71

Smart RecliningSlide72

Fold-Up DesignSlide73

Remove extra seats Include extra-wide seats

CustomizabilitySlide74

Seat Weight:

7.73lbsWeight Reduction: 12.27lbsFuel Saving Per Flight: 1.2%

1) weight based on 20lb current seat2) number based on 138 replaced economy seats & all business class left unchanged; 0.5% fuel burn reduction per 700lbs, cited from

http://www.bizjournals.com/seattle/stories/2008/08/11/story13.html

Savings

1

2Slide75

Savings

Money Saved Per 4hr Flight:

$121.24

Money Saved Per Day on All 737s:

$909,263

Money Saved Per Year on All 737s:

$332 Million

3

) $3.21 per gallon from http://

www.iata.org

/

whatwedo

/economics/

fuel_monitor

/Pages/

index.aspx

Current as of March 15 2011

4) Based on 1250 average 737s in the air at any time:

http://www.flightglobal.com/articles/2006/02/07/204505/the-737-story-little-wonder.html

3

4Slide76

Savings

Replacement Cost per Plane:

$6,039

Flight Days to Pay Off Seats:

8.3 DaysSlide77

Skycart

Presenter: Mark HatemSlide78

Problems with Current Cart

Current galley cart has several problems for airlines and passengers Bulky Older carts made of aluminum are heavyInjuries to passengersBlocked aislesSlide79

Skycart

Developed to solve the problems of the current cartTwo carts suspended from top of fuselage on railSlides horizontally along length of planeMade of light weight compositesSlide80

Beverage Dispensing

Fountain-style dispenser for cold drinks“Hot lines” for coffee and tea Slide81

Food Dispensing

Trays dispensed in Pez-like container Slide82

Skycart

No more blocked aislesSlide83

Passenger Dashboard

Presenter: Maria Hayhow

Environmental ControlsEntertainment DockService Request SystemSlide84

Environmental Controls

Replacing hardware with software that sync to individual environmental control various designs can cater towards a more personalized and enjoyable experienceSlide85

Entertainment Dock

Projective capabilities and cloud computing allow for an interactive passenger experience Slide86

Service Request System

Shirley’s Profile

Shirley

Preferences

Requests

Ticket

42BSlide87

FINANCIAL

OPPORTUNITIESARRIVAL/

SECURITY

TO THE GATE

AT THE GATE

BAGGAGE

IN-FLIGHTSlide88

Effortless Baggage Claim

Presenter: Spencer MaloneSlide89

MessySlide90

Uncertain

Where is my bag?Slide91

OverwhelmingSlide92

Effortless Baggage ClaimSlide93

How It Works

Facial RecognitionSlide94

How It Works

E-Paper TechnologySlide95

How It Works

Polarized Ball BearingsSlide96

Effortless Baggage Claim

No GuessworkNo UncertaintyNo WaitingSlide97

FINANCIAL

OPPORTUNITIESARRIVAL/

SECURITY

TO THE GATE

AT THE GATE

BAGGAGE

IN-FLIGHTSlide98

Financial Opportunities

Presenter: Kyle QuinnSlide99

Financial OpportunitiesSlide100

Financial Guidance

Boeing- Centric Opportunities

Industry- Centric OpportunitiesSlide101

The Innovation FunnelSlide102
Slide103
Slide104
Slide105

Sample Problem

Boeing rents the equipment for $1,000,000 for 10 years and pays rent monthly. The residual value of the equipment is $100,000 and the company depreciates on a straight-line basis. Slide106

Sample Problem

Summary of Transactions

US GAAPIncome St.

1 Year EntryRent Expense100,000

Cash 100,000

IFRS

Income St.1 Year Entry

Depreciation90,000A/D

90,000

IFRS

Balance 1 Year Entry

Equipment100,000

Cash 100,000Slide107

Sample Problem

Summary of Transactions

US GAAPIncome St.

1 Year EntryRent Expense100,000

Cash 100,000

IFRS

Income St.1 Year Entry

Depreciation90,000A/D

90,000

IFRS

Balance 1 Year Entry

Equipment100,000

Cash 100,000

$

10,000Slide108
Slide109

The Innovation FunnelSlide110

Sample Problem

US GAAP

Income St. 1 Year Expense

Rent Expense62,000,000Cash

62,000,000

IFRS

Income St.1 Year ExpenseDepreciation

55,800,000A/D 55,800,000

IFRS

Balance

1 Year ExpenseEquipment

62,000,000Cash 62,000,000

Income Statement Entry

(($62,000,000-$6,200,000)) – residual value factored

Income Statement Entry

Balance Sheet EntrySlide111
Slide112

Research & DevelopmentSlide113

R&

DSlide114

DSlide115

US GAAP

Income St. 1 Year Entry

Dev. Expense$2.05BCash

$2.05B

IFRSIncome St.

1 Year EntryAmort. Expense

$82MA/A

$82M

IFRS

Balance 1 Year EntryIP Project

$2.05BCash

$2.05B

Income Statement Entry

R&D: 4.1 Billion

50% Development

IP

25 Years

Income Statement Entry

(($2.05B/25)) – residual value factored

Balance Sheet Entry

Research & DevelopmentSlide116
Slide117
Slide118

Let’s Make A DealSlide119

Negotiation

Increased Book ValueSlide120

$5 Million

$0

$1.5 Million

U.S. GAAPSlide121

$6 Million

$0

$500,000

IFRSSlide122

Boeing Could Negotiate…

A variable-priced contract including development costs

A

range variable-priced contract including both a percentage of research and some or all of development

Higher

fixed-priced contractSlide123

1

ST Year EntryResearch Cost$500k

Cash $500kAirplane (Dev)$1M

Airplane$5M Cash $6M

Cash$6M Airplane

$6M

1ST Year Entry

R&D Cost$1.5M

Cash $1.5MAirplane$5M

Cash $5M

Cash$5M Airplane

$5M

US GAAP

IFRS

Journal EntriesSlide124

Let’s Make A DealSlide125

Double Bulls EyeSlide126
Slide127

Cashing in on the CustomerSlide128
Slide129
Slide130
Slide131

The Results

An increase in equity would keep ratios in a healthy fluctuation during future periods of accounting guidance change while also raising liquid capital.

Customers choosing to exercise this option are more likely to fly the airline of which they are “owners” as to increase business and help their share value themselves.Slide132

Meeting of the MindsSlide133

DISCUSSION

Discussion…