ASSESSING OVERALL BUSINESS ENVIRONMENT IN INDIAN ECONOMY - PowerPoint Presentation

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ASSESSING OVERALL BUSINESS ENVIRONMENT IN INDIAN ECONOMY

Entrepreneurship Development and Industrial Consultancy (DBM-421)

What is business? It

is referred to as an organized effort of enterprise to supply consumer with goods and services for a profit

.

modern business may be defined as complex field of industry and commerce which involves activities related to both production and distribution.

These

activities on one hand satisfy society’s needs and desires and on the other hand bring profits to business firms.

Nature of modern business

Large

size

: Modern

business is large in size.

Private

sector

Indian companies

are

not

as large as some of the companies of developed nations in terms of sales and assets

but

are quite large by the standards of developing countries and

are fairly comparable with

a large number of middle size companies of western

world e.g.

Reliance, Tata, Larsen & Toubro,

Bharati

Airtel

,

Adani

, etc.

Oligopolistic nature

: Oligopoly is characterized by small number of firms seeking a homogenous or a differentiated product

.

Diversification

: In order to grow and expand, today business houses adopt the policy of

diversification.

Global presence

:

Economic liberalization

and reduction of trade

restrictions enabled

business

organizations to expand

by doing the business overseas.

Technology orientation:

Modern

business organizations adopt new technology to introduce new products in the market. They spend considerable amount of their budget to research oriented activities directed to adopt new technologies.

Government regulations:

 with liberalization there is also reduction in government controls.

However, government

control over business organizations is also necessary to correct market failures

and

create stable market conditions

by

monetary and fiscal regulations.

Characteristic Features of Indian Economy

Mixed economy:

wherein both private and public enterprises prevail.

Low per capita income

:

Unequal distribution of income and poverty

:

Agricultural based economy

:

Large population

:

Unemploymen

t

:

Scarcity of capital

:

Technological backwardness

:

Limited Entrepreneur potential

:

Business environment

It refers to all

the factors

which have direct or indirect influence on functioning of business.

It

is divided

into

two broad

categories

External Environment: Includes all those factors that affect the business from outside are beyond the control of organization

Internal environment: Factors which are within the control of business organization

External

environment is

futher

categorized

as

macro and micro environment.

Macro environmental factors

Economic Environment:

A close relationship exists between business and its economic factors like

business cycles, inflation, unemployment interest rates, income level of saving and investments, etc.

The economic factors affect consumer purchasing power and spending pattern.

Economic environmental factors decide the growth prospects of business houses.

Technological environment

Technology implies systematic application of scientific or organized knowledge to practical tasks.

Business organizations have to keep pace with the fast changing technology by adopting latest technology in their production process.

The rate of change in technology also acts as opportunity or threat for existing business organizations. Technological development leads to establishment of new industries at the same time.

Macro environmental factors

Political Legal Environment

This refers to influence exerted by all the three constitutional wings namely legislature, executive and judiciary on business.

The legislature, executive and judiciary either singly or in combination shapes, directs, develops or controls the activities of business organizations.

The legal environment becomes more complicated as business organizations expand globally.

A stable and dynamic political environment is very essential for business growth. Etc.

Demographic Environment

Demography is the study of human population with respect to size, density, location, age, sex, race, occupation and other statistics.

Macro environmental factors

Socio Cultural Environment

These are most difficult/ uncontrollable factors to predict

The cultural environment is composed of society’s basic values, perceptions, preferences and

behavior

, etc.

Business organizations have to comply with the socio cultural environment

.

Natural Environment

Natural forces impact business and business also influences the nature in positive and negative ways.

Natural resources are of renewable and non renewable

Business organizations must make efficient use of natural resources.

Assessing Overall Business Environment in India

India is a key player in the world economy.

The

Indian economy is

diversified

.

The

diversity ranges from agriculture to latest modern technology.

The

contribution of agricultural activity to the GDP is less while it employs higher

workforce.

Market has

changed

from seller’s market with limited competition to buyer’s market with increased competition.

These

changes in competitive scenario also give rise to numerous entrepreneur opportunities

.

Changes in quantitative

restrictions and tariffs to quota free and open economy

with a

liberalized financial

market offer conducive environment for entrepreneurs.

Indian social, political and economic systems: implication for decision making by individual entrepreneurs

India is a secular country.

Religion is one of the cultural variables.

Religion shapes the values and beliefs of a person

It also has an influence on entrepreneurial behaviour

type of business and

women’s participation in business.

S

ocio

-cultural environment encompasses all the variables which are not included in economic or political environment.

The socio cultural environment include whole range of

behaviors and relationships in which people engage in their private and personal lives including the characteristic of population, age, sex, race, class values and attitudes, lifestyle and relationships.

Cultural factorsCulture is a phenomena exhibited by groups and this can mean society as a whole (national culture), groups within society (sub culture) or even groups of societies and nations (trans national culture

many times the word "Indian culture " is used.

This implies that there are certain values and way of life that Indian societies might be sharing.

Social factors

It includes

programmes

and policies of the government aimed at improving the living standards of the people of that country by better availability of public services.

The social environment covers following aspects:

· Poverty and its alleviation programs

· Labor and employment

· Women and children development

· Education

· Health

· Population and family welfare

· Empowerment of disadvantageous groups

· Public committees in rural and urban areas

Major Socio cultural variables of Indian Culture

Socio cultural variable

Characteristics

Administrative

Existence of impersonal bureaucratic social relations, mistrust of fellow workers, highly centralized administration, more emphasis on hierarchical status in decision making, Bureaucratic delay, less amount of delegation, dissatisfied employees

Attitude towards work and goals

General and deep seated apathy, separation of work from its results, performance of tasks without any dedication, pride or interest

Discipline and order

Lack of discipline at all levels, Lack of trust on authority, Poor superior subordinate relationships

Group Harmony

Assumption of inequality of human beings, self centered behavior, suspecting fellow employees, lack of cooperation and teamwork

Education

Mostly indifferent and highly

ambiv

a

Micro Environmental Factors

Business organization exert some influence on micro environmental forces as compared to macro environmental forces.

This includes factors such as

organization market, market intermediaries,

suppliers of raw material, employees etc.

Business organizations sell their products with the help of market intermediaries, which include

wholesalers, distributors, retailers and all other middleman.

It is possible to control the activities of marketing intermediaries by providing appropriate commissions, training, other financial support etc.

Suppliers are individuals and organizations that provide necessary resources for manufacturing goods or providing services.

They are critical to an organization’s marketing success and an important link in its value delivery system.

Environmental factors in decision making

The success of any enterprise depends upon managerial decisions.

Manager’s decisions are also affected by environmental factors.

It is, therefore, necessary that managers understand and evaluate the impact of environmental factors on their decisions.