PPT-SEM1 3.08 A - Promotion PE - Manage media planning and placement to enhance return on

PI Determine advertising reach of sportevent media PI Calculate media costs Advertising Reach amp Frequency Reach and frequency are both quantitative measures of advertising often used to determine costs of media. Chapter Objectives. After reading this chapter you should be able to. :. Understand the nature and purpose of sales promotions.. Know the factors that account for the increased investment in promotions, especially those that are trade oriented.. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. What is Permanence. 'a sense of security, . continuity, commitment . and identity ...... a secure, stable and loving family to support them through childhood and beyond'. . (Department for Education, 2010, . A - . Marketing. PE - Understand . sport/event marketing’s role and function in business to facilitate economic exchanges with customers.. PI - Explain the nature of sport marketing. PI - Explain the nature of event marketing. PE – Acquire foundational knowledge of marketing information management to understand its nature & scope. PI – Explain the need for sport/event marketing information. Vocabulary. Marketing Information - . PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. PE – Select target market appropriate for product/business to obtain the best return on marketing investment. PI – Describe the nature of target marketing in sport/event marketing. The importance of target markets to SEM & why is it increasing. PE – Understand data collection-collection methods to evaluate their appropriateness for the research problem/issue.. PI – Explain sources of secondary sport/event information. Vocabulary Review (2.03). Types of media more suitable for different communications tasks. Identify and address obstacles to “getting through” to . potential customers. Identify implications of the . S. -shaped curve of advertising effectiveness for brand building. Pre-vetting system. Public complaints . system. Best Practice for Digital Alcohol Marketing . 2. ABAC Responsible Alcohol Marketing Code . Application of the Code. The Code APPLIES . to:. all . Marketing Communications in Australia . It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. : MARKETINGMANAGEMENT. SUBJECT CODE. : 16CCBB3. DEPARTMENT. : BBA. Author. : Mrs. R.Anitha . INTRODUCTION. Promotion is about communicating with customers in order to inform and persuade by changing people's attitudes, via a multitude of online and offline channels. Attitudes are made up of values and beliefs that influence the way people think and feel.. Objectives:. To understand the purpose of promotion. To know the different methods of promotion. Starter. My favourite advert....... http://www.youtube.com/watch?v=TVblWq3tDwY&feature=related. . "promotion" . refers to the various activities and efforts undertaken to advertise, sell, and create awareness about a product, service, brand, or company. It is one of the four key elements of the marketing mix, commonly known as the "4Ps," which also include Product, Price, and Place..