PPT-SEM1 3.08 A - Promotion PE - Manage media planning and placement to enhance return on

PI Determine advertising reach of sportevent media PI Calculate media costs Advertising Reach amp Frequency Reach and frequency are both quantitative measures of advertising often used to determine costs of media. Presented By:. Kyle Cassano . Sacramento Marketing Labs. Who am I?. I am Kyle Cassano. I help . business owners, entrepreneurs, and companies. Increase Sales. In order to grow their businesses and increase profit!. This module covers the concepts of baseline sales, incremental sales, promotional lift, . return . on . marketing . i. nvestment . (ROMI), . coupon . redemption . and pass-through . percentages on promotions.. Promotion – Chapter 17. 1. Some companies build good will by advocating for community issues.. True. False . 2. The format of a company’s news release can change with every announcement released.. PGRI, NYC 2015. Fivi Rondiri. Significance. Promotion is an essential element in the corporate marketing . mix.. Promotion . allows businesses to reach out to consumers using various forms of media, techniques and strategies to capture their attention. . Brand Attributes. Brand attributes. Tangible product features inherent in brand experience. Ex . : product at . Point of purchase - supporting environment . that coherence with the brand identity. Promotion . Introduction. We. Deliver . Digital. Landscape. to the. Customers . Researching the Battlefield. Know your allies. Know your enemies. Objective. WHERE DO YOU. WANT TO BE?. . efine. . easurable. PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. PE – Select target market appropriate for product/business to obtain the best return on marketing investment. PI – Describe the nature of target marketing in sport/event marketing. The importance of target markets to SEM & why is it increasing. Pre-vetting system. Public complaints . system. Best Practice for Digital Alcohol Marketing . 2. ABAC Responsible Alcohol Marketing Code . Application of the Code. The Code APPLIES . to:. all . Marketing Communications in Australia . Advertising / Promotion Advertising is paid form of promotion of goods services and ideas to consumer and organizational buyers through mass media Advertising encompasses activities such as writing ad Objectives:. To understand the purpose of promotion. To know the different methods of promotion. Starter. My favourite advert....... http://www.youtube.com/watch?v=TVblWq3tDwY&feature=related. . 3.08. Determine . ADVERTISING REACH . and MEDIA COSTS. ADVERTISING REACH. WHAT: . Number of . PEOPLE THAT ARE EXPOSED . to your message:. CALCULATION. . (%):. Divide the target audience exposed to an ad by the total target audience. "promotion" . refers to the various activities and efforts undertaken to advertise, sell, and create awareness about a product, service, brand, or company. It is one of the four key elements of the marketing mix, commonly known as the "4Ps," which also include Product, Price, and Place.. in marketing refers to the set of activities that are aimed at communicating and persuading potential customers to purchase a product, service, or idea. It is one of the key elements of the marketing mix, alongside product, price, and place...