PPT-SEM1 1.02

A Marketing PE Understand sportevent marketings role and function in business to facilitate economic exchanges with customers PI Explain the nature of sport marketing PI Explain the nature of event marketing. Course Code Campus Course Name Sem1 Winter Sem 2 Year 1 USE CAPITAL BLOCK LETTERS ONLY 2 3 University of Canberra International Application Form Page 1 SA&P_INT_10/2013 Cellphone/Mobile International Course Code Campus Course Name Sem1 Winter Sem 2 Year 1 USE CAPITAL BLOCK LETTERS ONLY 2 3 University of Canberra International Application Form Page 1 SA&P_INT_10/2013 Cellphone/Mobile International . A - . Selling. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. . A - . Selling. Acquire . product knowledge to . communicate product benefits . and to ensure . appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. A . - Promotion. PE - Employ . sales-promotion activities to inform or remind . customers . of . business/product. PI – Explain the nature of sponsorship in the sports/event industries. Define the term Sponsorship. PE – Acquire foundational knowledge of marketing information management to understand its nature & scope. PI – Explain the need for sport/event marketing information. Vocabulary. Marketing Information - . PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. PE – Select target market appropriate for product/business to obtain the best return on marketing investment. PI – Describe the nature of target marketing in sport/event marketing. The importance of target markets to SEM & why is it increasing. PE – Understand the use of an advertisement’s components to communicate with targeted audiences. PI - Explain Components of Advertising. Why advertise?. Advertisements all aim to:. Attract attention. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. PE - Understand . promotional channels used to communicate with targeted audiences. .. PI - Explain . advertising media used in the sport/event . industries..  .  .  .  . Define Advertising Media. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events. PE - Acquire . product knowledge to communicate product benefits and to ensure appropriateness of product for the . customer. PI – Determine sport/event features and benefits. PI – Describe factors that motivate people to participate in/attend sport/events.