Adobe Video Market Opportunity - PowerPoint Presentation

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Adobe Video Market Opportunity

SAM

220K Premiere Pro Forecast / 1

st

year

20% Professional

75% Quadro Attach (upgrade)Quadro Market Opportunity 22K / $17MTAM 500K @ $865/year

Prosumer

20%

Other

10%

Film10%

Broadcast and Post25%

Videographers

35%

The Video Professional

Challenge

Difficult to manipulate HD footage

Stuttering preview and playback of

real time edits and effects

Painfully slow encoding

Solution

CUDA Accelerates Premiere Pro CS5

Summary

Smooth scrubbing and playback

Real-time color corrections and effects

Work in real-time in

SD, HD, 2K, 4K (RED) and beyond

Quadro FX 3800, FX 4800, FX 4800 Mac,

FX 5800 and

GeForce GTX 285

NVIDIA

Quadro

makes Premiere Pro do cartwheels and flips and barely breaks a sweat.

Dennis

Radeke Buisness Development Manager

Adobe Systems

““What Adobe is Saying About NVIDIA and CUDA

Mercury Playback Engine

Quadro GPU vs CPU

Keying

Color

Correction

Picture-in-Picture

Overlays

Mercury Playback Engine Workflow Results

HDV Two Layers and Effects

Run on a single QuadCore system.

Quadro FX 5800, FX 4800, FX 4800 Mac, FX 3800 and GeForce GTX 285.

2 video layers at full resolution, multiple effects.

Higher is Better!

fps30 fps target framerateNVIDIA GPUs

CPU/AMD

2.2

29.89

AMD

Mercury Playback Engine Workflow Results Encode to MPEG HDV 1080p

5 Layers Keying Sequence Export.

Run on an HP Z800.

Lower is Better!

seconds

Quadro

is

BUILT FOR

the Adobe PROFESSIONAL

Faster Performance Large graphics memory — easy to manipulate 4K footage

Better Image QualityDisplay port for high-quality previewFuture 10-bit color supportFuture 30-bit color and SDI supportFully TestedDedicated testing and QADriver stability

Optimized Performance

Configs

(OPC)

HDV Playback w/ 3 Layers

12X

$4,936

$5,076$6,686

$3,326

Good = wedding/event videographer/other (70%)

Better = Broadcast (20%)

Best = Film (10%)

HPZ400 SW Playback is .58

*Playback higher is better, 30fps is target

**MPEG2 encoding (in seconds) lower is better

HP Suggested ConfigurationsHDV Playback with 3 Layers

System

Graphics

CPU

Memory

Hard Drives

Price

Playback*

Gain Over

sw

Encoding**

Good

HP Z400

FX 3800

Dual core

2.4 cpu

4GB RAM

2

$2,513

20.18

36x

92

Better OPC

HP Z600

FX 4800

Single quad core

2.66 cpu

12GB RAM

3

$4,936

26.17

45x

75

Better

HP Z600

FX 4800

Dual quad core

2.66 cpu

12GB RAM

3

$6,686

26.01

45X

76

Best

HP Z800

FX 5800

Dual quad core

3.3

24GB RAM

5

$15K

29.83

51X

70

After Effects CS5

GPU Acceleration

Cartoon Effect

Animate complex effects in real-time

3D Animation Rendering

Render a 3D object in real-timeCamera ZoomZoom a camera in a 3D space within

a composition in real-time

Photoshop CS5

GPU Acceleration

Fluid Viewing

Navigate images like never before

CS4: Panning, Zooming, Rotating

CS5: Scrubby Zoom, Bird’s Eye Zoom, 3D Modeling

Immersive InteractionChange brush and color settings on imageCS5: Color Picker, Color Dropper, Brush ResizingCreative AccuracyDesign with creative precisionCS5: 3D Bristle Brush, Overlay, Pixel Grid

NVIDIA Target Marketing Activities

Sponsorship of Adobe Events

NAB Launch

Adobe TV

Road show

CEO Video

Adobe and NVIDIA Micro SitesOnline Co-MarketingAdvertisingSearch Engine Marketing (Google)MarketingPress OutreachSuccess StoriesHigher EDU InitiativeSales ToolsTrainings/Webinar

Marketing KitDemo Assets

Creative Cow

3M+ Impressions

LAUNCH TOOLS

Microsites

www.nvidia.com/builtforadobepros.com

Adobe TV

Web Assets for PartnersWeb Banners, Partner Landing Page

Print Assets

Ad Template, Datasheet

VideosTutorials, Side by Sides, Testimonials