All Program Bundle. Overview. 2. The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, CU Road Pal, TurboTax, DIRECTV, ADT, . cash back shopping from Love to . ID: 726782 Download Presentation
All Program Bundle. Overview. 2. The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, CU Road Pal, TurboTax, DIRECTV, ADT, . cash back shopping from Love to .
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Presentation on theme: "Love My Credit Union Rewards"— Presentation transcript:
Slide1
Love My Credit Union RewardsAll Program BundleOverview
Slide2
2The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, CU Road Pal, TurboTax, DIRECTV, ADT, cash back shopping from Love to
Shop, and Allied Moving Services.In addition to the great discounts for your members, your credit union is also eligible to receive marketing reimbursements from the Sprint, CU Road Pal, DIRECTV, and
ADT programs. The program can help your credit union improve membership value and your bottom line by linking the exclusive discounts to your core products and services.
Overview
Slide3
Credit Union Benefits
Marketing reimbursements for participation is a great way for credit unions to earn non-interest income
Effective tool to promote the added-value of membership
FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more
Unique member and business offers available from Sprint
Sprint handles all member service needs
Opportunities to work with local Sprint stores to support community businesses
Member
Discounts
10% off
select regularly priced Sprint monthly service
Waived activation fee
and upgrade fees (up
to $36
savings each)
Business
Discounts
15
%
off select regularly priced Sprint monthly service
Waived activation fee and upgrade fees (up to $36 savings each)
Sprint
Slide4
Credit Union Member Discount
Roadside assistance program created exclusively for credit union members. Provides unparalleled service at a great value to assist members with roadside emergencies.
Members are covered in any non-commercial vehicle they travel
Professional customer service team 24/7/365
10 mile tow radius
Lockout/Flat Tire/Out of Fuel Assistance
Plans start at $47.00 per year, less than $1* per week
*Based on individual roadside assistance plan.
Credit Union Benefits
Great link to auto loans
Promote
the added-value of
membership
Use as a promotional incentive to drive auto loans, new membership, or employee rewards
Discounted pricing offered to credit unions when using as a promotional incentive - $10 off each plan membership
FREE marketing materials to promote the program
Marketing reimbursements
Individual Plan = $5.00
Individual +1 = $6.00
Family plan up to 4 = $7.00
Family plan up to 5 = $8.00
Family plan up to 6 = $9.00
CU Road Pal
Slide5
Credit Union Member Discount
Promoter Level
$5 off the Federal Deluxe Edition
$10 off the Federal Premier Edition
$15 off the Federal Home and Business Edition
Participation in the “$25,000 Payday” Sweepstakes
TurboTax
Credit Union Benefits
Build member loyalty and retention
Capture tax refund direct deposits and
investments from members using TurboTax
via the credit union
microsite
Opportunity
to increase loans used with
refunds, IRA investments,
also
increase in loans used to pay taxes
FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and
more
Co-branded microsite
Exclusive opportunity to promote products and services on co-branded microsite
Slide6
Credit Union Member
Plan
FREE ADT monitored home security
system* valued at $850
FREE exclusive
smoke communicatorWired to home security monitoring system
Communicates presence of smoke to ADT’s command centerDispatches emergency personnel if residents are not home
Potential 20% savings on homeowners insurance
$100 Visa gift card*With $99 customer installation and purchase of alarm monitoring services
Credit Union Benefits
Effective
tool to promote the added-value of
membership
Link to home mortgages or HELOC
FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more
Marketing
reimbursement of $50 per new service activation purchased by members
ADT
Slide7
Credit Union Member
Discount
Members can save up to $200 on NEW DIRECTV service
$60 service discount
$5 off each month for the first 12 months of service reflected on monthly statements
$140 Visa gift card
Courtesy of Love My Credit Union Rewards and DirectStar TV
Credit Union Benefits
Build member loyalty and retention
Link to home mortgages
or other CU products
FREE
marketing materials for statement mailings, newsletters, website and lobby distribution, and more
Marketing
reimbursement of
$
10
per new service activation purchased by members
DIRECTV
Slide8
Credit Union Member Discount
Credit
union members can save up to
60%
on out-of-state and/or local moving and storage needs.
Allied offers their most competitive rates to members based on your unique situation.
Allied Moving Benefits
Credit Union Benefits
Build member loyalty and retentionLink to home mortgages
FREE
marketing materials for statement mailings, newsletters, website and lobby distribution, and
more
Slide9
All Bundle Marketing Requirements9
Ongoing Marketing
Home Page Banner
All Bundle banner placed on your credit union website home page within 30 days of enrollment and ongoing
Lobby Materials
All Bundle lobby materials (paper or digital) placed in
all credit union branch lobbies within 30 days of enrollment and ongoingEmployee
and SEG Communication
Include program information in human resources new hire and employee group packets within 60 days of enrollment and ongoing
Quarterly Marketing
Quarterly Member Communication
Complete
one
member communication
each quarter
for four quarters, annually
Communication tactics may include
Statement inserts
E-statement
onsert
Newsletter article
Email
Program banner placed on online/home banking pages
Direct mail
Sprint ONLY additional option
Invite Sprint to participate in your credit union’s member day event
The TurboTax program must be marketed in Q1 only in addition to the marketing requirements for the All bundle program. Please see the TurboTax marketing requirements.
Slide10
TurboTax Marketing Requirements
Website home page banner placementPlace a TurboTax banner on the home page of your CU website, above-the-fold, January 1
st through April 15th
Online banking pages banner placement
Place a TurboTax banner on your online banking pages,
above-the fold, January 1st through April 15
th Email communicationSend two dedicated TurboTax email communications during tax season to members to build member awareness
1
st email send date 01/14/162nd email send date 02/04/16
Promoter Level
Slide11
Marketing ReimbursementsSprint2014/2015 Contract Year = October 1, 2014 through December 31, 2015First year participating credit unions will be paid a percentage of their marketing reimbursement pool portion, as outlined below, based on the initial quarter that the credit union completes the initial quarterly member communication item of the credit union's choice:
Quarterly Mailing Month = % of marketing reimbursement October 2014 = 100%November/December 2014/January 2015 = 80%
After October 2015, eligible for 100% for the 2016 yearADT
Credit union is eligible to receive $50.00 per member purchase of each new ADT home security servicesCU Road Pal
Credit union is eligible to receive $5.00-$9.00 for each membership purchased Individual plan – $5.00 marketing reimbursement
Individual +1 plan – $6.00 marketing reimbursementFamily up to 4 plan – $7.00 marketing reimbursement
Family up to 5 plan – $8.00 marketing reimbursement
Family up to 6 plan – $9.00 marketing reimbursement11
Slide12
Marketing ReimbursementsDIRECTV2014/2015 Contract Year = October 1, 2014 through December 31, 2015
12
Slide13
Marketing MaterialsCUSG provides FREE marketing materials and marketing support to all enrolled credit unionsMarketing materials includeWebsite bannersLobby materials
Paper and digitalStatement insertsEmail messagingeStatement, onserts and messaging
Newsletter messagingSocial media messaging
13
Slide14
Enroll TodayVisit the Partner Center at LoveMyCreditUnion.org and click on MyDashboard to enroll
14
Slide15
Learn MoreSubscribe to our monthly Love My Credit Union Rewards newsletterVisit our exclusive Partner Center
site for credit unions and LeaguesWe have a dedicated team of Client Service Representatives, Client Managers,
and National Business Consultants, all here to serve you. Contact us at
