Love My Credit Union Rewards

Love My Credit Union Rewards - Description

All Program Bundle. Overview. 2. The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, CU Road Pal, TurboTax, DIRECTV, ADT, . cash back shopping from Love to . ID: 726782 Download Presentation

9K - views

Love My Credit Union Rewards

All Program Bundle. Overview. 2. The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, CU Road Pal, TurboTax, DIRECTV, ADT, . cash back shopping from Love to .

Similar presentations


Download Presentation

Love My Credit Union Rewards




Download Presentation - The PPT/PDF document "Love My Credit Union Rewards" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.



Presentation on theme: "Love My Credit Union Rewards"— Presentation transcript:

Slide1

Love My Credit Union RewardsAll Program BundleOverview

Slide2

2The Love My Credit Union Rewards All program bundle offers credit union members great discounts from Sprint, CU Road Pal, TurboTax, DIRECTV, ADT, cash back shopping from Love to

Shop, and Allied Moving Services.In addition to the great discounts for your members, your credit union is also eligible to receive marketing reimbursements from the Sprint, CU Road Pal, DIRECTV, and

ADT programs. The program can help your credit union improve membership value and your bottom line by linking the exclusive discounts to your core products and services.

Overview

Slide3

Credit Union Benefits

Marketing reimbursements for participation is a great way for credit unions to earn non-interest income

Effective tool to promote the added-value of membership

FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more

Unique member and business offers available from Sprint

Sprint handles all member service needs

Opportunities to work with local Sprint stores to support community businesses

Member

Discounts

10% off

select regularly priced Sprint monthly service

Waived activation fee

and upgrade fees (up

to $36

savings each)

Business

Discounts

15

%

off select regularly priced Sprint monthly service

Waived activation fee and upgrade fees (up to $36 savings each)

Sprint

Slide4

Credit Union Member Discount

Roadside assistance program created exclusively for credit union members. Provides unparalleled service at a great value to assist members with roadside emergencies.

Members are covered in any non-commercial vehicle they travel

Professional customer service team 24/7/365

10 mile tow radius

Lockout/Flat Tire/Out of Fuel Assistance

Plans start at $47.00 per year, less than $1* per week

*Based on individual roadside assistance plan.

Credit Union Benefits

Great link to auto loans

Promote

the added-value of

membership

Use as a promotional incentive to drive auto loans, new membership, or employee rewards

Discounted pricing offered to credit unions when using as a promotional incentive - $10 off each plan membership

FREE marketing materials to promote the program

Marketing reimbursements

Individual Plan = $5.00

Individual +1 = $6.00

Family plan up to 4 = $7.00

Family plan up to 5 = $8.00

Family plan up to 6 = $9.00

CU Road Pal

Slide5

Credit Union Member Discount

Promoter Level

$5 off the Federal Deluxe Edition

$10 off the Federal Premier Edition

$15 off the Federal Home and Business Edition

Participation in the “$25,000 Payday” Sweepstakes

TurboTax

Credit Union Benefits

Build member loyalty and retention

Capture tax refund direct deposits and

investments from members using TurboTax

via the credit union

microsite

Opportunity

to increase loans used with

refunds, IRA investments,

also

increase in loans used to pay taxes

FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and

more

Co-branded microsite

Exclusive opportunity to promote products and services on co-branded microsite

Slide6

Credit Union Member

Plan

FREE ADT monitored home security

system* valued at $850

FREE exclusive

smoke communicatorWired to home security monitoring system

Communicates presence of smoke to ADT’s command centerDispatches emergency personnel if residents are not home

Potential 20% savings on homeowners insurance

$100 Visa gift card*With $99 customer installation and purchase of alarm monitoring services

Credit Union Benefits

Effective

tool to promote the added-value of

membership

Link to home mortgages or HELOC

FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more

Marketing

reimbursement of $50 per new service activation purchased by members

ADT

Slide7

Credit Union Member

Discount

Members can save up to $200 on NEW DIRECTV service

$60 service discount

$5 off each month for the first 12 months of service reflected on monthly statements

$140 Visa gift card

Courtesy of Love My Credit Union Rewards and DirectStar TV

Credit Union Benefits

Build member loyalty and retention

Link to home mortgages

or other CU products

FREE

marketing materials for statement mailings, newsletters, website and lobby distribution, and more

Marketing

reimbursement of

$

10

per new service activation purchased by members

DIRECTV

Slide8

Credit Union Member Discount

Credit

union members can save up to

60%

on out-of-state and/or local moving and storage needs.

Allied offers their most competitive rates to members based on your unique situation.

Allied Moving Benefits

Credit Union Benefits

Build member loyalty and retentionLink to home mortgages

FREE

marketing materials for statement mailings, newsletters, website and lobby distribution, and

more

Slide9

All Bundle Marketing Requirements9

Ongoing Marketing

Home Page Banner

All Bundle banner placed on your credit union website home page within 30 days of enrollment and ongoing

Lobby Materials

All Bundle lobby materials (paper or digital) placed in

all credit union branch lobbies within 30 days of enrollment and ongoingEmployee

and SEG Communication

Include program information in human resources new hire and employee group packets within 60 days of enrollment and ongoing

Quarterly Marketing

Quarterly Member Communication

Complete

one

member communication

each quarter

for four quarters, annually

Communication tactics may include

Statement inserts

E-statement

onsert

Newsletter article

Email

Program banner placed on online/home banking pages

Direct mail

Sprint ONLY additional option

Invite Sprint to participate in your credit union’s member day event

The TurboTax program must be marketed in Q1 only in addition to the marketing requirements for the All bundle program. Please see the TurboTax marketing requirements.

Slide10

TurboTax Marketing Requirements

Website home page banner placementPlace a TurboTax banner on the home page of your CU website, above-the-fold, January 1

st through April 15th

Online banking pages banner placement

Place a TurboTax banner on your online banking pages,

above-the fold, January 1st through April 15

th Email communicationSend two dedicated TurboTax email communications during tax season to members to build member awareness

1

st email send date 01/14/162nd email send date 02/04/16

Promoter Level

Slide11

Marketing ReimbursementsSprint2014/2015 Contract Year = October 1, 2014 through December 31, 2015First year participating credit unions will be paid a percentage of their marketing reimbursement pool portion, as outlined below, based on the initial quarter that the credit union completes the initial quarterly member communication item of the credit union's choice:

Quarterly Mailing Month = % of marketing reimbursement October 2014 = 100%November/December 2014/January 2015 = 80%

February/March/April 2015 = 60%May/June/July 2015 = 40%August/September/October 2015 = 20%

After October 2015, eligible for 100% for the 2016 yearADT

Credit union is eligible to receive $50.00 per member purchase of each new ADT home security servicesCU Road Pal

Credit union is eligible to receive $5.00-$9.00 for each membership purchased Individual plan – $5.00 marketing reimbursement

Individual +1 plan – $6.00 marketing reimbursementFamily up to 4 plan – $7.00 marketing reimbursement

Family up to 5 plan – $8.00 marketing reimbursement

Family up to 6 plan – $9.00 marketing reimbursement11

Slide12

Marketing ReimbursementsDIRECTV2014/2015 Contract Year = October 1, 2014 through December 31, 2015

12

Slide13

Marketing MaterialsCUSG provides FREE marketing materials and marketing support to all enrolled credit unionsMarketing materials includeWebsite bannersLobby materials

Paper and digitalStatement insertsEmail messagingeStatement, onserts and messaging

Newsletter messagingSocial media messaging

13

Slide14

Enroll TodayVisit the Partner Center at LoveMyCreditUnion.org and click on MyDashboard to enroll

14

Slide15

Learn MoreSubscribe to our monthly Love My Credit Union Rewards newsletterVisit our exclusive Partner Center

site for credit unions and LeaguesWe have a dedicated team of Client Service Representatives, Client Managers,

and National Business Consultants, all here to serve you. Contact us at

clientsupport@cusolutionsgroup.com

15