/
ANIMATION ANIMATION

ANIMATION - PowerPoint Presentation

alida-meadow
alida-meadow . @alida-meadow
Follow
388 views
Uploaded On 2015-11-08

ANIMATION - PPT Presentation

ANIMATION Cartoonlike images for special communication Aflac AFTRA AFTRA American Federation of Television and Radio Artists Union that represents performing talent actors singers dancers and broadcast ID: 186468

production camera screen spot camera production spot screen talent product union person frame shot scene image post music images

Share:

Link:

Embed:

Download Presentation from below link

Download Presentation The PPT/PDF document "ANIMATION" is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.


Presentation Transcript

Slide1

ANIMATIONSlide2

ANIMATION

Cartoon-like images for special communication (

Aflac

)Slide3

AFTRASlide4

AFTRA

American Federation of Television and Radio

Artists –

Union

that represents performing talent: actors, singers, dancers, and broadcast

announcersSlide5

ASCAPSlide6

ASCAP

American Society of Composers, Authors and Publishers – Organization that protects the rights (intellectual property) of musical artistsSlide7

BEAUTY SHOTSlide8

BEAUTY SHOT

Close-up of the product by itselfSlide9

CAMERA ANGLESlide10

CAMERA ANGLE

Position of camera in relation to the subject (object, person, or scene) when filming or photographingSlide11

CAMERA PERSONSlide12

CAMERA PERSON

Films all the scenes and beauty shotsSlide13

CASTING AGENTSlide14

CASTING AGENT

Person who auditions and selects the talentSlide15

CHYRONSlide16

CHYRON

Character generator that creates the supers (on-screen text)Slide17

COLOR BARSSlide18

COLOR BARS

Striped bar of test colors preceding the commercial are used as a reference point to allow for color adjustments to ensure playback will match recorded spotSlide19

CLAP BOARDSlide20

CLAP BOARD

Chalkboard used to identify the “take” number for post-production (Camera assistant holds the clap board up to be filmed, announces the take number, and closes the hinged top bar, producing a “clap.”)Slide21

CRAWLSlide22

CRAWL

Words or images move along the screen horizontally, like a baby crawling across the floorSlide23

CUSlide24

CU

Close-up, camera is near object or actorSlide25

DEMOSlide26

DEMO

DVD demonstration of talent’s range of abilities or production house’s samples of best commercialsSlide27

DIRECTORSlide28

DIRECTOR

Person in charge of supervising the productionSlide29

DISSOLVESlide30

DISSOLVE

One image fades as another one comes up; if done very slowly, it’s called a “slow dissolve”Slide31

DOLLYSlide32

DOLLY

Camera is mounted on a small truck that smoothly moves across tracks to follow action in scene and carries the camera crew and directorSlide33

ECUSlide34

ECU

Extreme close-up, camera is right beside object or actorSlide35

FLOWSlide36

FLOW

How smoothly and effortlessly the copy readsSlide37

FRAMESlide38

FRAME

One scene or shot in the commercialSlide39

FREEZE FRAMESlide40

FREEZE FRAME

Action is completely stoppedSlide41

GAFFERSlide42

GAFFER

Head electrician who oversees lighting apparatusSlide43

GRIPSlide44

GRIP

Carpenters who build and repair the set during production Slide45

HAIR STYLISTSlide46

HAIR STYLIST

Person who styles the actors’ hair for the shootSlide47

HUMORSlide48

HUMOR

Uses comedy for entertainment and retentionSlide49

ICONSlide50

ICON

Drives brand recognition (

Geico’s

gecko)Slide51

IN SYNCSlide52

IN SYNC

Sound track and actors’ mouth movements (sound and action) are synchronized Slide53

INSERTSlide54

INSERT

(1) Image showing a specific detail is inserted on screen, sometimes in a box;

(2) Another shot is inserted into the spotSlide55

KEY FRAMESlide56

KEY FRAME

A single, instantly recognized image from a spotSlide57

LIFESTYLESlide58

LIFESTYLE

Shows product in everyday use

(

mini vans)Slide59

MAKE-UP ARTISTSlide60

MAKE-UP ARTIST

Person who applies and checks actors’ make-up throughout the shoot (person may also be the hair stylist on the set)Slide61

MORPHSlide62

MORPH

When one image slowly becomes (blends into) another Slide63

MSSlide64

MS

Medium shot of scene (camera’s not close or far away)Slide65

MUSICSlide66

MUSIC

Helps reinforce message like an auditory punctuation markSlide67

MUSIC POSTSlide68

MUSIC POST

Where the music comes in and punctuates spotSlide69

OSSlide70

OS

Overhead shotSlide71

PASlide72

PA

Production assistant (handles details of the shoot)Slide73

PAGE TURNSlide74

PAGE TURN

An effect that changes one scene to another, resembling someone turning a page in a bookSlide75

PANSlide76

PAN

Camera moves slowly to give a wider (panoramic) viewSlide77

PICTURE SAFETYSlide78

PICTURE SAFETY

During post-production, check that images and text within a pre-set area on the screen will appear on at-home TVs (the “safe zone”)Slide79

PRE-PRODUCTIONSlide80

PRE-PRODUCTION

Everything that needs to get done before filming (casting, booking studio, choosing location or studio, creating props, hiring production team and caterers, attaining script approval, etc.)Slide81

POST-PRODUCTIONSlide82

POST-PRODUCTION

Finalizing the spot (putting the scenes together, editing out superfluous copy or images, correcting colors, adding music, superimposing text, etc.)Slide83

PRODUCT COMPARISONSlide84

PRODUCT COMPARISON

Highlights product’s advantage (spot removers)Slide85

PRODUCT DEMONSTRATIONSlide86

PRODUCT DEMONSTRATION

Features product advantages and how it works (detergents) Slide87

PROPSSlide88

PROPS

Objects on the set to help create the scene (lounge chairs, seashells, sand for a beach scene)Slide89

PUBLIC SERVICE ANNOUNCEMENTSlide90

PUBLIC SERVICE ANNOUNCEMENT

Illustrates a charitable cause or organization, usually created pro bono – without creative and/or production fees – to showcase a need to the publicSlide91

QUICK CUTSlide92

QUICK CUT

One image is replaced by another, without a transitionSlide93

SAGSlide94

SAG

Screen Actors

Guild –

Association

of union

talentSlide95

SCROLLSlide96

SCROLL

Words or images move vertically from the top down or from the bottom upSlide97

SEX APPEALSlide98

SEX APPEAL

To make products seem sexy, to create the cool factor (Axe), or to include sexy celebrities for attentionSlide99

SFXSlide100

SFX

Special effects designed to create an illusionSlide101

SHOOTSlide102

SHOOT

Production of a TV spot or infomercialSlide103

SLICE OF LIFESlide104

SLICE OF LIFE

Emotional sell (Hallmark)Slide105

SLO-MOSlide106

SLO-MO

Slow motion (of camera)Slide107

SNIPESlide108

SNIPE

Type on the bottom of the screen like promos for TV showsSlide109

SPLIT SCREENSlide110

SPLIT SCREEN

Screen is divided with side-by-side images usually for a comparisonSlide111

SPOKESPERSONSlide112

SPOKESPERSON

Creates awareness (Catherine Zeta-Jones – T-Mobile)Slide113

STORYBOARDSlide114

STORYBOARD

A visual representation of a spot that shows the action and spoken lines in a frame-by-frame portrayalSlide115

SUPERSlide116

SUPER

Superimpose text or image on screenSlide117

TAGSSlide118

TAGS

Closing lines that are recorded and inserted at the end of a spot to announce different locations, sale dates, and special offersSlide119

TAKESlide120

TAKE

A specific shot in a commercial, numbered and recorded on the clap board for future referenceSlide121

TALENT RELEASESlide122

TALENT RELEASE

A written agreement with a talent as legal proof of payment, indicating

a

buyout,

that is signed by the talent, stating the amount paid, client name, title of spot, date of spot, name and location of studioSlide123

TALK VALUESlide124

TALK VALUE

Spots that generate consumer conversations about themSlide125

TALKING HEADSlide126

TALKING HEAD

Focuses attention on what’s being said about productSlide127

TESTIMONIALSlide128

TESTIMONIAL

People talk about the product to establish credibilitySlide129

TONESlide130

TONE

1,000 hertz tone plays before commercial as a pre-test for audio track levelsSlide131

UNION SIGNATURESlide132

UNION SIGNATURE

Authorized union representative who completes, signs and sends in paperwork for each spot using union talentSlide133

UNION TALENTSlide134

UNION TALENT

Actors who are union members of SAG or AFTRASlide135

VIGNETTESlide136

VIGNETTE

Presents a little story like a short playSlide137

VOICEOVERSlide138

VOICEOVER

Off-camera actorSlide139

WARDROBESlide140

WARDROBE

Person in charge of selecting (styling) and maintaining the actors’ clothing during filmingSlide141

WIPESlide142

WIPE

Image is swept off screen as if it’s wiped awaySlide143

WRAPSlide144

WRAP

The word to describe the completion of a spot, “That’s a wrap.”