ANIMATION Cartoonlike images for special communication Aflac AFTRA AFTRA American Federation of Television and Radio Artists Union that represents performing talent actors singers dancers and broadcast ID: 186468
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Slide1
ANIMATIONSlide2
ANIMATION
Cartoon-like images for special communication (
Aflac
)Slide3
AFTRASlide4
AFTRA
American Federation of Television and Radio
Artists –
Union
that represents performing talent: actors, singers, dancers, and broadcast
announcersSlide5
ASCAPSlide6
ASCAP
American Society of Composers, Authors and Publishers – Organization that protects the rights (intellectual property) of musical artistsSlide7
BEAUTY SHOTSlide8
BEAUTY SHOT
Close-up of the product by itselfSlide9
CAMERA ANGLESlide10
CAMERA ANGLE
Position of camera in relation to the subject (object, person, or scene) when filming or photographingSlide11
CAMERA PERSONSlide12
CAMERA PERSON
Films all the scenes and beauty shotsSlide13
CASTING AGENTSlide14
CASTING AGENT
Person who auditions and selects the talentSlide15
CHYRONSlide16
CHYRON
Character generator that creates the supers (on-screen text)Slide17
COLOR BARSSlide18
COLOR BARS
Striped bar of test colors preceding the commercial are used as a reference point to allow for color adjustments to ensure playback will match recorded spotSlide19
CLAP BOARDSlide20
CLAP BOARD
Chalkboard used to identify the “take” number for post-production (Camera assistant holds the clap board up to be filmed, announces the take number, and closes the hinged top bar, producing a “clap.”)Slide21
CRAWLSlide22
CRAWL
Words or images move along the screen horizontally, like a baby crawling across the floorSlide23
CUSlide24
CU
Close-up, camera is near object or actorSlide25
DEMOSlide26
DEMO
DVD demonstration of talent’s range of abilities or production house’s samples of best commercialsSlide27
DIRECTORSlide28
DIRECTOR
Person in charge of supervising the productionSlide29
DISSOLVESlide30
DISSOLVE
One image fades as another one comes up; if done very slowly, it’s called a “slow dissolve”Slide31
DOLLYSlide32
DOLLY
Camera is mounted on a small truck that smoothly moves across tracks to follow action in scene and carries the camera crew and directorSlide33
ECUSlide34
ECU
Extreme close-up, camera is right beside object or actorSlide35
FLOWSlide36
FLOW
How smoothly and effortlessly the copy readsSlide37
FRAMESlide38
FRAME
One scene or shot in the commercialSlide39
FREEZE FRAMESlide40
FREEZE FRAME
Action is completely stoppedSlide41
GAFFERSlide42
GAFFER
Head electrician who oversees lighting apparatusSlide43
GRIPSlide44
GRIP
Carpenters who build and repair the set during production Slide45
HAIR STYLISTSlide46
HAIR STYLIST
Person who styles the actors’ hair for the shootSlide47
HUMORSlide48
HUMOR
Uses comedy for entertainment and retentionSlide49
ICONSlide50
ICON
Drives brand recognition (
Geico’s
gecko)Slide51
IN SYNCSlide52
IN SYNC
Sound track and actors’ mouth movements (sound and action) are synchronized Slide53
INSERTSlide54
INSERT
(1) Image showing a specific detail is inserted on screen, sometimes in a box;
(2) Another shot is inserted into the spotSlide55
KEY FRAMESlide56
KEY FRAME
A single, instantly recognized image from a spotSlide57
LIFESTYLESlide58
LIFESTYLE
Shows product in everyday use
(
mini vans)Slide59
MAKE-UP ARTISTSlide60
MAKE-UP ARTIST
Person who applies and checks actors’ make-up throughout the shoot (person may also be the hair stylist on the set)Slide61
MORPHSlide62
MORPH
When one image slowly becomes (blends into) another Slide63
MSSlide64
MS
Medium shot of scene (camera’s not close or far away)Slide65
MUSICSlide66
MUSIC
Helps reinforce message like an auditory punctuation markSlide67
MUSIC POSTSlide68
MUSIC POST
Where the music comes in and punctuates spotSlide69
OSSlide70
OS
Overhead shotSlide71
PASlide72
PA
Production assistant (handles details of the shoot)Slide73
PAGE TURNSlide74
PAGE TURN
An effect that changes one scene to another, resembling someone turning a page in a bookSlide75
PANSlide76
PAN
Camera moves slowly to give a wider (panoramic) viewSlide77
PICTURE SAFETYSlide78
PICTURE SAFETY
During post-production, check that images and text within a pre-set area on the screen will appear on at-home TVs (the “safe zone”)Slide79
PRE-PRODUCTIONSlide80
PRE-PRODUCTION
Everything that needs to get done before filming (casting, booking studio, choosing location or studio, creating props, hiring production team and caterers, attaining script approval, etc.)Slide81
POST-PRODUCTIONSlide82
POST-PRODUCTION
Finalizing the spot (putting the scenes together, editing out superfluous copy or images, correcting colors, adding music, superimposing text, etc.)Slide83
PRODUCT COMPARISONSlide84
PRODUCT COMPARISON
Highlights product’s advantage (spot removers)Slide85
PRODUCT DEMONSTRATIONSlide86
PRODUCT DEMONSTRATION
Features product advantages and how it works (detergents) Slide87
PROPSSlide88
PROPS
Objects on the set to help create the scene (lounge chairs, seashells, sand for a beach scene)Slide89
PUBLIC SERVICE ANNOUNCEMENTSlide90
PUBLIC SERVICE ANNOUNCEMENT
Illustrates a charitable cause or organization, usually created pro bono – without creative and/or production fees – to showcase a need to the publicSlide91
QUICK CUTSlide92
QUICK CUT
One image is replaced by another, without a transitionSlide93
SAGSlide94
SAG
Screen Actors
Guild –
Association
of union
talentSlide95
SCROLLSlide96
SCROLL
Words or images move vertically from the top down or from the bottom upSlide97
SEX APPEALSlide98
SEX APPEAL
To make products seem sexy, to create the cool factor (Axe), or to include sexy celebrities for attentionSlide99
SFXSlide100
SFX
Special effects designed to create an illusionSlide101
SHOOTSlide102
SHOOT
Production of a TV spot or infomercialSlide103
SLICE OF LIFESlide104
SLICE OF LIFE
Emotional sell (Hallmark)Slide105
SLO-MOSlide106
SLO-MO
Slow motion (of camera)Slide107
SNIPESlide108
SNIPE
Type on the bottom of the screen like promos for TV showsSlide109
SPLIT SCREENSlide110
SPLIT SCREEN
Screen is divided with side-by-side images usually for a comparisonSlide111
SPOKESPERSONSlide112
SPOKESPERSON
Creates awareness (Catherine Zeta-Jones – T-Mobile)Slide113
STORYBOARDSlide114
STORYBOARD
A visual representation of a spot that shows the action and spoken lines in a frame-by-frame portrayalSlide115
SUPERSlide116
SUPER
Superimpose text or image on screenSlide117
TAGSSlide118
TAGS
Closing lines that are recorded and inserted at the end of a spot to announce different locations, sale dates, and special offersSlide119
TAKESlide120
TAKE
A specific shot in a commercial, numbered and recorded on the clap board for future referenceSlide121
TALENT RELEASESlide122
TALENT RELEASE
A written agreement with a talent as legal proof of payment, indicating
a
buyout,
that is signed by the talent, stating the amount paid, client name, title of spot, date of spot, name and location of studioSlide123
TALK VALUESlide124
TALK VALUE
Spots that generate consumer conversations about themSlide125
TALKING HEADSlide126
TALKING HEAD
Focuses attention on what’s being said about productSlide127
TESTIMONIALSlide128
TESTIMONIAL
People talk about the product to establish credibilitySlide129
TONESlide130
TONE
1,000 hertz tone plays before commercial as a pre-test for audio track levelsSlide131
UNION SIGNATURESlide132
UNION SIGNATURE
Authorized union representative who completes, signs and sends in paperwork for each spot using union talentSlide133
UNION TALENTSlide134
UNION TALENT
Actors who are union members of SAG or AFTRASlide135
VIGNETTESlide136
VIGNETTE
Presents a little story like a short playSlide137
VOICEOVERSlide138
VOICEOVER
Off-camera actorSlide139
WARDROBESlide140
WARDROBE
Person in charge of selecting (styling) and maintaining the actors’ clothing during filmingSlide141
WIPESlide142
WIPE
Image is swept off screen as if it’s wiped awaySlide143
WRAPSlide144
WRAP
The word to describe the completion of a spot, “That’s a wrap.”