PPT-Direct & Social Media Marketing

1 LEVEL 1 Introduction to Direct Marketing Dr V Kumar What you will learn in this section 2 Dr V Kumar What is Direct Marketing Overview amp Perspective 3 Dr V Kumar LEVEL I MODULE I. 17. ©2012 . Cengage. Learning. All Rights Reserved. . Introductory Scenario: . Don’t Mess With Les. Who was Les Wunderman?. He created the Columbia House record club and “invented” the modern era of direct marketing.. Introduction. Review Customer and Mailer Survey Data. Review Direct Mail Economics. Review Postal Implications and Strategic Options. Review Business Positions Initiatives and Developments. 2. Media Choice. More than telemarketers and junk mail. Why Direct Marketing?. Technology support. Advanced Statistical packages. Trend to more targeted marketing. Business Analytics. Accountability/Measurability. “. Social Media Marketing for Small and Medium Businesses. Social media marketing is successful when you are constantly posting updates and having real-time interactions with your customers. But really, who has enough time for that?. Malcolm Murray. Director of Marketing & Communications. Citymeals-on-Wheels. Alternative Title Brainstorm. Guardians of the Galaxy. The Hunger Games. Jesus, Take the Wheel. Little Shop of Horrors. Reasons to Use Social Media. Social Media: . Complement, Not Substitute. Social media marries traditional marketing efforts with today’s web 2.0 technologies. Traditional . marketing . is about getting attention. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Ninth . Edition. Chapter. . 14. Promotion . II. Copyright © 2018, 2016, 2012 Pearson Education, Inc. All Rights Reserved. .. Learning. Objectives. 14.1. Understand . how marketers communicate using an updated communication model that incorporates new social media and buzz marketing activities.. Kristina Marsh. A . Little. About Me. 18 years of strategic marketing. 14 years with Dow Corning. Global Marketing Communications. Global Marketing Process. North America Market Leader. 3+ years as a strategic consultant. Connie Helmlinger. , APR, Manager of Communications, NCHFA. Madison . Fisler. Lewis. , Communications Specialist, NCHFA. Ruthie Dent. , VP of Marketing and Special Projects. Fayetteville Area Habitat for Humanity. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. It’s no secret that this world we live in can be pretty stressful sometimes. If you find yourself feeling out-of-sorts, pick up a book.According to a recent study, reading can significantly reduce stress levels. In as little as six minutes, you can reduce your stress levels by 68%. CHAPTER 8. MARKETING ON SOCIAL MEDIA. WHAT’S IN A NAME?. The title . Marketing on Social Media. is at odds with the majority of other sources that use . social media marketing. to describe the practice. .