PPT-Advertising Appeals and Techniques

Target audiencethe group of people that an ad is focused to reach the intended buyers of the product or service Demographicsa populations statistical characteristics age gender income education level etc. vs Cale nda r Da te Loc at ion AC KNO WLED GMEN T A ND DE SI GNA TI ON OF AR GUI NG COU NS EL Rec ei pt a ck nowl ed ge d by LGA Regional Seminar. Winchester, Virginia. June 28, 2013. J. Patrick Taves, Esquire. Greehan, Taves, Pandak & Stoner PLLC. 14520 Avion Parkway, Suite 210. Chantilly, Virginia  20151. (703)378-5770. Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . Media Literacy for . Millenials. W. hat is “media”?. The means of communication to reach or influence people: radio, television, newspapers, magazines, etc.. What is a “consumer”?. A person who uses goods or services.. 3. Objectives. Advertising’s Role in Capitalism. Role in Manufacturing & Retailing. Know Era’s & Association with Culture. Identify Evolutionary Forces. The Value of an Evolutionary Perspective. What is the difference between . propaganda and advertising. ? . In . today’s world, excessive use of technology and unfair methods have made the . line between propaganda and advertising very blurred. ROMANCE APPEALS. These advertisements display the attraction between the sexes.. The appeal is used to signify that buying certain products will have  a positive impact on the opposite sex and improve your romantic or love life. . The linguistic message. Almost all images, in all contexts, are accompanied by some sort of linguistic message. . Roland Barthes introduced the concept of . anchorage. . . Linguistic elements can serve to 'anchor' (or constrain) the preferred readings of an image: 'to . The Art of Persuasive Communication. What is rhetoric?. Rhetoric is persuasive language. .. A . rhetor. (speaker or writer) searches for methods to persuade . the audience . because he has something valuable to say, which arises from his position as an honest, inquiring, ethical person. All Course materials can be found here:. http://faculty.cit.cornell.edu/jl2545/teaching.htm. AEM 4550: Economics of Advertising. Laptops, Tablets, Phones, Oh My. For the fourth straight postseason, Cleveland's superstar is trying to shield himself from the outside world…. Types of Appeals. When using persuasion, three types of appeals can be used:. Logical—logos. Emotional—pathos. Ethical—ethos . Logical Appeals. A logical appeal depends on reasoning and evidence, and appeals more to the audience’s intellect than their emotions.. *Using Rhetorical Appeals is no guarantee that you win any actual friends.. Draw this visual in the center of your page.. Rhetorical Triangle. Logos. Ethos. Pathos. For each video we watch we’re going to make a note of the following in notebooks.. I concur RICHARD SHACKLEFORD Administrative Judge Vice Chairman Armed Services Board of Contract Appeals I concur OWEN C. WILSON Administrative Judge Vice Chairman Armed Services Board of Contract App Chapter 6. Adweek Media and Harris Interactive Survey. Ads somewhat or very interesting (55%). Ads not interesting at all (12%). Ads very influential in purchase decisions (6%). Nearly . half of 18-34 year-olds influenced by advertising.