PPT-APPEALS AND TYPE OF ADVERTISING

The linguistic message Almost all images in all contexts are accompanied by some sort of linguistic message Roland Barthes introduced the concept of anchorage Linguistic elements can serve to anchor or constrain the preferred readings of an image to . Please type or print clearly in blue or black ink Note that a compromise will only be considered when it illustrates doubt regarding liability andor it promotes effective tax administration Compromises addressing any of the following will not be con Persuasive Writing. How writers and advertisers use your feelings to get you to agree with them.. 9/2/15. . Emotional Appeals. TP: . Advertisers use your . feelings . to get you to . agree . with . them. Persuasive Writing. How writers and advertisers use your feelings to get you to agree with them.. Emotional Appeals in . Persuasive Writing. Writers and advertisers use many techniques to convince you to agree with them or buy their product. . Chapter Objectives. After reading this chapter you should be able to. :. Describe . the role of endorsers . in advertising. .. Explain . the requirements for an effective endorser.. Appreciate the . factors that enter . ARISTOTLE & BEYOND. Rhetoric – the art of using language effectively and persuasively. What is rhetoric?. Ethos – relies on the credibility of the author. Logos – relies on logic and evidence. An Introduction. Aristotelian . appeals. Ethos – relies on the credibility of the author. Logos – relies on logic and evidence. Pathos – relies on emotion. Medium – written text, speech, TV, film, art, internet, etc.. ROMANCE APPEALS. These advertisements display the attraction between the sexes.. The appeal is used to signify that buying certain products will have  a positive impact on the opposite sex and improve your romantic or love life. . Theoretical Frameworks and Appeals . Structure of an Advertisement. Headline. Short, simple, limited number of words. Sub-headline (not always present). Supports headline, somewhat of a follow-up to headline. The Art of Persuasive Communication. What is rhetoric?. Rhetoric is persuasive language. .. A . rhetor. (speaker or writer) searches for methods to persuade . the audience . because he has something valuable to say, which arises from his position as an honest, inquiring, ethical person. Ethical. Emotional. Logical appeals (logos). Appeals to reason. Use statistics. Use cause and effect. “The National Safety Council estimated that in 2010, 28% of all crashes involved texting while driving. Therefore, a national ban on handheld devices behind the wheel would significantly reduce traffic accidents.”. All Course materials can be found here:. http://faculty.cit.cornell.edu/jl2545/teaching.htm. AEM 4550: Economics of Advertising. Laptops, Tablets, Phones, Oh My. For the fourth straight postseason, Cleveland's superstar is trying to shield himself from the outside world…. All Course materials can be found here:. http://faculty.cit.cornell.edu/jl2545/teaching.htm. AEM 4550: Economics of Advertising. Laptops, Tablets, Phones, Oh My. For the fourth straight postseason, Cleveland's superstar is trying to shield himself from the outside world…. Pick handouts & get textbook. DO NOT WRITE ON TRANSITION HANDOUT. With a Partner. :. Review and answer the slogan quiz handout on . your own paper. or on a . new Word document. You may use the Internet. even if they lost their job either as a result of retaliation or from suffering debilitating injuries. And should workers obtain party status, this b issues should have a right to appeal the terms an