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Copyright © 2013 by The McGraw-Hill Companies, Inc. All ri Copyright © 2013 by The McGraw-Hill Companies, Inc. All ri

Copyright © 2013 by The McGraw-Hill Companies, Inc. All ri - PowerPoint Presentation

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Copyright © 2013 by The McGraw-Hill Companies, Inc. All ri - PPT Presentation

McGrawHillIrwin Part 3 UNDERSTANDING CUSTOMER REQUIREMENTS 5 2 Company Perceptions of Customer Expectations Expected Service CUSTOMER COMPANY Provider Gap 1 Gap 1 The Listening Gap 5 ID: 269031

research customer expectations service customer research service expectations customers services listening management perceptions attributes performance gap information effective communication

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