Presentations text content in Copyright Durham Consulting Group Limited 2013
Slide1
Copyright Durham Consulting Group Limited 2013
Slide2Obstructive Marketing
Challenges To Globalisation
Copyright Durham Consulting Group Limited 2013
Slide3‘It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had nothing before us, we were all going direct to heaven, we were all going directly the other way.’Charles Dickens - ‘ A Tale Of Two Cities’
Copyright Durham Consulting Group Limited 2013
Slide4‘ International Marketing is concerned with planning and conducting transactions across national borders to satisfy the objectives of individuals and organizations. The international marketer is subject to a new set of macro-environmental factors, to different constraints, and to quite frequent conflicts arising from different laws, societies and cultures.’Source: Czinkota and Ronkainen (2012)
Copyright Durham Consulting Group Limited 2013
Slide5Obstructive Marketing‘Any process, legal or not, which prevents or restricts the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer’Maitland P Hyslop (1997 – 2013)
Copyright Durham Consulting Group Limited 2013
Slide6Risks: Casual Competitive Criminal Cultural
Copyright Durham Consulting Group Limited 2013
Slide7Casual RiskAnarchistsALFAnti-AbortionistsFundamentalistsAnti-Globalisation GroupsNote: 30% of survey suffered from Casual Risk problemsSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide8Competitive RiskDefensive MarketingMarket Share IssuesAgency Agreements/Licence AgreementsLegals – EU/USA Competition LawsNon-Tariff Trade BarriersNote: 50% of survey suffered from Competitive Risk problemsSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide9Criminal RiskIndustrial EspionageIP/Copyright/Patent InfringementDistribution Chain IrregularitiesFraudNote: 15% of survey suffered from Criminal Risk problemsSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide10Cultural RiskAlcohol in Islamic countriesCoca Cola in a number of countriesStraight - talking bankers in many countriesMedia in China, Iran, RussiaFood in Israel, Arab States, Far EastFertility Drugs in China, USA and elsewhere Note: Institutions or SIGs are most prone to cultural risk 10% of survey suffered from Cultural Risk problems Source: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide11When At RiskWeaknessStrength/ComplacencyNew MarketsInnovationChange
Copyright Durham Consulting Group Limited 2013
Slide12WeaknessPoor Market ShareBad ResultsChange In ManagementStock Price FallUnsolicited Take-Over BidsNote: 20% Of ‘Attacks’ Occurred During WeaknessSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide13Strength/ComplacencyArrogant BoardTime Served CEO/ManagementMature Product LinesUndermined Leadership PositionStagnant GrowthNote: 33% Of ‘Attacks’ Occurred During StrengthSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide14New MarketsCultural MisunderstandingPoor Marketing SkillsInappropriate productsPoor LeadershipNote: 15% Of ‘Attacks’ Occurred During Entry To NewMarketsSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide15InnovationNew ProductsDifferent DistributionBusiness Process Re-engineeringNew PeopleNote: 16% Of ‘Attacks’ Occurred During InnovationSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide16ChangeManagementBrandingRecipesDesignFunctionNote: 21% Of ‘Attacks’ Occurred During ChangeSource: MP Hyslop/Northumbria University Survey 2012
Copyright Durham Consulting Group Limited 2013
Slide17International Marketing Risk - ExposureNorthumbria University Study 2012504/1625 individuals had suffered (31%)143/946 SMEs had suffered (15%)57/170 major Corporates had suffered (33.5%)Trend is upward Source: MP Hyslop/Northumbria University Study 2012
Copyright Durham Consulting Group Limited 2013
Slide18Minimising Risk, Maximising Value TM
Copyright Durham Consulting Group Limited 2013
Copyright Durham Consulting Group Limited 2013
Download Presentation - The PPT/PDF document "Copyright Durham Consulting Group Limite..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.