Copyright Durham Consulting Group Limited 2013

Copyright Durham Consulting Group Limited 2013 Copyright Durham Consulting Group Limited 2013 - Start

2015-11-30 70K 70 0 0

Download Presentation

Copyright Durham Consulting Group Limited 2013




Download Presentation - The PPT/PDF document "Copyright Durham Consulting Group Limite..." is the property of its rightful owner. Permission is granted to download and print the materials on this web site for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.



Presentations text content in Copyright Durham Consulting Group Limited 2013

Slide1

Copyright Durham Consulting Group Limited 2013

Slide2

Obstructive Marketing

Challenges To Globalisation

Copyright Durham Consulting Group Limited 2013

Slide3

‘It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had nothing before us, we were all going direct to heaven, we were all going directly the other way.’Charles Dickens - ‘ A Tale Of Two Cities’

Copyright Durham Consulting Group Limited 2013

Slide4

‘ International Marketing is concerned with planning and conducting transactions across national borders to satisfy the objectives of individuals and organizations. The international marketer is subject to a new set of macro-environmental factors, to different constraints, and to quite frequent conflicts arising from different laws, societies and cultures.’Source: Czinkota and Ronkainen (2012)

Copyright Durham Consulting Group Limited 2013

Slide5

Obstructive Marketing‘Any process, legal or not, which prevents or restricts the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer’Maitland P Hyslop (1997 – 2013)

Copyright Durham Consulting Group Limited 2013

Slide6

Risks: Casual Competitive Criminal Cultural

Copyright Durham Consulting Group Limited 2013

Slide7

Casual RiskAnarchistsALFAnti-AbortionistsFundamentalistsAnti-Globalisation GroupsNote: 30% of survey suffered from Casual Risk problemsSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide8

Competitive RiskDefensive MarketingMarket Share IssuesAgency Agreements/Licence AgreementsLegals – EU/USA Competition LawsNon-Tariff Trade BarriersNote: 50% of survey suffered from Competitive Risk problemsSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide9

Criminal RiskIndustrial EspionageIP/Copyright/Patent InfringementDistribution Chain IrregularitiesFraudNote: 15% of survey suffered from Criminal Risk problemsSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide10

Cultural RiskAlcohol in Islamic countriesCoca Cola in a number of countriesStraight - talking bankers in many countriesMedia in China, Iran, RussiaFood in Israel, Arab States, Far EastFertility Drugs in China, USA and elsewhere Note: Institutions or SIGs are most prone to cultural risk 10% of survey suffered from Cultural Risk problems Source: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide11

When At RiskWeaknessStrength/ComplacencyNew MarketsInnovationChange

Copyright Durham Consulting Group Limited 2013

Slide12

WeaknessPoor Market ShareBad ResultsChange In ManagementStock Price FallUnsolicited Take-Over BidsNote: 20% Of ‘Attacks’ Occurred During WeaknessSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide13

Strength/ComplacencyArrogant BoardTime Served CEO/ManagementMature Product LinesUndermined Leadership PositionStagnant GrowthNote: 33% Of ‘Attacks’ Occurred During StrengthSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide14

New MarketsCultural MisunderstandingPoor Marketing SkillsInappropriate productsPoor LeadershipNote: 15% Of ‘Attacks’ Occurred During Entry To NewMarketsSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide15

InnovationNew ProductsDifferent DistributionBusiness Process Re-engineeringNew PeopleNote: 16% Of ‘Attacks’ Occurred During InnovationSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide16

ChangeManagementBrandingRecipesDesignFunctionNote: 21% Of ‘Attacks’ Occurred During ChangeSource: MP Hyslop/Northumbria University Survey 2012

Copyright Durham Consulting Group Limited 2013

Slide17

International Marketing Risk - ExposureNorthumbria University Study 2012504/1625 individuals had suffered (31%)143/946 SMEs had suffered (15%)57/170 major Corporates had suffered (33.5%)Trend is upward Source: MP Hyslop/Northumbria University Study 2012

Copyright Durham Consulting Group Limited 2013

Slide18

Minimising Risk, Maximising Value TM

Copyright Durham Consulting Group Limited 2013


About DocSlides
DocSlides allows users to easily upload and share presentations, PDF documents, and images.Share your documents with the world , watch,share and upload any time you want. How can you benefit from using DocSlides? DocSlides consists documents from individuals and organizations on topics ranging from technology and business to travel, health, and education. Find and search for what interests you, and learn from people and more. You can also download DocSlides to read or reference later.