PPT-Dissonance

dissonance ˈ disənəns noun Music noun dissonance plural noun dissonances lack of harmony among musical notes an unusual degree of dissonance for such choral styles a tension or clash resulting from the combination of two disharmonious or unsuitable elements. 4 ostdecision Dissonance Reduction Did you ever have to make up your mind To pick up on one and leave the other behind Its not often easy its not often kind Did you ever have to make up your mind ohn Sebastian Alley Music Corporation and Trio Music The Planning: Analyzing the Advertising & Integrated Brand Promotion Environment. We have finished the Process phase of the text & moving on to Planning. Our perspective changes from a broad view of advertising to a managerial view. (C/D) in . Theory, . Practice and . Science. Richard . Parncutt. Centre . for Systematic Musicology, University of Graz, Austria. Graham . Hair. Science . and Music Research Group, University of Glasgow, Scotland. . Why So Influential? . Traditional Persuasion Techniques . Greater rewards lead to more responses. B) Greater punishment leads to less responses . C) Use of "credible" sources (experts, authority figures). Area of Interest. Nikki Crabtree and Hana van Pelt. Cognitive Dissonance. http://www.youtube.com/watch?v=AQW9I02nz74. (0:16-0:37). General Overview. :. . The more important the issue. . (. Festinger as cited in Griffin, 2009. Elliot Aronson. University of California, Santa Cruz. Timothy D. Wilson. University of Virginia. Robin M. Akert. Wellesley College. slides prepared by. Travis Langley. Henderson State University. 7th edition. “A Little Learning is Dangerous Thing”. . A Little . Learning. A little learning is a dangerous thing ;. Drink deep, or taste not the . Pierian. spring :. There shallow draughts intoxicate the brain,. 36. Describe an . attitude or tendency you would like to . change.. Using the attitudes-follow-behavior principle, how might you go about changing that attitude?. Social Psychology . Textbook pp.722-734. . THEORY OF COGNITIVE DISSONANCE (1957. ) * . BASIC HYPOTHESIS. . The existence of dissonance, being psychologically uncomfortable, will motivate the person to try and reduce the dissonance and achieve . protection. motivation. perceived threat. severity. threat. appraisal. coping. appraisal. perceived threat. vulnerability. perceived response efficacy. perceived. self-efficacy. protection. motivation. Numero. TROIS!. The Need for Cognitive Dissonance. Read pages 318-320. This should hopefully clarify the idea of cognitive dissonance.. What to Know. Cognitive Dissonance. Post-Decision Dissonance. Justification of Effort. Theory. DEFINATION. Cognitive dissonance. refers to a situation involving . conflicting attitudes. , beliefs or behaviors. .. This produces a . feeling of discomfort. leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. . Self-Justification. People are motivated to justify their own actions, beliefs, and feelings. When they do something, they will try, if at all possible, to convince themselves and others that it was a logical, reasonable thing to do. Theory Models. Schramm’s Model- Field of Experience added to Shannon’s model. Ogden &Richard’s Triangle of Meaning. Referents. Newcomb’s Symmetry Model:. Models. Westley-MacLean Model:. Rhetoric.