PPT-Cognitive Dissonance

Theory DEFINATION Cognitive dissonance refers to a situation involving conflicting attitudes beliefs or behaviors This produces a feeling of discomfort leading to an alteration in one of the attitudes beliefs or behaviors to reduce the discomfort and restore balance etc . The Planning: Analyzing the Advertising & Integrated Brand Promotion Environment. We have finished the Process phase of the text & moving on to Planning. Our perspective changes from a broad view of advertising to a managerial view. (C/D) in . Theory, . Practice and . Science. Richard . Parncutt. Centre . for Systematic Musicology, University of Graz, Austria. Graham . Hair. Science . and Music Research Group, University of Glasgow, Scotland. theory's motivation cognitive change.) evidence once for dissonance theory dissonance prediction expected exposure disagreeable com- Ewing found audience members been led with their prior opinions wer . Why So Influential? . Traditional Persuasion Techniques . Greater rewards lead to more responses. B) Greater punishment leads to less responses . C) Use of "credible" sources (experts, authority figures). Comparing classifications of people. Mariano Rojas. FLACSO-México & UPAEP. New Directions in Welfare Economics, Paris July 6-8, 2011. Concepts and Conceptions. Concept. A . vague and general . idea. thevariabilityobservedinattitudechangeandcallsintoquestiononeofthemaintenetsofdissonancetheory:tolerancetodissonance(Festinger,1957).Dissonancemightrepresentanunbearablesituationforsomepeoplewhowouldt 36. Describe an . attitude or tendency you would like to . change.. Using the attitudes-follow-behavior principle, how might you go about changing that attitude?. Social Psychology . Textbook pp.722-734. Period. Time Periods. 1900-Present Day. 1. 20. th. Century-1900-2000. 2. Contemporary- 1975-Present. 3. 21. st. Century- 2000-Present. Characteristics:. Modern form of art music. Increased use of . protection. motivation. perceived threat. severity. threat. appraisal. coping. appraisal. perceived threat. vulnerability. perceived response efficacy. perceived. self-efficacy. protection. motivation. Numero. TROIS!. The Need for Cognitive Dissonance. Read pages 318-320. This should hopefully clarify the idea of cognitive dissonance.. What to Know. Cognitive Dissonance. Post-Decision Dissonance. Justification of Effort. Encoding and decoding messages & Media effects. Erik Chevrier. July 26, 2017. Encoding vs Decoding. To decode, we must make inferences about the encoding process:. Most of the time, we do not know:. Experiencing Psychology: Are 180,000 Heads Better Than One?. The . chapter begins by discussing how a college student, Tiffany . Philippou. , used a technique called . crowdsourcing. and generated a wealth of information about traveling to London. . Theory Models. Schramm’s Model- Field of Experience added to Shannon’s model. Ogden &Richard’s Triangle of Meaning. Referents. Newcomb’s Symmetry Model:. Models. Westley-MacLean Model:. Rhetoric. psychologists. ?. On. the . psychology. of . meat. . consumption. Stijn . Bruers. ‘Echte meisjes in de jungle’. Cognitive. . dissonance. Example. : . eating. . tomatoes. is . immoral. ?. Cognitive.